In recent years, recruiters in the ranks of the military personnel of the American army are experiencing more and more difficulties. There is a clear decline in those who want to change civilian life for military uniforms and weapon. There are many reasons for this among American youth.
This list also includes disagreement with the policy and tasks that are set for the military. Not the last on the list is the uncertainty about a successful life after serving in the army, given the large number of psychological disorders among those demobilized. Also, the lists of unfit for health reasons are only increasing with each one. And this is not the whole list.
Nevertheless, the American army is tasked with recruiting the necessary number of military personnel. In this regard, recruiters are trying all possible options to increase the attractiveness of military service in the ranks of the US Army.
With the Army also falling short of its recruiting targets last year, the Pentagon is returning to a familiar slogan in its new recruiting effort: "Be all you can be." This call was everywhere in the 80s and 90s of the last century.
We're reinventing "Be All You Can Be" for the younger generation
- said in his recent interview with the American edition of CBS News, Major General Alex Fink, head of corporate marketing for the Army.
Fink is the man behind the new campaign. American actors, other famous personalities in the USA are involved in it.
We need someone who is popular with the current generation
Major General Alex Fink said.
Fink noted that the army is aware of the reasons why young people do not want to join the army. Among them are "the risk of death or injury, the fear of post-traumatic stress disorder and, thirdly, the withdrawal from family and friends."
Upon being recruited, recruiter Major Michael Greenston tries to counter this.
In fact, you have three times more chances to die in an industrial accident than in the US Army.
Greenston told Dunbar High School students during his presentation.
True, Greenston did not specify that we are not talking about a situation where the US Army is waging war not by proxy, but by its own.
As a result, according to statistics, according to the army, 20 potential candidates for it usually give two real recruits. The US Army plans to staff 65 more than it is now.