“Now you can talk about it” or PR of the 90s at work

122
“Now you can talk about it” or PR of the 90s at work
Is it bad if someone, at their own expense, builds a playground like this or something similar for children in one of the courtyards? It's better to have it than not to have it, isn't it?


“And the word of the Lord came to him...”
17st Kings 2:XNUMX

People and story. Judging by the feedback from readers of our site, they liked the previous materials about PR in Russia in the 90s, since they open the door to a world that few of them are familiar with, the world of professional PR people who, acting as intermediaries between the authorities and the people, are often the the very “absolute power” about which the British made a very good television series. And today our story about events related to the PR work of those distant days will continue. Naturally, I can only talk about what I know and can be, one way or another, confirmed. Of course, I cannot talk about everything that is beyond my competence. So our readers will have to limit themselves only to the regional level. However, there were a lot of interesting things there too...



Does everyone know that it is often easier to take power than to retain it? And in one of the regions, the governor chosen by the people went to re-election. He did a lot in the region, so that the people, in principle, were for him in his second term. But... I wanted local support. So that the heads of district administrations actively campaign for him, and most importantly, that they do this sincerely and with soul. And it is possible that you are a good artist (but which of the district administrators are artists?), or... a skilled intellectual, skilled in Orwellian doublethink (but none of the heads of local administrations have read Orwell!). The governor was in trouble, but then a Moscow company came to his aid. She came, but demanded help from the local university, where the specialty “public relations” was already taught by that time. They selected several girls who were especially pleasant to look at, dressed them in a white top and black bottom, and, having provided the appropriate instructions, sent them to “work.”

And their job was to... interview all the heads of districts. Listen without interrupting, interjecting from time to time - “Oh, Oh, this is necessary, how interesting you tell it, is it really like that…”. Dictaphones were prohibited, but writing in notebooks was allowed, and it was necessary to select 2-3 memorable sentences from everything said. That's all!

And on the appointed day, the heads of administrations began to receive calls on behalf of the governor. “You have been chosen as an opinion leader! Therefore, an interviewer has been sent to interview you!” For some Mukhosaray district, which is 100 kilometers from the regional center, such an event is “out of the ordinary.” The heads personally greeted the governor's car, took the girls to lunch for free and did not serve it themselves!

And then - “I’m not for anyone, I have an interviewer from the governor!” - and they had a conversation for two, or even three hours, during which all the chapters received incomparable pleasure. Such a girl listens to them, the governor himself values ​​his opinion, he is an “opinion leader”! These are not your relatives, who are bored to the limit, and not your wife - an old comrade in arms, old in all respects. Here you have... “this”!

And then the girls returned, submitted 2-3 proposals, all of them were written down, and... after some time the governor himself began calling all the heads and thanking them for their assistance. At the same time, these sentences were casually rolled in, like, I liked this and that in your interview, which completely convinced the person at the other end of the telephone wire that ... “the governor read his interview.” Well, then, just as casually, the governor said that he was counting on his support in the elections, because “who will help him if not him...”.

And, working off the pleasure they received and the feeling of increased self-worth, the heads tried their best. They campaigned quite sincerely not for fear, but for conscience. And their subconscious directed them to this: just to see such a girl again, just to experience this again! Needless to say, the governor was successfully re-elected, and he did a lot of good things for his region, although, as they say, he did not forget himself.

Some of the readers asked to talk about how businessmen got into the Legislative Assembly of Regions in the 90s. Everyone knows that they transferred their entire business to their wife and children, but they received money from it and used it to get by. But how exactly did this happen?

And it happened like this. One businessman decided to “go into power.” I came to a regional university, found a famous PR teacher, and offered to help him with his election. The teacher himself did not help him, but recommended an intelligent student. And they agreed that if he was chosen, he would pay for her two-week vacation in Turkey.

Preparations for the elections began almost a year in advance. On her recommendation, the businessman built children’s playgrounds in several districts of the city, in which there were many bright red details visible from a distance, and on each there was a sign with his name, phone number and the inscription “We will help mothers for free.” They created a headquarters that dealt with issues of such assistance. Moreover, if it was not possible to provide help, the mothers were told that... the person is not in power, it’s all on a voluntary basis, so he can’t do everything. Now, if he is elected... then...

By the way, we note that providing assistance to the city and its various institutions is a very good way to make yourself known. In particular, in one of the Russian cities in the zoo there was an “owl house” - an enclosure for owls - in very poor condition. On the advice of one PR man, one local bank not only renovated this owl house, but also painted it in their corporate colors (that is, making them more recognizable, since the zoo is a very visited place). In addition, there was also a sign on it that said the owlery had been restored by such and such a bank - telephone, e-mail - contact us! And, by the way, in the same zoo, students of the local university patronize black swans, about which there is also an inscription. What's the point of this? Well, first of all, this has benefits for the swans themselves, the residents of the city, and it is also a good reminder that there is such a university and its students help the city. A trifle - but nice!

In general, this construction of platforms alone made it possible to form a whole package of voluntary, and free, activists who only dreamed of being elected. And then numerous grandmothers from charity homes joined them, and this happened in a very funny way.

He once got ready for a meeting at a nursing home, called a girl student (they say, this is my secretary and confidant - “show-off is show-off”!), and she said to him: “Is this how you are going to go to your grandmothers?” - "And what?" - “Nothing, you just need to take off the Seiko watch from your hand, put on the suit that your wife makes you take out the trash in, a checkered shirt, a wrinkled tie, take off your leather coat for 20 thousand, put on something from the Soviet era, and we’ll go in your Land Rover, and on... an ordinary city trolleybus.”

“So they will decide that I am poor, how can I help them then if I have nothing?” – the candidate for deputy was amazed. But the girl managed to convince him that he was wrong. “Image is everything, income is nothing!”

They arrive, the deputy looks like a Vakhlatsky, but his grandmothers greet him with songs and dances, bring him bread and salt and say that they set up a post at the window and watched in what form he would arrive. “Otherwise, one came to us here... a beetle... a black car, all black itself. So we didn’t even let him in! And you, dear man, apparently belong to me.”

The grandmothers gave “our man” tea and pretzels and asked for an increase in their pension. “This is at the federal level,” the candidate began to explain, “it’s not in my power!” I can lay asphalt for you in the yard, I’ll bring a car of tangerines for the New Year.” And this turned out to be quite enough.

They left the grandmothers, “their man” thought and said to the girl: “Is this how they teach you at your university?” - “Yes, yes!” Well, it all ended with him being chosen. The person did everything right, because there is no good PR without a good event, and many good events always mean good word of mouth about someone or something, and good word of mouth is precisely the main goal of PR work.

Moreover, it should be remembered that there are no trifles in this work. But we’ll tell you about specific techniques for such work next time...

