Military Review

Ten ways to manipulate people through the media ("Rebelion", Spain)

30
Ten ways to manipulate people through the media ("Rebelion", Spain)Noam Chomsky (American linguist, political publicist, philosopher) compiled a list of “10 ways to manipulate” through the media.


1 - Distraction

The main element of social management is to divert people's attention from important problems and decisions made by political and economic ruling circles, by constantly saturating the information space with insignificant messages. The reception of distraction is very important in order to prevent citizens from gaining important knowledge in the fields of science, economics, psychology, neurobiology and cybernetics.

“Constantly distract the attention of citizens from real social problems, switching it to topics that have no real meaning. To ensure that citizens are constantly busy with something and they have no time to think; from the field - to the pen, like all other animals (quoted from the book "Silent weapon for quiet wars ").

2 - Create problems and then suggest solutions.

This method is also called problem-reaction-solution. It creates a problem, a kind of “situation”, designed to provoke a certain reaction among the population so that it itself will require taking the measures that the ruling circles need. For example, to allow the spiral of violence in cities to unwind, or to organize bloody acts of terrorism in order for citizens to demand the adoption of laws to strengthen security measures and conduct policies that infringe on civil liberties.

Or: to cause an economic crisis in order to make it necessary to accept as a necessary evil a violation of social rights and curtailing the work of city services.

3 - Gradual approach

To achieve the adoption of any unpopular measure, it is enough to introduce it gradually, day after day, year after year. In this way, fundamentally new socio-economic conditions (neoliberalism) were imposed in the 80-s and 90-s of the last century.

Minimization of state functions, privatization, uncertainty, instability, mass unemployment, wages that no longer provide a decent life. If all this happened at the same time, then surely would lead to a revolution.

4 - Delayed Execution

Another way to push through an unpopular decision is to present it as “painful and necessary” and to achieve at the moment the consent of citizens to its implementation in the future. It is much easier to accept any sacrifices in the future than in the present.
First, because it will not happen immediately. Secondly, because the people in their majority are always inclined to cherish naive hopes that “tomorrow everything will change for the better” and that those sacrifices that they are required to do will be avoided. This gives citizens more time to get used to the idea of ​​change and humbly accept it when the time comes.

5 - Appeal to people as small children

Most propaganda speeches designed for the general public use such arguments, characters, words and intonation, as if we are talking about children of school age with developmental delays or mentally handicapped individuals.

The harder someone tries to deceive the listener, the more he tries to use infantile speech turns. Why? If someone addresses a person as if he is 12 or less years old, then because of suggestibility, the person’s response or reaction will also lack a critical assessment with a certain degree of probability, which is typical of children aged 12 or less .

6 - Focusing on emotions to a much greater extent than thinking

Impact on emotions is a classic trick aimed at blocking people's ability to rationally analyze, and ultimately to the ability of critical thinking about what is happening. On the other hand, the use of the emotional factor allows you to open the door to the subconscious in order to inculcate there thoughts, desires, fears, fears, coercions, or stable behaviors ...

7 - Keep people in ignorance, cultivating mediocrity

To ensure that people are unable to understand the techniques and methods used to control and subordinate them to their will. “The quality of education provided to the lower social classes should be as meager and mediocre as possible so that the ignorance that separates the lower social classes from the higher ones remains at a level that the lower classes cannot overcome.

8 - Encourage citizens to admire mediocrity

Introduce into the population the idea that it is fashionable to be stupid, vulgar and ill-mannered ...

9 - Strengthen Your Guilt

To make a person believe that only he is guilty of his own misfortunes, which occur due to a lack of his mental abilities, abilities or efforts. As a result, instead of rebelling against the economic system, a person begins to engage in self-deprecation, blaming himself for everything, which causes a depressed state, leading, among other things, to inaction. And without action about any revolution and there can be no talk!

10 - Knowing more about people than they know about themselves

Over the past 50 years, advances in the development of science have led to the formation of an ever-increasing gap between the knowledge of ordinary people and the information that the ruling classes possess and use.

Thanks to biology, neurobiology and applied psychology, the “system” has at its disposal advanced knowledge of man, both in the field of physiology and psyche. The system managed to learn about the ordinary person more than he knows about himself. This means that in most cases the system has more power and more control over people than they do.

