Nobel Prize in Economics received an American Richard Thaler for his contribution to the study of behavioral economics. Thaler developed a "push theory" or a "guided choice." In essence, this means the manipulation of human behavior in a gentle manner without bans and orders. What is the role of man in society, the living interest of the market and how you can protect yourself from being imposed preferences - says doctor of economic sciences, professor MGIMO Valentin Katasonov.
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