To be continued ...
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122 comments
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  1. +8
    8 January 2024 04: 52
    They arrive, the deputy looks like a Vakhlatsky, but his grandmothers greet him with songs and dances, bring him bread and salt and say that they set up a post at the window and watched in what form he would arrive. “Otherwise, one came to us here... a beetle... a black car, all black itself. So we didn’t even let him in! And you, dear man, apparently belong to me.”

    smile Yeah... a chameleon... but it works flawlessly on gullible people who are not used to checking everything.
    Moscow businessmen are like that...they know all 400 of Ostap Bender's methods...of honest and legal divorce of the electorate.
    1. +8
      8 January 2024 09: 33
      Quote: Lech from Android.
      They arrive, the deputy looks like a Vakhlatsky, but his grandmothers greet him with songs and dances, bring him bread and salt and say that they set up a post at the window and watched in what form he would arrive. “Otherwise, one came to us here... a beetle... a black car, all black itself. So we didn’t even let him in! And you, dear man, apparently belong to me.”

      smile Yeah... a chameleon... but it works flawlessly on gullible people who are not used to checking everything.
      Moscow businessmen are like that...they know all 400 of Ostap Bender's methods...of honest and legal divorce of the electorate.

      I just started reading and immediately determined who the author was! laughing
      1. AUL
        +3
        8 January 2024 14: 22
        The man did everything right, because there is no good PR without a good event, and many good events always mean good word of mouth about someone or something, and good word of mouth is precisely the main goal of PR work.
        Unfortunately, good events usually end immediately after the election, and begin again in the next election campaign!
      2. +5
        8 January 2024 14: 37
        Quote: your vsr 66-67
        I just started reading and immediately determined who the author was!

        What an achievement! There is no need to define anything here. I always have an epigraph first. Saw it, don't want it, don't read it!
        1. -4
          8 January 2024 15: 27
          Quote: kalibr
          Quote: your vsr 66-67
          I just started reading and immediately determined who the author was!

          What an achievement! There is no need to define anything here. I always have an epigraph first. Saw it, don't want it, don't read it!

          Are we already on the same page?
          But what about communist education? laughing
  2. Msi
    +7
    8 January 2024 05: 08
    Oh, and Mr. Shpakovsky was in earnest... Apparently there is a problem with money, we need to help, comment.
    Our deputy organized a Court Day in order to be re-elected. I called artists, local girls. They sang, splashed and were re-elected. It's simple...
    1. -6
      8 January 2024 06: 36
      Quote from Msi
      Oh, and Mr. Shpakovsky went wild...

      You won't see anything. Regular authors do not write more than a certain agreed amount. So “broke up” doesn’t apply here.
    2. +8
      8 January 2024 10: 09
      I remember that somewhere before the elections they pulled off a great trick. They posted leaflets on cars around the city for the opposing candidate. Epoxy on the windshield... For which his people immediately, of course, fiercely loved him...
      1. +3
        8 January 2024 14: 35
        Quote: paul3390
        Epoxy on the windshield.

        You're confused, Pavel! Not epoxy! Superglue!!!
    3. +9
      8 January 2024 10: 48
      We have a deputy who needs to be re-elected...

      In the morning I read an article by Vyacheslav Olegovich, and to be honest I smiled, since since 1993 I have been an eyewitness to all the innovations described in the article and comments. However, like all comrades. Therefore, I took from the shelf a volume with selected works of Mark Twain and illuminated his story “How I Ran for Governor” in my memory. I recommend.
      All the good days!
  3. -1
    8 January 2024 05: 16
    Quote from Msi
    Our deputy organized a Court Day in order to be re-elected. I called artists, local girls. They sang, splashed and were re-elected. It's simple

    And all this in one yard? belay
    It will not be enough.
    1. +9
      8 January 2024 06: 49
      Quote: Lech from Android.
      And all this in one yard?
      It will not be enough.

      I disagree! We had just such a guy become a deputy (not the State Duma, just a regional one), and at the next elections he frankly said: whether you elect me or not, I don’t care, I already have a (deputy) pension. That's all you need to know about deputies. By the way, haven’t you paid attention to what issue came first in the Duma of each new convocation? Absolutely true about the salaries, or rather the increases specifically for deputies!
      1. +5
        8 January 2024 07: 14
        In general, there should be no intermediaries between the authorities and the people. And PR people are simply parasites. The authorities must, without any intermediary, prove their purpose - to serve the people
        1. 0
          8 January 2024 07: 33
          Quote from: dmi.pris1
          There should be no intermediaries between the government and the people.

          What if a person in authority is tongue-tied? Or doesn’t know how to write clearly? How many people have I suggested to write here on VO? One or two articles... And the answer to me: “I am a Chukchi!” You might think VO is coming out in Chukotka. And how will such a skillful administrator and honest worker communicate with people? “He doesn’t know how not to step or say a word!” But it works well and honestly. Who will replace him on the podium? But just a public relations specialist.
          1. +6
            8 January 2024 07: 37
            Yes, of course. Instead of just not telling people, I plan to do this, do that, did this, didn’t do that, name the reasons.. Any tongue-tied person can say this. But instead, we need to keep a staff of assistants, clerks, advisers "for the people's money"
            1. +6
              8 January 2024 12: 57
              Quote from: dmi.pris1
              Yes, of course. Instead of just not telling people, I plan to do this, do that, did this, didn’t do that, name the reasons.. Any tongue-tied person can say this. But instead, we need to keep a staff of assistants, clerks, advisers "for the people's money"

              Everyone must do their job! I’ll put you in front of a TV camera and tell you that 1,5 million people are watching you! You will stutter, wave your hands and say: “so, so, - mmm...” and so on. Not everyone can speak freely in front of people...
              1. +3
                8 January 2024 14: 42
                You will stutter, wave your hands and say: “so, so, - mmm...” and so on.

                This is called Chernomyrdin syndrome. It comes from the fact that you are not allowed to use swear words in public... But if they do, you can’t imagine how smoothly, coherently and eloquently I will express my thoughts about what is happening in the country and the world for at least an hour! I even undertake to insert a couple of printed words...
          2. -4
            8 January 2024 07: 38
            Yes, of course. Instead of just not telling people, I plan to do this, do that, did this, didn’t do that, name the reasons.. Any tongue-tied person can say this. But instead, we need to keep a staff of assistants, clerks, advisers "for the people's money"
          3. +4
            8 January 2024 09: 00
            What if a person in authority is tongue-tied? Or doesn’t know how to write clearly? How many people have I suggested to write here on VO? One or two articles... And the answer to me: “I am a Chukchi!” You might think VO is coming out in Chukotka. And how will such a skillful administrator and honest worker communicate with people?

            It will be elementary to communicate. Here, as they say, the main thing is not the form of address, the main thing is the content and basis. An example is the communication of one very tongue-tied gubernatorial candidate with the press. When asked by a media representative about rumors about the candidate’s connection with a local organized crime group and plans to release a TV program about this, the candidate answered tongue-tiedly, but very convincingly: “In general, I advise you this, when you make such programs, just think a little, you live in the En region. Yes, I say this again, seriously..."
            And no need for girls with notepads. Simple and effective. He was re-elected for another term and led the region for a long time. And he went further.
            1. +1
              8 January 2024 09: 50
              Oh, there's a minus. Is the former governor actually reading comments on the site?
              1. -2
                8 January 2024 12: 12
                The girl with the notebook was offended.
          4. -2
            8 January 2024 12: 03
            [quote=kalibr][quote=dmi.pris1]there should be no intermediaries between the authorities and the people.[/quote]
            What if a person in authority is tongue-tied? Or doesn’t know how to write clearly? How many people have I suggested to write here on VO? One or two articles... And the answer to me: “I am a Chukchi!” You might think VO is coming out in Chukotka. And how will such a skillful administrator and honest worker communicate with people? “He doesn’t know how not to step or say a word!” But it works well and honestly. Who will replace him on the podium? But just a public relations specialist.[
            Mr. Shpakovsky doesn’t come to you about the Chukchi! laughing
          5. 0
            9 January 2024 17: 44
            Moses had a brother Aaron. Aaron acted as the “mouth” of Moses before Israel and Pharaoh.
            Worked miracles. Everyone knows Moses, Aaron...
            1. +1
              9 January 2024 19: 19
              Quote: Valery Mamai
              everybody knows