Noam Chomsky is an American linguist, philosopher, social activist, author and political analyst. Distinguished Professor of Linguistics at the Massachusetts Institute of Technology and one of the outstanding figures of science of the XX century. His fundamental works in the field of the theory of linguistics and the science of knowledge have received deserved recognition in the scientific and teaching community.
Author:
Originator:
http://www.rebelion.org/noticia.php?id=128548
30 comments
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  1. svp67
    svp67 29 May 2013 18: 18 New
    +4
    Interesting ... But we have long been using another media - "word of mouth" and "OBS" - "one grandmother said." Where the efficiency is both in the speed of distribution and in the intelligibility of information. Only the Internet can argue with it ...
    1. GreatRussia
      GreatRussia 29 May 2013 18: 26 New
      +4
      The FBI equated journalists with terrorists and spies.
      The scandal with the surveillance of US authorities for journalists is gaining momentum. It turned out that as part of the investigation of the leak, the authorities had records of personal telephone conversations and emails from a Fox News reporter. And shortly before that it became known that the authorities listened to conversations and read letters from employees of the Associated Press agency. Our Washington correspondent, Gayane Chichakyan, is figuring out what consequences all this may have for American journalism.
    2. Melchakov
      Melchakov 29 May 2013 18: 34 New
      +6
      Quote: svp67
      word of mouth "and" OBS "
    3. The comment was deleted.
  2. elmir15
    elmir15 29 May 2013 18: 20 New
    10
    Noam Chomsky (American linguist, political publicist, philosopher) compiled a list of “10 ways to manipulate” through the media.

    An instructive article, many points are similar in Russia. Surely the Western special services resort to such methods and they have successes, they are good at implanting democracy throughout the world, and "democratizing" the recalcitrant
  3. MIKHAN
    MIKHAN 29 May 2013 18: 27 New
    +1
    Well, in the age of the Internet it's harder to do. Now people have access to different sources of information, they can compare and analyze .. (another question is whether he wants this stream ?? (mostly negative information) Judging by the current education system (USE), etc. .. the idea of ​​thinking and it makes no sense to analyze (everything has been thought out for you for a long time) just answer Yes or No ..
    1. Atlon
      Atlon 29 May 2013 21: 03 New
      10
      Quote: MIKHAN
      Well, in the age of the Internet it's harder to do.

      Easier...

      Quote: MIKHAN
      Now people have access to different sources of information, can compare and analyze ..

      What to compare and analyze ?! On the one hand, the same media disguised as neutral resources, as well as the stuffing of special services disguised as personal, private, "handshake" opinion, and on the other hand, the same "OBS Agency". It is very difficult to recognize really valuable information among this informational rubbish ... And for those who do not have a "vaccination" against being stupid in the form of Soviet education, it is practically impossible!
      1. elmir15
        elmir15 29 May 2013 21: 15 New
        +6
        Quote: Atlon
        "vaccinations" from being stupid in the form of Soviet education!

        How often I notice aptly speaking out. +!
        1. Atlon
          Atlon 29 May 2013 22: 14 New
          +1
          Quote: elmir15
          How often I notice aptly speaking out. +!

          Thank you. drinks
          1. elmir15
            elmir15 29 May 2013 23: 57 New
            +3
            You're welcome, I’m thinking of writing down your quotes for enrichment. good drinks
    2. Bort radist
      Bort radist 29 May 2013 21: 11 New
      +2
      Quote: MIKHAN
      Compare and analyze.

      Here is the problem, they taught the information ready to be swallowed without "chewing".
      1. Atlon
        Atlon 29 May 2013 22: 12 New
        +2
        Quote: Bort Radist
        Here is the problem, they taught the information ready to be swallowed without "chewing".

