What are these statistics for? Often on the pages of our information and analytical portal, proposals were made to reduce the percentage of demonstrations of the Hollywood "meter" in cinemas and on television screens of the country. The premise is this: you need to give the opportunity to realize yourself to domestic young directors, you need to shoot a patriotic, truthfully historical, a civilly significant movie. An additional message: who are we going to grow in Hollywood films from the series “Alien vs. Predator”, “Predator vs. Alien” or the hypothetical “Bleeding of Bloody Blood”? .. Who are we going to grow, or, in the words of the hero of the Soviet film “Courier”, “We, our generation, we want to know in whose hands the erected building will fall into our hands? .. ”What“ building ”by this moment we have erected is a separate question.
Claims on the one hand are quite fair. Indeed - from the beginning of 90's in cinemas of the country and on TV screens - the total dominance of foreign tapes, and not always of good quality, and not always, as they say, with our, Russian / Russian, world view.
It would seem that what is easier - to ban or not to let go. Cut, so to speak, the possibility of any “vile foreignness” entering the Russian film market, and fill the vacant space with domestic films, which will contain everything from vitality to patriotism and historical conformity.
That's just "not to let go", it is, of course, possible, but ... Sometimes what is removed by domestic directors with claims of relevance, looks, I'm sorry, it is completely unsuitable. State billions are being drafted into the projects, including, and at the output, it is often that there are only two questions: “What did the screenwriter smoke with the director?” And “Couldn't something be better off with less money?” the viewer limited himself to a question. Increasingly, such films are being shot at the expense of taxpayers, and such plays are staged that openly confront society. Sometimes it seems that all this is done completely consciously. Epatage, self-promotion, attraction of attention, forgive me, bare ass, or, once again, forgive your genitals on a wide screen - with a pretense to "he is an artist, he sees it like that." And even with claims to historical justice.
Therefore, when it comes to restrictions for foreign cinema with preferences for domestic cinema, I don’t want to fall into an analogue of maydanism - when you take out what is called, but put three-fourths of the “native Ukrainian” (only in our case, Russian) and let it be in these percentages at least a frank kininavoz, but "our". But from the official point of view, the problem should be “solved” in this way. If you want to be patriotic and “about the war” - then we will remove Hollywood as such on our film market first, and then the viewer will offer something. The key one is to remove first, then we will offer something - this is our way ...
Now - to the "official part". A little more than a couple of weeks ago, the Ministry of Culture of Russia published the text of the bill, which provides for a sharp increase in the cost of the rental certificate. If today, as reported by sources from the film industry, it is about 3,5 thousand rubles, then in the case of the adoption of the bill, the price will be 5 million. It is millions! It was noted that the Russian distributor should not worry, since the state compensates him for all the costs of acquiring a rolling license - most importantly, let those five million first find ... And if this is a popular cinema (for example, “28 Panfilov’s”), come here, still collect five million distributors in anticipation of state compensation. Is it not through a loan in a bank if the people's collected funds are not enough?
American Journal Hollywood Reporter comes out with an article in which it is reported that with such a bill, government officials in Russia are trying to support domestic cinema. In this case, it is added that the plans of the responsible persons are still several areas of the declared support. For example, one movie will not be given the right to occupy more than 35% of the volume of all hits. The largest American magazine in the film industry reports that the above-mentioned film “Pirates of the Caribbean” held up to 56% of all hits.
The idea is approximately as follows: the interest niche will be distributed in such a way that it can include Russian cinema, which may not be collected by the box office without state support.
One gets the impression that, declaring their desire to help domestic cinema, Russian officials are following the path of the very American unfair competition that they themselves are blowing at all corners. It is clear that, by definition, the Russian film industry needs to be supported, but ... You can even pour billions of rubles into individual projects, the manure will remain manure. Although manure can be used in business, but a very bad movie will eat billions and even as fertilizer will not do ...
If all the bureaucratic ideas that were discussed above are translated into reality, then Russia can be left without cinema at all. Easy to see why. After all, if any domestic “master” / “maestro” understands that the state is ready to move its film piece, even if it is frankly of poor quality, and even in percentage terms pushing foreign competitors, then the classical law will work: why do better? - and let it go, the main thing is the right advertising.
That's just the viewer now is not the one that was 25-30 years ago. The viewer votes not only with his feet or with his heart, but also with his head. You can stuff the viewer with commercials about what a good movie it is and it will go to him. But then the viewer is no longer fooled. Burned on milk, as they say ...
Discussion of the new bill, which is called public, will continue almost until the end of October. And, as noted by officials, the proposals are accepted.
In general, the proposal is, in essence, one thing: the main thing is not to break such firewood in an attempt to support domestic cinema, for which the competition will be completely killed, just as the desire of the same young directors to make a good movie for people will be killed. Maybe, nevertheless, it is better to focus on the quality of produced and financially encouraged films - you see, the viewer himself will make a choice.
By the way, Hollywood distributors will pull 5 millions for hire, and all 50. Therefore, if the innovation in finance affects someone, then certainly not in Hollywood, but in the ordinary Russian audience.