              When everyone knows, it's not always good. More often it is better to be in the shadows, but to have everything and use everything. Because to whom the carrot comes first, the stick comes first.
          6. +1
            11 January 2024 20: 44
            Eh, Vyacheslav Olegovich, even our local electorate has not read Dreiser’s “Trilogy of Desires”, everything is described there clearly and in accessible language.... bully
            1. +1
              11 January 2024 21: 03
              Quote: Alien From
              described

              At the institute they forced me to read Dreiser in English... Oh, that was something!
            2. 0
              11 January 2024 21: 16
              Quote: Alien From
              Eh, Vyacheslav Olegovich, even our local electorate has not read Dreiser’s “Trilogy of Desires”, everything is described there clearly and in accessible language.... bully

              By the way, I remembered this trilogy. True, I never read the last novel.
        2. -1
          8 January 2024 11: 24
          Quote from: dmi.pris1
          In general, there should be no intermediaries between the authorities and the people. And PR people are simply parasites. The authorities must, without any intermediary, prove their purpose - to serve the people

          The only deputy of the State Duma of the Russian Federation I know (as well as the majority of forum members) is this certain comrade under the nickname Tatra. After reading this character’s comments “about the enemies of communism,” it’s worth thinking about the need for a medical commission for candidates to the Federation Council.
          Now to the point.
          It won't work without intermediaries. Perhaps with the development of artificial intelligence and global networks, the possibility of direct referendums on a wide range of issues in real time will appear. A similar practice takes place in a number of Swiss cantons, where 5-6 referendums are held a year.
          Even at the municipal level, the number of direct elections is reduced to a minimum. It’s even sadder about the executive authorities of the constituent entities of the Russian Federation. The recall of deputies is not regulated in principle, etc.
          Therefore, it is not surprising that the electorate at the top did not like and is not going to love.
          Solution. It will be banal to return to direct elections of heads of municipalities and federal subjects. Make the positions of chairmen of courts, heads of internal affairs bodies and the Ministry of Emergency Situations at the district level elected. Develop a system for recalling deputies at all levels. All this will force the authorities to be closer to the people and not only the day before the vote.
          1. +5
            8 January 2024 12: 12
            The only deputy of the State Duma of the Russian Federation I know (as well as the majority of forum members) is this certain comrade under the nickname Tatra.
            Is it that even State Duma deputies read VO and even write comments? I never would have thought that.
          2. +8
            8 January 2024 12: 30
            Quote: Kote pane Kohanka
            The only deputy of the State Duma of the Russian Federation I know (as well as the majority of forum members) is this certain comrade under the nickname Tatra. After reading this character’s comments “about the enemies of communism,” it’s worth thinking about the need for a medical commission for candidates to the Federation Council.

            What if Maria Drobot, State Duma deputy from the Communist Party of the Russian Federation, is hiding under the nickname Tatra? Then all that remains is to envy your acquaintance with her. good Well, “enemies of the communists”, so maybe trolling, she has such patience and calmness, and the girl is even very. love
            1. -2
              8 January 2024 13: 05
              In principle, I am against the idea that election to the country’s legislative body should be based on the principle “even a very girl.” Crooked decisions based on “lawmaking” have to be carried out by the “executive branch”, to which I belong, and with this everything is sad...
              On the issue of slogans, my personal opinion is that we should not look for those to blame, but solve problems! By the way, we are all strong in hindsight, especially after half a century or more!
              1. +7
                8 January 2024 13: 44
                Quote: Kote pane Kohanka
                I'm against it in principle

                Well, dear Vladislav, let’s simply and calmly look at our comments. You wrote that the only deputy you know is the State Duma “Tatra”, and she constantly writes about the enemies of the communists, then you think about the need for a medical commission for candidates to the Federation Council (I didn’t understand the State Duma or the Federation Council).
                I replied that under the nickname Tatra there could be an attractive young girl hiding who is engaged in trolling. but nowhere did I write that this is enough to be elected as a deputy. I myself am against any artists, athletes, musicians... who have gained fame and are now used in political games as puppets.
                Regarding the issue of slogans, without slogans there is no politics, and the guilty must be found and punished, otherwise the problem cannot be solved, irresponsibility simply arises.
                Best regards hi
                1. +1
                  8 January 2024 14: 13
                  I understood everything perfectly!
                  Yours!
              2. +2
                8 January 2024 20: 41
                It seems to me that the principle of separation of powers is fully applicable to the federal level and partly to the regional level. As for the municipal level, it is quite possible to do without this principle or implement it in a truncated format. In most European countries, the heads of local executive municipal structures are local deputies. In France, mayors are simultaneously representatives of the government in their commune, heads of the executive branch, and chairmen of the local council. The mayors themselves are elected by deputies from among their members; most often, the candidacy of a mayor from one or another list is known in advance. Therefore, in France, when voting for one or another list of parliamentary candidates, a voter is actually voting for the future mayor, because the mayoral candidate is necessarily number one on the list. There is therefore no need for direct elections of French mayors. And deputy mayors are also from among the deputies. There is no unified system in Germany on this issue. But the option most often used is when the burgomaster is elected either directly or by local deputies from among their ranks. In the first case, he is still automatically both a deputy ex officio and the chairman of the local council. And at the same time, he most often heads the local executive body. In this local executive body, half of the seats are occupied by professional managers, and half by municipal deputies. Naturally, some members of this body may simultaneously belong to both categories. That is, in France and Germany it is considered normal for the head of the local administration to simultaneously be the leader of the local parliamentary majority, and even the chairman of the representative body.
            2. +2
              8 January 2024 18: 20
              Quote: Anatole Klim
              Quote: Kote pane Kohanka
              The only deputy of the State Duma of the Russian Federation I know (as well as the majority of forum members) is this certain comrade under the nickname Tatra. After reading this character’s comments “about the enemies of communism,” it’s worth thinking about the need for a medical commission for candidates to the Federation Council.

              What if Maria Drobot, State Duma deputy from the Communist Party of the Russian Federation, is hiding under the nickname Tatra? Then all that remains is to envy your acquaintance with her. good Well, “enemies of the communists”, so maybe trolling, she has such patience and calmness, and the girl is even very. love

              This girl/woman and TATRA?!
              Well well.....
              1. +3
                8 January 2024 18: 31
                Quote: your vsr 66-67
                This girl/woman and TATRA?!
                Well well.....