        Many people sin here too ... Others do not read the article, write a comment after reading a couple of other comments. And then like a snowball. Many minuses were received for comments that do not correspond to the opinion of the "majority" from the snowball. And articles often slip through harmful, provocative, and fooling half-truths.
  4. Ruslan67
    Ruslan67 29 May 2013 18: 37 New
    +8
    The saddest thing is that all this was invented in pre-Bibay times and still works properly: the simplest formula is bread and circuses and people fool
  5. Ivanovich47
    Ivanovich47 29 May 2013 19: 18 New
    +5
    "10 ways to manipulate" is clearly presented in the reaction of the EU and the US to what is happening in Syria. They forcefully impose the idea that rebels are fighting against Assad, who "bring freedom to the people of Syria." Cannibals are freedom fighters. It is impossible to think of a greater insanity, but Europeans hammer it into the head of their people. And not without success
    1. sergaivenski
      sergaivenski 29 May 2013 20: 16 New
      +1
      I work as a loader at a defense plant. My colleague is an adherent of the sect.
      Jehovah. With his sermons this "praying mantis" is terribly tired of both me and other people around
      I was not born yesterday, I am 52 years old, I see that this "praying mantis" is zombified on the Divine, I call
      my Jehovah. Something similar has happened and is happening in our state. At first we were hammered into our minds that there is no alternative to communism, then, having brought the situation to the point of absurdity, they began to hamper us that the market is a panacea for all human troubles !!!
      The system has changed, the Communists have become marketers !!! Personally, I made conclusions for myself !!!
      Do your own conclusions !!!
      1. Bosk
        Bosk 29 May 2013 21: 43 New
        +1
        And the conclusion is simple, if everyone keeps the commandments ... then everything wakes up TYPE-TOP ... but it seems to me that it wakes up much harder than building Communism ...
        1. tsiklop70
          tsiklop70 29 May 2013 23: 06 New
          0
          tiptop is glue, poor comparison, fuck.
          1. Bosk
            Bosk 30 May 2013 21: 01 New
            0
            Glue ... is GLUE, and TYPE-TOP is TYPE-TOP.
  6. individual
    individual 29 May 2013 19: 55 New
    +2
    About the manipulation of consciousness rhyme in the subject:

    "That is an old song
    Renunciation was
    Legend of the joys of heaven
    Than stuff
    Stupid people
    So that he does not ask for bread. "

    It is as old as the world.
    1. Bort radist
      Bort radist 29 May 2013 21: 14 New
      +1
      Quote: individ
      "That is an old song
      Renunciation was
      Legend of the joys of heaven
      Than stuff
      Stupid people
      So that he does not ask for bread. "
      It is as old as the world.

      Translation -
      We don't need the sun
      the party is shining for us
      we don’t need bread -
      come on work!
      1. Suhov
        Suhov 30 May 2013 01: 15 New
        +1
        Quote: Bort Radist
        Translation -
        We don't need the sun
        the party is shining for us
        we don’t need bread -
        come on work!

        The second rule of political work:
        if people stop seeing what they hear, they need to change the political commissar.
  7. Makk
    Makk 29 May 2013 20: 07 New
    +2
    For anyone interested, read "Manipulation of Consciousness" by Sergey Kara-Murza.
    1. Roman_999
      Roman_999 30 May 2013 01: 41 New
      +1
      add:

      http://publ.lib.ru/ARCHIVES/K/KARA-MURZA_Sergey_Georgievich/_Kara-Murza_S.G..htm
      l

      - All S.G. Kara-Murza. Recommend.
  8. Illyria
    Illyria 29 May 2013 20: 15 New
    +2
    And unfortunately, most as a herd are happy to be led to this.
  9. orff
    orff 29 May 2013 20: 34 New
    +1
    Russia, too, is not shy.
    TV presenter Larry King will host the program on Russia Today.
    The chief editor of RT Margarita Simonyan announced this on May 29 on Twitter.
  10. olegff68
    olegff68 29 May 2013 20: 39 New
    +5
    A vivid example of the 1st and 2nd points: 2009, the zombie major-ment Yevsyukov shoots people. For a whole year from now on, all media have been overwhelmed with negativity against the police (objective and not so). All year, everyone actively discusses "lawlessness." For this year, the communal apartment has been growing at times, the price of energy resources, unemployment (crisis) has jumped up, BUT THE NUMBER OF BILLIONAIRS in the RF during this time doubles. Then - point 2: a proposal to solve the problem - rename the police to the police.
    1. individual
      individual 29 May 2013 20: 57 New
      +3
      Olegff68 - You are right.
      Your text has hit a pain point.
  11. annenkov242
    annenkov242 29 May 2013 20: 43 New
    +1
    It is very bad that our homegrown journalists know this very well from the student days and everywhere try to use the manipulation of consciousness, doing a great service to our enemies. And the author finely took the quantitative bar of manipulation.
    After work - with the consciousness and subconsciousness, the great psychotherapist Kashpirovsky (a clue from reptilians) was trapped by the subconscious of the gullible Russian people, and the media are now pushing the moral itself, and we are the younger generation - a chain reaction, according to the law of nature.
  12. konvalval
    konvalval 29 May 2013 21: 14 New
    +2
    Everything is correct. This is what our shitokrats were taught in the "dashing" 90s. Who were Chubais's consultants? Who owned the media at that time? Do you remember?
  13. Bort radist
    Bort radist 29 May 2013 21: 18 New
    +2
    If there is no "vaccination" then there remains a patented method (unfortunately)
    Do not believe,
    Do not be afraid,
    Do not ask!
    1. Andrey from Tver
      Andrey from Tver 29 May 2013 23: 08 New
      +2
      Do not believe, do not be afraid, do not ask. It goes without saying. AND MANDATORY THROW OUT THE TV! negative
  14. fantom-1952
    fantom-1952 29 May 2013 21: 29 New
    +1
    For those who are interested in this problem, I recommend going to the "PSI-FACTOR" site. Look around it. Check out the literature. There you will find answers to many questions, including the manipulation of the masses.
  15. Bosk
    Bosk 29 May 2013 21: 39 New
    +2
    The coolest distraction PR ... this is with the advent of the crisis, constant pressure on the subject of the end of the world, its irreversibility and I especially like the bazaar-mazzar on a VARIETY of doomsday ..., again, this topic about a world conspiracy ... it seems too difficult to have appeared ...
    1. Atlon
      Atlon 29 May 2013 22: 19 New
      +2
      Quote: Bosk
      again, this topic is about a world conspiracy ... it seems also not so easy to appear ...

