The Lord of the World, Soldiers - fun or serious business? (part of 2)
The first part of this material dealt with the fact that since there are certain hobbies, and therefore people who are addicted to these hobbies, there may well be those who earn from these hobbies.
Before us is a pack of white metal figures by David Kass (Ice Trail company), depicting a major of the Danish marines in Indonesia. Why he started with her - I do not know. Probably decided to get rich on rarities.
Of course, there are many ways to make bread and butter, but everyone talks about what he knows.
Later "Ice Trail" released this figure of the British machine gunner of the First World War with the "Lewis" machine gun on his shoulder on the scale of 1: 12. Very realistic and beautiful.
As already noted, there are play and collection figures. However, games are also collected. The difference is only in the degree of convention. In collectibles, they strive for naturalness, right down to the dirt on the pants and shadows on the face, while the game ones, in the “traditional” style, on the contrary, are colored with bright nitrocolors and shine. There are amazing scales and simply amazing series. For example, the figures of "soldiers" in scale 1: 6, that is very large. And they dress in cloth! The degree of detail is very high. Each such figure is just a work of art and they are very expensive.
A soldier of the Red Army on a scale of 1: 6.
At one time, when the release of such figures was just beginning, and I also published the magazine “Tankomaster”, I wrote that such figures could even be made valid. For example, a musketeer with a musket on a stand-forket could shoot at the expense of the simplest electric ignition system, Petrovsky bombardier firing a grenade from his rifle mortar, and a cuirassier pistol-gun (or pirate Tiich) to fire a pistol! Thinking it would be possible to make even an archer or a crossbowman make shots and such "active" figures would become your unique selling proposition.
Danish Sergeant 1601 Propulsion. Typical soldier period 1570-1648. Scale 1: 6.
But it is simpler, however, to produce more traditional figures, all in the same “traditional” style, which is still very popular. Their height is 54 mm and they are usually painted with shiny paints.
For example, such as these, depicting soldiers of the Civil War in the United States.
There is a different degree of conventionality even in the “traditional” style. These belong to the English firm "King and Country". But who is stopping in the same style to release a whole collection of our domestic 1812 era figures of the year? The hussar regiments alone then had 12 pieces. And the uniform of all of them, except for one, differed only in colors, but not in details. So you can release the soldiers of the 11 regiments in the same injection molds! The same goes for infantry. With the exception of the Pavlovsky Grenadier Regiment, the uniform of all the infantrymen was the same (well, it is clear that the rangers differed from the grenadiers) and differed only in color.
And this is a completely peaceful set ... "Old Hong Kong."
By the way, this set is a great tip. Why, in fact, all your soldiers must fight? Why not make a set of "Russian peasants 19 century", which show different regional types of Russian peasants - men, women, children? Kostsov and reapers, sowers and fans, shepherds, milkmaid ... Merchants and clerks, innkeepers and "sex", movers and artisans, female students and policemen, and even ... a demonstration of the "black hundreds" and revolutionary-minded workers. The heroes of the novels of Dostoevsky, whom people in the West like to read in order to know the "mysterious Russian soul." For figures - a short text. Series - "Russia the Great: session 19th to 20th". Nobody releases such figures. Again, they would become a unique selling proposition, namely, it provides the product with good sales. Here you just need to remember the words of my favorite movie hero - Chief Commerce Advisor of the Snow Queen from the Soviet film of the same name: “We need to be rich with rarities. In the summer of ice is a rarity - and I sell ice. In winter, rarity flowers ... ".
17's French Musketeers Samples poses.
Today, thanks to the Internet, it is not at all difficult to find photographs, drawings and details for soldiers of various eras. So in order for your “lineup” to be extensive, you should take a few of the most popular topics. For example, the Penza company TCP in the 90s produced figurines of 17 soldiers of the century. Who was that? Warriors Penza Fortress! Sagittarius, Cossacks, swan catchers, gunners and collars, as well as the Strelets head - that is, all those mentioned in the “Building book” of Penza fortress at the time of its foundation and then in 1675 year. Do you remember what time it was, especially 1998 year? Not to the soldiers, is not it? And ... in Penza on free sale we did not sell a single one. They sold straight to the West and ... officials, who went abroad, as presents and souvenirs. They sold to foreigners who came to our city. The figures of the 13 century Russian horse warriors on the scale of 1: 72 were very good. And in them there was an interesting highlight. Usually such figures are somewhat conditional due to the presence of a shield - it prevents him from casting what is behind him. And the spears are short, because you can’t hide the long ones from the "white metal" - they break or leave disproportionately thick.