                I just assumed, I don’t know, what if..! Well, I want to believe in miracles, maybe Tatra is reading now and laughing at us. Good mood and good luck everyone drinks
                1. Msi
                  -2
                  8 January 2024 22: 50
                  I just assumed, I don’t know, what if..! Well, I want to believe in miracles

                  Unfortunately, there are few wonderful things here. hi I have repeatedly noticed commentator Tatra justifying the actions of the Ukronazis. “Hidden” now in opinion and analytics. Left the news feed. We must try to remember at least who writes what, and not advertise to incomprehensible commentators, who may be ordinary ukrotrols or, more simply, residents of Ukraine.
          3. +5
            8 January 2024 13: 56
            Even at the municipal level, the number of direct elections is reduced to a minimum. It’s even sadder about the executive authorities of the constituent entities of the Russian Federation. The recall of deputies is not regulated in principle, etc.
            Therefore, it is not surprising that the electorate at the top did not like and is not going to love.
            Solution. It will be banal to return to direct elections of heads of municipalities and federal subjects. Make the positions of chairmen of courts, heads of internal affairs bodies and the Ministry of Emergency Situations at the district level elected. Develop a system for recalling deputies at all levels.

            Vladislav welcome!
            ++++++++++++++++++++++++++++++++++++++++++++++++++ +++++++++++++
        3. +1
          9 January 2024 09: 44
          The authorities must have tools, without them there is no way. Under a totalitarian government, more emphasis is placed on the police, and under a democratic government, more emphasis is placed on PR people. Well, to simplify, of course.
  4. +6
    8 January 2024 06: 44
    Shpakovsky noticed an important circumstance: in order to force people to support interests that are alien and even hostile to them, it is necessary to present them as universal, “universal to mankind”... We must study people, adapt to the usual stereotypes, typical trains of thought of these people.

    And at the same time create an authoritative image.... Moderately sinful, moderately sublime, moderately smart, and even cunning, moderately “straightforward”... laughing
    PR is not just propaganda, it is an art.
    1. +3
      8 January 2024 07: 29
      Quote: ivan2022
      PR is not just propaganda, it is an art.

      I didn't notice that. This is spelled out in all PR books from Edward Lee and Sam Black. My “discovery” is that PR is “good word of mouth about something or someone.” More than 500 definitions of PR went into the collection.
  5. +2
    8 January 2024 07: 03
    And it happened like this. One businessman decided to “go into power.” I came to a regional university, found a famous PR teacher, and offered to help him with his election.

    For some reason I, Vyacheslav Olegovich, could not properly perceive your “Tale of Bygone Years” without names, without names of places of what was happening, without dates of events.
    Fuck knows, maybe I’ve become too old for fairy tales about evil kings and Ivanushka the Fool...
    1. +6
      8 January 2024 07: 26
      Quote: ROSS 42
      “The Tale of Bygone Years” without names, without names of places of what is happening, without dates of events.

      Well, I tried to write more interesting. But the place of what is happening cannot be named. Because all these events... are not reflected in the documents. What to refer to? And so... yes, all this is fiction, for the readers' amusement!
      1. +6
        8 January 2024 08: 11
        These “inventions for fun” reveal a mechanism in which entire nations fall into the gears.
        The successful PR of actor Zelensky is one of the important reasons for the death of 500 young and strong Ukrainians and an unknown number of Russians. Wow "fiction for fun.... .."
      2. +2
        8 January 2024 11: 35
        Quote: kalibr
        And so... yes, all this is fiction, for the readers' amusement!

        There is such a journalist - Andrey Viktorovich Karaulov. For some time he could be found on YouTube, then he created the “Platform”, and now he writes on YouTube again.
        Take a look for curiosity's sake. He is not a stupid person and has written a fair amount to users for fun. Maybe you will be interested in the topic of his investigations.
    2. +8
      8 January 2024 11: 06
      Yes, everything is clear.
      I found a famous PR teacher and offered to help him with his election. The teacher himself did not help him, but recommended an intelligent student. And they agreed that if he was chosen, he would pay for her two-week vacation in Turkey.
      A well-known teacher - a publicist - is the author, but I think that only the “rest of a smart student” was not enough here. Piarast also suffered, it is unlikely that he worked out of love for art, the pay of assistant professors with a degree is not God knows what.
      1. +3
        8 January 2024 12: 41
        Quote: Aviator_
        Piarast suffered too,

        It is unethical to interrupt the income of someone who honestly earned it. You won't get such good word of mouth!
        1. +1
          8 January 2024 13: 05
          It is unethical to interrupt the income of someone who honestly earned it.
          As for "honestly" - I would disagree. And not just me.
          1. +2
            8 January 2024 14: 22
            Quote: Aviator_
            And not just me.

            Any work must be paid if there is a result. It's fair!
            1. 0
              9 January 2024 09: 46
              Fair, but not fair :)
              1. 0
                9 January 2024 12: 00
                Quote: S.Z.
                but not fair

                What is “fair”?
                1. 0
                  9 January 2024 12: 43
                  When everyone thinks it's fair.
          2. +2
            8 January 2024 14: 25
            Quote: Aviator_
            And not just me.

            Mass references are not accepted. “Not only me” is everyone, everyone is no one, and also everyone is others. Hell is others! Who will take into account the opinion of hell? At least not me... And it’s a sin, as I’ve heard.
            1. +2
              8 January 2024 14: 39
              Well, with this qualification, the only way to establish yourself is to consider yourself outstanding above the crowd. How can they, the crowd, the scoops and the cattle, appreciate the flight of thought of a professional PR man? Now, if only I could find thoughts there, but this is unrealistic. How is it that there is no new translation from English in sight? Let's have fun.
              1. 0
                9 January 2024 12: 02
                Quote: Aviator_
                How is it that there is no new translation from English in sight?

                Schadenfreude is also a way to rise up, but it’s a stupid one. There is something feminine about this. However, I don’t expect anything else from a typical techie. And translations come out every day, and today the material about MacLeod Castle came out. Go have fun...
                1. +1
                  9 January 2024 18: 40
                  Knowing your quality of work, I won’t even move. It’s not my thing to delve into PR garbage, I have something to do. And PR is the lot of servants, before it was the servants of the “Only True Teaching”, now it is the servants of the current Party of Power. And I work for real production. Good luck in your PR. hi
                  1. 0
                    9 January 2024 19: 00
                    Quote: Aviator_
                    I won't even move.

                    Why are you so busy answering me all the time? What itches, what complex doesn’t give you peace? And your real production also goes into the pocket of the party in power. So we both serve her. Only I’ve been retired for five years now and I only write about PR.
                  2. 0
                    9 January 2024 19: 03
                    Quote: Aviator_
                    It’s not my thing to delve into PR garbage, I have something to do.

                    The article about the castle is about something completely different and also a translation. And you yourself were interested? And now there’s no need... What’s pushing you, Sergey, is now in one direction, then in the other. Corridor education does not give you peace, with a toilet at the end, so what? Well, we all come from childhood, where can we go...
                    1. 0
                      9 January 2024 19: 08
                      Calm down, you poor thing. I have concrete results of working for my state, and you only have a methodology for selling rotten goods. And also “what do you want?” Whatever my childhood is, it is mine, like that of the whole country. I had other examples in my childhood than dividing up a hut and killing a cat instead of treating it. Growing up in a communal apartment was quite normal, even Vysotsky went through it. We all come from childhood. My children and grandchildren understand this too; they will not be party propagandists.
    3. +5
      8 January 2024 12: 03
      Wow...don't be lazy, find out...heads of administrations allocate quite large sums from their budget for PR, in a separate line! I don’t see anything fabulous in Mr. Shpakovsky’s writings! hi
    4. +3
      8 January 2024 14: 31
      Quote: ROSS 42
      Fuck knows, maybe I’ve become too old for fairy tales about evil kings and Ivanushka the Fool...