      Of course not just like that! There is such a technology. If something needs to be hidden, but it is becoming more obvious to everyone, tell us about it, raising it to the rank of fiction and hyperbole. And many will find this nonsense ...
      1. Bosk
        Bosk 29 May 2013 23: 25 New
        +2
        Here it seems to me that there is another trick ... if you convince a person that this whole mess exists on a global-global scale, then a person will naturally drop his hands and he will no longer wake up to the truth ... to hold a meeting ... to stand in pickets ... , because on a global scale, from his point of view, he is not even a pawn, but a grain ... and a grain cannot change anything. This is how indifferent and easily controlled appear ... and this is very beneficial for the authorities.
  16. Strezhevchanin
    Strezhevchanin 29 May 2013 21: 57 New
    0
    It’s like they showed John Perkins, but it’s better to read, it cleans the brain very well, opens its eyes.
    http://royallib.ru/book/perkins_dgon/ispoved_ekonomicheskogo_ubiytsi.html
  17. tsiklop70
    tsiklop70 29 May 2013 22: 30 New
    +1
    how many years all this lasts — nothing changes and does not change, as it was and will be, how many do not say, how much you don’t think — everything goes to the same so that everything is good by ear — for those who don’t agree, write to the tsiklop70 @ yandex in a personal .ru is a scourge that we accept and will accept in the total mass of our people, there are many BUT ... but as they say do not spit in the well, it’s useful to get some water to drink. A simple example is an ordinary person who will be thrown for a bottle of vodka, who steals millions is you need to look, or am I wrong? show at least one official whom they planted, they really planted him without someone needing it above. the article is very personal, but the resonance will be ambiguous-SAME, BLYAHA-FLY! EVERYBODY'S RUNNING IN THE GUN, EVERYBODY - THE SACRED RARITY AS A DINOSAUR, only the bones are left in the legacy.
  18. Lech
    Lech 29 May 2013 23: 39 New
    +1
    Kind time of the day, I am not a fan of watching TV, here is a little thought http://www.youtube.com/watch?v=Yl-Cwc7vx-8
  19. Roman_999
    Roman_999 30 May 2013 01: 34 New
    0
    I think that not all methods are indicated, but the article is more than worthy - boldly in circulation.
  20. shinobi
    shinobi 30 May 2013 04: 44 New
    0
    Everything the author said about the methods of influence is true, completely taken from the NLP methodologies. Open any available textbook and find everything there. The goals of the rulers are also clear, an obedient society like collective insects with a clear distribution of roles. It’s not clear what the author himself wanted to say by listing the methods and what kind of solution does it offer.
  21. Lecha57
    Lecha57 30 May 2013 08: 00 New
    0
    It may be necessary to discuss work on manipulating people's consciousness, but it is futile. For the one who manipulates without noticing it, is under the influence of other manipulators. - Which ones? ...
  22. Siberian German
    Siberian German 30 May 2013 12: 41 New
    0
    To make a person believe that only he is guilty of his own misfortunes that occur due to a lack of his mental capabilities, abilities or efforts. As a result, instead of rebelling against the economic system, a person begins to engage in self-abasement, blaming himself for everything, which causes a depressed state, which leads, among other things, to inaction. And without action, there can be no talk of any revolution! - And I think that the person is really to blame - we ourselves do not go out and do not require knowledge