      Or do you have a different mentality? My granddaughter also doesn’t like PR and didn’t go to study there, although she would have been welcomed there with open arms. But she doesn’t have the data... Not everyone can go out to reporters in a red suit with a neckline down to the navel, a “don’t drop anything, don’t pick up if you drop” skirt, and say with a charming smile: “Yes, our fecal pipe burst, but everything is under control. In the meantime, here are the press releases, and... enjoy my company and the aroma of my perfume!" This is not for everyone...
  6. +9
    8 January 2024 07: 12
    I remember an interview with actress T. Pilyavskaya, who in the 50s played the role of a negative heroine in the film “Different Fates”.

    She said that after the film, her appearance in public caused a wave of indignation in various audiences.....These fully grown people, it turns out, did not distinguish between the film image and the creator of the image!
    Yes... s.. Even in those days, this involuntary experiment probably suggested the idea that controlling the masses of such people and putting anything into their heads was a completely real thing.
    1. +8
      8 January 2024 07: 24
      Quote: ivan2022
      Even in those days, this involuntary experiment probably suggested the idea that controlling the masses of such people and putting anything into their heads was a completely real thing.

      Exactly!
    2. +12
      8 January 2024 08: 53
      I remember an interview with actress T. Pilyavskaya
      Tatyana Lvovna Piletskaya. May God grant her good health and creative longevity! Yes, yes, she still goes on stage and plays in plays. There was a benefit recently!
    3. +7
      8 January 2024 13: 58
      These fully grown people, it turns out, did not distinguish between the film image and the creator of the image!

      Ivan, greetings!
      The dominance of the agrarian mentality.
      1. +5
        8 January 2024 14: 20
        Quote: Eduard Vaschenko
        The dominance of the agrarian mentality.

        How well you said it, a horseman!
  7. +8
    8 January 2024 08: 30
    The author of the article is too keen on quoting from chapters of the Old Testament, it is not entirely clear why, given that the Old Testament books themselves are very difficult to read and understand.
    I had to independently resort to the help of synodal interpretations, although I also did not understand anything.
  8. +7
    8 January 2024 08: 55
    Or can you just force all state employees to take a photo of their bill and not worry about the carrot for the slaves? By the way, the film Kholop-2 was released, even Okhlobystin advertises it)) coincidence and coincidence
    1. +6
      8 January 2024 09: 09
      Quote from Mazunga
      Or you can just force all state employees to take a photo of their billet and not worry about it

      Why is it so difficult? Now everything is much simpler;
      It doesn’t matter how they vote, but what matters is how they count. This phrase actually belongs to the French Emperor Napoleon III. But Stalin actually said it somehow, although he changed it: "In bourgeois countries It’s important not how they vote, but how they count.” Well, in modern Russia they count, how to! hi
      1. +1
        8 January 2024 09: 12
        Yes, I’m aware)) it’s just sometimes difficult for the electorate to understand that teacher aunties, along with social security ladies and other aunties, do for a pretty penny, and comparatively quite a lot of money)))
      2. +4
        8 January 2024 09: 40
        Quote: Anatole Klim

        It doesn’t matter how they vote, but what matters is how they count. This phrase actually belongs to the French Emperor Napoleon III. But Stalin actually said it somehow, although he changed it: "In bourgeois countries It’s important not how they vote, but how they count.” Well, in modern Russia they count, how to! hi

        As calculated, it is rather determined by the activity of voters, the number and initiative of activists, and invited observers. Traditions of society. They are very important.

        For example, in Russia traditionally there cannot be pre-election television debates between contenders and the “current Tsar.” This is considered something indecent.
        Electronic voting at the highest level among developed large countries is only available in the United States. But among the “developing” it is becoming commonplace, although this seems to be contradictory.

        By the way, Stalin spoke in his pre-election parliamentary speeches about the need for a mandatory procedure for recall from elected positions.

        Stalin himself could, according to the charter of the All-Union Communist Party of Bolsheviks, be removed from the post of Secretary of the Central Committee by a decision of any plenum of the Central Committee. (Khrushchev was removed in 1964)
        And, for example, D. Medvedev can be removed from the post of chairman of the United Russia party only once every 5 years.
        1. +2
          8 January 2024 10: 54
          Now there are no members of the commission with the right to an advisory vote, and observers are not allowed close to the counting; they take pictures of the final protocol; if they whine very tearfully, they can give out a copy))) but this is not accurate)) and the Communist Party of the Russian Federation, for example, pays 500 rubles per day; in the morning they showed up and went about their business and they don’t get into arguments and remove them from the site like two fingers on the fly, especially since you can figure out the appropriate people for a five-room apartment))? DEG is generally a bummer, but in my opinion it’s reinsurance and so the people are in one impulse Dag will vote for the leader, this is purely income for his developers, and so Moscow will be insulted
        2. +3
          8 January 2024 11: 38
          Quote: ivan2022
          Stalin himself could, according to the charter of the All-Union Communist Party of Bolsheviks, be removed from the post of Secretary of the Central Committee by a decision of any plenum of the Central Committee. (Khrushchev was removed in 1964)

          You are, of course, greatly exaggerating.
          This, Stalin, could have shot any composition of the Plenum of the Central Committee
          Khrushchev was formally removed by the Plenum of the Central Committee, in fact - as a result of a kind of palace coup.
        3. +1
          8 January 2024 20: 39
          Quote: ivan2022
          As calculated, it is rather determined by the activity of voters, the number and initiative of activists, and invited observers.
          Observers from the counting are sometimes expelled by force, by the police.
    2. +2
      8 January 2024 20: 37
      Quote from Mazunga
      Or you can just force all state employees to take a photo of their bill and not worry about the carrot for the slaves
      One person checks the “right” box and lets the others take a photo of this ballot. The rest check the box "where not necessary." This is if we do not consider the option of mass beating the force and handing him over to the police.
  9. +4
    8 January 2024 09: 27
    “You have been chosen as an opinion-former” is a quote from today’s article, where on behalf of the governor he invites someone to be an opinion-former. The second, but much more persistent cases, or rather the whole system, when governors, editors, viewers, readers “appear as opinion-formers to the people "occur on the initiative of the "formers" themselves, who declare themselves to be the elite, who must form the opinions of the rest of the "mass", including the governors themselves and the editors. A very interesting question would be, by what version of the "opinion former" did the author get to these pages articles? According to the first or second...
    ps
    I’m not saying that if you don’t like an article with the opinions of this author, don’t read it! What I mean is that there is no point in laughing at a possibly fictitious governor and his administration with a possibly fictitious opinion-former (not only there are no last names, but even the names of a subject or region), when the author himself “forms” opinions for us almost every day under his own last name. If such a “phenomenon to the people” as the formation of opinions is squalor, then it is squalid for everyone, both for those incognito and for those with the surname of the “former”.
    1. +2
      8 January 2024 14: 19
      Quote: north 2
      By what version of the “opinion maker” did the author of the article get to these pages?

      Better ask the editor of the Zvezda channel, by what criterion did the author of these materials get there?
  10. Owl
    +4
    8 January 2024 11: 25
    It is necessary to remember: there were no altruists then (and now), they went to power (and are going) to develop, preserve and increase their opportunities to obtain financial (material) resources for themselves, their loved ones, and for their respected sponsors. They don’t care about improving the standard of living of the population after coming to power. Example: how many Laws for the People has the government adopted in 25-30 years? Oh, I forgot, SVO participants can place their children in universities “on a budget”....
  11. BAI
    +6
    8 January 2024 11: 50
    1. A sign in the zoo - the entire Moscow Zoo is covered with such signs.
    2.
    Is this how you plan to go to your grandmothers?”

    This is based on an ancient joke.
    I will rent out a rusty Zaporozhets and a homeless person's tattered clothes. For trips to the Tax Office. Expensive.
  12. BAI
    0
    8 January 2024 11: 51
    1. A sign in the zoo - the entire Moscow Zoo is covered with such signs.
    2.
    Is this how you plan to go to your grandmothers?”

    This is based on an ancient joke.
    I will rent out a rusty Zaporozhets and a homeless person’s tattered clothes. For trips to the Tax Office. Expensive.
  13. +7
    8 January 2024 12: 18
    Thank you for another article on an interesting topic!
    It’s sad, it’s sad.. How controllable people are for the most part, susceptible to manipulation, suggestible, gullible, and so on. It seems that within the framework of our culture and religion, this is considered rather as good qualities (a sort of analogue of Ingenuousness, Naivety), but in reality these are not good qualities - because everyone will push you and you will either suffer and lose faith, or remain in severe self-deception for eternity .
    Although, in general, states largely stand on manipulative noodles of a higher order - any states. So, having removed all this completely, it is difficult to say what would remain of civilization in the form in which we know it. However, the constant use of these tricks for every reason and their exhaustion is annoying.
    1. +4
      8 January 2024 12: 51
      Quote: Knell Wardenheart
      Thank you for another article on an interesting topic!
      It’s sad, it’s sad.. How controllable people are for the most part, susceptible to manipulation, suggestible, gullible, and so on. It seems that within the framework of our culture and religion, this is considered rather as good qualities (a sort of analogue of Ingenuousness, Naivety), but in reality these are not good qualities - because everyone will push you and you will either suffer and lose faith, or remain in severe self-deception for eternity .
      Although, in general, states largely stand on manipulative noodles of a higher order - any states. So, having removed all this completely, it is difficult to say what would remain of civilization in the form in which we know it. However, the constant use of these tricks for every reason and their exhaustion is annoying.

      I'll tell you an example from life. When we worked with our daughter at the university and taught PR, we had a topic: “Rumors and managing them.” And homework: start a rumor about... the two of us, decent and so that it reaches us. Reached in a week, everyone gets credit. And soon they meet me on the street and tell me that it turns out that I joined the Cossacks and was galloping on a horse along Lermontov Street with a saber in my hands! And many have seen it! Moreover, the person did not ask if this was true, but only asked why I needed it. And about my daughter, that 13 people took the test 13 times! So even the head of the department. caused and wondered how this could be! If desired, in a city with a population of 500 thousand, a rumor can be launched in exactly two hours!
      1. +4
        8 January 2024 12: 53
        Quote: kalibr
        However, the constant use of these tricks for every reason and their exhaustion is annoying.

        After 90+1 days, 90% of people completely forget the content of the advertising material or article. All advertising is based on this rule.
        1. +9
          8 January 2024 13: 28
          I have a suspicion that the abundance of this information noise, pressure and agitation, like a strong and stable electromagnetic field, has a long-term negative effect. This will probably sound parascientific, but perhaps many tendencies of latent xenophobia, the desire for escapism, the destruction and deformation of traditional social ties, misanthropy and the cult of a low threshold of violence are in one way or another connected not just with the terrifying amount of information noise surrounding us, but specifically with the manipulative part of it , constantly calling out, offering or demanding something from us. Without end and edge, with the faces of different people in traditional and archetypal images of healthy pensioners, beautiful girls, bearded alpha men and popular pink-cheeked snotty men. From this pressure, a person can form a subconscious conviction under the crust that EVERYONE NEEDS SOMETHING FROM HIM, even so that everyone wants something from him. And that the environment is much more toxic than “de facto”
          An allergic reaction to healthy images occurs due to their excessive and unhealthy use - unhealthy images, much less used, on the contrary, acquire increased attractiveness and a greater emphasis on individuality. Morality that is hackneyed and constantly passively (or actively) exploited for commercial or managerial purposes also loses its life-giving manipulative power - turning into an annoying, negative-causing buzz. It is being replaced by elements of personal morality, not subject to (or less subject to) third-party exploitation. Overloading the environment with manipulative and unnecessary things increases the separation between the individual (with low tolerance) and society, prompting such an individual to actions that he would otherwise exhibit in an aggressive environment. Because he feels that this environment is aggressive for him - it seeks to penetrate his personal space, subjugate and impose - and more tolerant subjects unwittingly act as secondary agents of such an environment, which aggravates the problem.

          Of course, maybe I’m exaggerating and again there were a lot of letters .. I thought at one time to write an article on this subject, but ... the SVO began and the tank-guns became much closer to people than trying to understand what was wrong with our tuner and what was to blame .
          1. +2
            8 January 2024 13: 47
            A small note to your comment
            “Shortly before the new year, a new UN campaign was launched in the world, which received the code name “50-in-5”. According to some sources, Bill Gates is actively involved in the implementation of the project. The project provides for the creation in the next 5 years in 50 countries of the world called Digital Public Infrastructure (DPI).
            According to the United Nations Development Program (UNDP), DPI “is a critical enabler of digital transformation and helps improve the delivery of public services throughout the country.”
            Digital public infrastructure has three main components: digital identity, digital payments and data exchange.
            Digital identification plays a special role. “This digital identity determines what products, services and information we can access – or, conversely, what is closed to us,” says the UNDP website. That is, in fact, we are talking about the “correct” distribution of benefits.
            In November 2023, the World Economic Forum proposed accelerating the implementation of "digital IDs" and proposed completing the process by 2030."
            1. +7
              8 January 2024 14: 20
              Unfortunately, no matter what humanistic ideals we have, sooner or later we are faced with facts and challenges that we cannot solve within the framework of our usual and aesthetic paradigm of thinking. For example, during my lifetime humanity has grown from 5 billion to 8 billion, that is, in fact, it has grown by 50%. I believe that in my lifetime it is quite possible it will have time to jump to 10-11 billion, that is, during my lifetime it may well double from the number I remember.
              This is for one human life.
              At the time of Mr. Gates's birth, the population was about 2.8 billion souls, and now it is 8 - that is, in his lifetime it has grown by 2.5 times. Conventionally, 2.5 people began to apply for a local position “in the life” of one Bill - and although there was and is progress that expands opportunities, in such conditions inflation of what is available to the average person is inevitable. For some time it will be partially compensated, but everything has a limit and this will also have a limit.

              So for any humanist with numbers in hand, the question will arise - what will happen next? What will happen when there are 10-12 billion people? What will be the social pressure, competition, how much human life will cost, how polluted the environment will be and what boundaries of the game will be broken with such a number of people, many of whom will not be smart at all, but greedy for benefits and are ready to do a lot for them.

              The question will arise how to begin to extinguish this in advance, so that the cr. measure to delay this explosive growth. But it is explosive, by 250% in two or three generations.

              Personally, I don’t like Gates, much less Schwab, but if you ask the question “how can this issue be resolved within the framework of modern morality?” you won't find the answer. Unless closing the borders and making the country “for our own”, in our case this is possible and may even be justified.
              So the question is - what to do with 10-12 billion people who are thirsty for a beautiful life and benefits, who can read, write and are capable of making a bomb in the basement or printing a gun on a 3D printer? What to do with them by the time more accessible gene editing technologies appear, when the NPT is washed away, the global temperature rises by a degree to one and a half degrees and floods coastal cities and lands still suitable for agriculture become deserted?
              After all, if you don’t think about it now, then the day will come when they will think about what to do with you, with the remains of the world you are familiar with..
              1. +3
                8 January 2024 14: 29
                However, all these restriction measures apply specifically to the pool of developed countries. Where there is real overpopulation, even the covid programs from WHO did not work (except India), but it is in a different weight category.
                1. +7
                  8 January 2024 14: 50
                  Perhaps this is the development of effective turnkey options, which the pygmies themselves will then happily adopt, due to the benefits built into such variations.
                  There is definitely a trend toward increasing total control, and both authoritarian and totalitarian models and models approaching democratic ones are approaching it from different sides. People have always liked to coo other people, to control, to subjugate, to impose elitist distancing, to impose their values ​​and rules on them, to form repressive-coercive architectures in which their servants will crush their subordinates and they, in turn, will crush everything to the bottom of the pyramid. Sometimes the question “what for?” It’s not even worth it - it just DELIVERS, albeit not always to architects, but to those who adapt pure architecture to life and rule in it. To consolidate elitism in one’s own offspring, to provide them with a calm and well-fed life - these are perverted evolutionary motives, as natural as they are disgusting in their essence. “For yourself at the cost of others” - everyone will spit on this principle until they find themselves at the very top of the food chain :-)
          2. +4
            8 January 2024 14: 13
            Quote: Knell Wardenheart
            , maybe I'm exaggerating and again there are a lot of letters

            No! In my apartment across the street, people turn on the TV in the morning and turn it off at 1 am. Often they don’t even look. But they need information noise like a drug. And this is not one such family.
            1. +5
              8 January 2024 16: 00
              No! In my apartment across the street, people turn on the TV in the morning and turn it off at 1 am. Often they don’t even look. But they need information noise like a drug. And this is not one such family.

              At the same time, many of them are confident that no manipulative technologies have power over them.
              By the way, on the VO website, this is clearly visible when an individual writes quite adequate comments under an article about manipulation. Then you come across his comments in the “News” section and realize that the person has long had a TV instead of a head and doesn’t even notice it.
              1. +4
                9 January 2024 01: 43
                At the same time, many of them are confident that no manipulative technologies have power over them.

                The trouble with all this manipulative noodles is that there is simply an astronomical amount of it. The other takes root so much that our parents sacredly believe in it and we ourselves sincerely believe that this is part of our conscious and thoughtful choice, such as the “correct, canonical view of things.” We simply catch something in the flow and, in the absence of worthy analogues (from the flow), our place is occupied with this, “something”.
                It is hardly possible to separate the superficial from the “own” 100%, unless you sit in a Tibetan monastery for 20 years and think about everything while meditating on a mountain spring. Thus, we have to choose from a scam already concocted by someone; we have neither the time nor the energy (as a rule) to get to the bottom of who and from what motives constructed this or that small manipulative case that has taken root in us.

                The second problem is that even if we ourselves reject manipulation and have developed a significant resistance to all this NLP stuff and cuckolding through righteous noodles, then those around us with whom we communicate will regularly feed us secondary resonance of this. And we will have to play this stupid game one way or another, simply based on the same “rules of decency and good manners” (by the way, objectively this is also a mishmash of necessary things and a manipulative hat).
                Over time, we will get used to this variation of doublethink - the ceremonial style and the "nature" style. Since everything in life strives to simplify in order to minimize effort and energy costs, there will be a mixture of these things, that is, a compromise where the compromise itself is already a victory for the manipulator over your cold mind.

                I'm afraid that everything here works in a variation of Goebbels' expression about the "huge lie". So huge that they will believe at least part of it. Now, if there is just an ocean of manipulative bullshit, then something will hook anyone, except that some closed populations will bypass it.
              2. +1
                9 January 2024 09: 54
                Could it be different? Are there countries where free people make free decisions and are not influenced by control technologies?

                As far as I remember, only 5% of people are not subject to mass suggestion. These 5% think independently, the rest do not.
              3. +2
                9 January 2024 19: 51
                Quote: Dekabrist
                At the same time, many of them are confident that no manipulative technologies have power over them.
                By the way, on the VO website, this is clearly visible when an individual writes quite adequate comments under an article about manipulation. Then you come across his comments in the “News” section and realize that the person has long had a TV instead of a head and doesn’t even notice it.

                You just said it wonderfully and noticed it very correctly! And the most interesting thing is that it is precisely those who loudly say “it doesn’t work on me” who are the easiest to manipulate. You just need to do it correctly and choose the right goal.
                1. +2
                  9 January 2024 19: 57
                  You just have to do it right

                  Often the surest way to mislead a person is to tell him the honest truth.
                  1. +2
                    9 January 2024 20: 02
                    Quote: Dekabrist
                    You just have to do it right

                    Often the surest way to mislead a person is to tell him the honest truth.

                    And again golden words! Here they write that PR is a lie. But we constantly instilled in students that they should not lie, that it was unprofessional. And moreover, all my experience from 1995 to 2017 suggests that by telling the truth you can achieve everything much easier than by deceiving someone. It will be necessary to develop this idea in the next material about PR. But who was the first to say this wonderful phrase - maybe you know?
                    1. +2
                      9 January 2024 20: 07
                      But who was the first to say this wonderful phrase - maybe you know?

                      The authorship is usually credited to Mark Twain. Where and under what circumstances he formulated this needs to be clarified.
                      1. +2
                        9 January 2024 20: 30
                        Quote: Dekabrist
                        But who was the first to say this wonderful phrase - maybe you know?

                        The authorship is usually credited to Mark Twain. Where and under what circumstances he formulated this needs to be clarified.

                        Thanks for this help. I will use this phrase in the next article about PR.
                    2. 0
                      10 January 2024 11: 09
                      Tell the truth, the whole truth, but not the whole truth.
                      1. 0
                        10 January 2024 11: 51
                        Quote: S.Z.
                        Tell the truth, the whole truth, but not the whole truth

                        Wrong. So you are exposing yourself! There will be someone who will “find the whole truth. And blow it to the skies.”
                      2. 0
                        10 January 2024 13: 02
                        It is not.
                        Firstly, he may not have enough time, and after the elections no one needs this anymore. Secondly, the opponents have their own skeletons in their closets, and it cannot be otherwise - usually the fight takes place between the branches of the same feeder. And finally, one truth can be neutralized by another truth; the question is how to present it. Well, this is where PR is needed.
                      3. 0
                        11 January 2024 06: 45
                        Quote: S.Z.
                        Well, this is where PR is needed.

                        Read Robert Peay Warren's novel All the King's Men.
                      4. 0
                        11 January 2024 08: 04
                        I watched the movie, old man.

                        Frankly speaking, I myself participated a little in such small-scale actions. For a long time. Did not like.
                      5. 0
                        11 January 2024 08: 27
                        Quote: S.Z.
                        Frankly speaking, I myself participated a little in such small-scale actions. For a long time. Did not like.

                        Dear Sergey, I also didn’t like doing practical PR, if only because in the rain and snow I have to go somewhere and prove something to fools. But teaching PR was interesting to me! The film is not that, you need to read it.
                      6. 0
                        11 January 2024 13: 45
                        No, I’m not like that, at headquarters, as a clerk...

                        Maybe my modern irresistible aversion to politics will somehow weaken, then I’ll read it, but for now I don’t want to. Well, there are Vikings, knights, history...

                        I readily believe in the process of turning an honest person into a scoundrel under the influence of events, because with good intentions... I also believe in the reverse process.

                        I saw both, and even participated.
        2. +1
          8 January 2024 13: 55
          After 90+1 days, 90% of people completely forget the content of the advertising material or article. All advertising is based on this rule.

          Vyacheslav Olegovich, welcome!
          100% - from personal practice.
          PS In the thesis, the student had a link to your monograph hi
          1. +1
            8 January 2024 14: 15
            Quote: Edward Vashchenko
            After 90+1 days, 90% of people completely forget the content of the advertising material or article. All advertising is based on this rule.

            Vyacheslav Olegovich, welcome!
            100% - from personal practice.
            PS In the thesis, the student had a link to your monograph hi

            Good afternoon, dear Eduard! Nice to hear... Plus confirmation from the outside!
      2. 0
        8 January 2024 23: 32
        Quote: kalibr
        If desired, in a city with a population of 500 thousand, a rumor can be launched in exactly two hours!

        I used to think that completely archaic rumors about the imminent rise in price/loss of salt and matches were a test of the functionality of the rumor outlets. And you suggested another option - “laboratory work” for PR students)))
        1. 0
          9 January 2024 19: 52
          Quote from cpls22
          And you suggested another option - “laboratory work” for PR students)))

          We later abolished this practice. But PR in the Russian Federation is taught in 125 universities. Maybe somewhere they didn’t cancel...
  14. +1
    8 January 2024 17: 58
    Vyacheslav Olegovich, Thank you!
    It is interesting to compare with what remains in the memory of those times.
    Please, do not cross the barely visible line between what you remember and have the opportunity to tell, and what we, commentators, would like to read. And then boo, slander and further, as in the joke about Siberian lumberjacks and a Japanese chainsaw...
    Exaggerate of course.
    1. 0
      9 January 2024 19: 53
      Quote from Fangaro
      don't cross the barely visible border

      Got you!
  15. +1
    8 January 2024 20: 30
    Kindergarten! Is the author trying to convince us that during the governor’s elections, this same governor is agitating his subordinates? Or the fact that pre-election PR is being done (successfully!) by a student, and not a specialist. company (this is if elections are still elections)? "I do not believe!" (With)
    1. 0
      9 January 2024 19: 54
      Quote: bk0010
      Kindergarten! Is the author trying to convince us that during the governor’s elections, this same governor is agitating his subordinates? Or the fact that pre-election PR is being done (successfully!) by a student, and not a specialist. company (this is if elections are still elections)? "I do not believe!" (With)

      The article talks about the period from 1995 to 2000. It wasn’t like that then!
    2. 0
      9 January 2024 19: 58
      Quote: bk0010
      Kindergarten! Is the author trying to convince us that during the governor’s elections, this same governor is agitating his subordinates? Or the fact that pre-election PR is being done (successfully!) by a student, and not a specialist. company (this is if elections are still elections)? "I do not believe!" (With)

      My daughter defended her PhD thesis on the history of the formation of the PR system in the Russian Federation using regional examples, from 1991 to 2000. Everything is serious there, right? Find it on the Internet if you are interested and read it.
  16. +2
    8 January 2024 21: 16
    Quote: bk0010
    Kindergarten! Is the author trying to convince us that during the governor’s elections, this same governor is agitating his subordinates? Or the fact that pre-election PR is being done (successfully!) by a student, and not a specialist. company (this is if elections are still elections)? "I do not believe!" (With)


    I believe. As amended... This is 1991-1995. Regional city of 200-400 thousand. Students, more likely several, and students as well, not the entire headquarters themselves. But only those who were visible in the performance.
    And the mayor of the regional center could be someone who has been at approximately this level for more than one year, someone who has come out of the shadows, and a “lottery ticket.”
    Then the restoration of order began. Fight shoulder straps with civilians. And civilians with shoulder straps. Uniting, detaching, connecting the center...
    This is how what was happening was perceived.
    The author processed his memories literary, but did not distort them too much.
    And each region had its own rules. For some time.
  17. +2
    8 January 2024 21: 18
    Quote: bk0010
    Kindergarten! Is the author trying to convince us that during the governor’s elections, this same governor is agitating his subordinates? Or the fact that pre-election PR is being done (successfully!) by a student, and not a specialist. company (this is if elections are still elections)? "I do not believe!" (With)


    I’ll add... For the fact that you feel like something is being rubbed in, you should not blame the author, but your own memories, which do not coincide with the author’s.
    Again, this is a personal opinion.
  18. -1
    9 January 2024 21: 33
    We have a roof in the city school. Orla was repaired by the company gasket!!!, and they also ripped off money from the locals (apparently twice).
    1. 0
      10 January 2024 11: 50
      Many years ago, more than 10, but I can’t say for sure, my friends and I got together to drink vodka. It was election day, I cast my vote and went to the rendezvous point. The guys had just left the polling station, then one by one they climbed into a car parked nearby, and then they came up to me, satisfied. Sold votes, 500 rubles. a piece. I asked how they knew that the votes were cast specifically for their party, to which the guys said - it doesn’t matter to them who they voted for, as long as they voted in this polling station, the polling station is ours.

      This kind of PR is probably also taught somewhere.
      1. 0
        11 January 2024 06: 42
        Quote: S.Z.
        This kind of PR is probably also taught somewhere.

        In 125 universities in the country, starting with MGIMO, LETI and so on... in Penza, Tambov, Samara, Kazan universities - they teach! But what you wrote is not PR!!!
        1. 0
          11 January 2024 08: 10
          From what?

          They invested money and got votes. After all, someone organized this process. There is a result, there is an organization - everything comes together. This is probably not an academic case and is not taught in institutions.

          However, I will not argue about the name, politics in any case is a dirty business, although some, participating in all this, believe that their conscience is clear.

          Again, I will not argue - the structure of human conscience allows such an approach.

          In the end, an executioner with a clear conscience is a common thing, just a professional who does his job, and if he also loves him, then he is generally a happy person.

          Is not it?
          1. +1
            11 January 2024 08: 23
            Quote: S.Z.
            Is not it?

            You wrote everything correctly. Only PR is now being studied in universities, including examples of “black PR”, but they always warn about its consequences.
            1. 0
              11 January 2024 13: 49
              Well, they still teach :)

              You know better than me that when they show something and say, “look how you can’t,” then what is shown is remembered, and what was said is forgotten or simply ignored.
  19. 0
    10 January 2024 14: 24
    Some kind of noodles went wrong before fair elections

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