Sergeants with halberds and protans of the 17 century. Samples poses.
What came up? Cast a hand with a shield, throwing it to the side, and then bend it at the elbow. Viksint is a material for the manufacture of a mold, this trick allowed and the figures immediately became lively. Well, spears were made of great length separately from polystyrene sprues from models, stretching them over a candle flame. In the fist of the right hand there was a hole where the already painted spear was inserted, and the figure itself was painted and the spear did not interfere with the coloring process. They put two girls-students from the local art school to paint them - and it was good for them, and for us!
Very beautiful figure, is not it? "Black Prince" in person. Very high quality painting of armor and clothing. But ... a gross error in the figure itself. He was supposed to wear a helmet bascinet, and here we see a tournament helmet for fighting with spears. Knights who fought on foot were not worn!
Of course, it is not worth taking up such work from the “bay-floundering”. You need to think over and prepare. To study foreign magazines, to look at catalogs, to determine labor costs and to solve many more other questions. For example, come up with a good, durable, beautiful and cheap packaging.
This is the English magazine I received in the fall of 1991 of the year. I looked and thought: “And why did our Soviet authorities hurt us all so much? Why can they have it all in their “decadent West”, but not to us? Where is she, social justice declared from high tribunes? ”
And this is the cover of the Russian magazine "M-Hobby" with the image of our "Penza" tank T-60 and tankman figures in a short fur coat. Then the T-60 was not yet produced by Zvezda, but by some other company. Well, and we made a new tower for it, white metal tracks, an exhaust pipe and other small things, as well as a tanker figure. The model was appreciated both in Russia and abroad. So you can always find your niche in the market.
By the way, contrary to the silly judgment common to us, the judgment of ignoramuses, advertising “there” is by no means so expensive. Often it is there ... nothing at all, you just need to know how, where and how to give it. But such information here costs money. That is, even a novice manufacturer of toy figures has the opportunity to declare itself in the United States, in England, and in Japan for free, well, then, further, developing your business, you can do there and paid advertising.
And again, you need to know what exactly is published “there”, and refer to this, since printed materials abroad are treated with respect. Here again, the choice of topics ... What we have soon? October 2017 of the year. One hundred years since the important event in stories all of our civilization! "City of the Sun" Tommaso Companella tried to translate into reality and in a sense, it was possible. But ... all events have a direct relationship to the figures. Take at least polystyrene sets of figures of the company "Dragon" from Hong Kong. There are four figures in them, united by a common theme. We can do the same. After all, "ahead" we have a civil war! “White and red”, “Kappelevtsy” and Chapayivtsi, “colored shelves” of the White Guard, Cossacks of Dutov and Cossacks of Budyonny, “Chinese” of Trotsky and invaders in Russia. Well, and, of course, the Makhnovists, Grigorievtsy, "chapanniki", "green" ... The wheelbarrow of Makhno's father with the inscription in Russian on decals - in front of "Fuck you leave!". Behind - “Fuck you catch up!” Beauty !!!
Here are ready-made samples for 1-scale figurines: 35 on the topic of the Civil War in Russia: a white general, a Kornilovist - “who is painted as a poster, then a Kornilov soldier!”, A drozdovets. Fig. I. Zeynalov.
We take the old issues of the magazine “Tseykhgauz” or the book of the British publishing house Osprey “The Civil War in Russia” (white, red and invaders) and make according to them the “Komucha army”, the national “armies” of Khiva and Bukhara, “Comrade Sukhov” with a Lewis machine gun, Chapayeva is riding a horse in a burka, going into a psychic attack of the Kornilovites ... Sales are guaranteed, because the “expensive egg for Easter”, and the “Easter” is already very soon!
Guards grenadiers of the British army.
However, a steady sale of its products can be organized in a slightly different way. For example, to issue here on these postcards figures of soldiers of the British army. Every year thousands of tourists come to the Royal Arsenal in Leeds and the military museums of Britain. I want to buy something for memory, and the children are asking. And here you are, and even made in Russia. With love and very high quality.
Coldstream Guard
You can produce sets of two figures. One in full dress, the other in the "service". Different years, different regiments, but best of all already painted in the style of "traditional". Agree with some castle, or rather, a castle shop in England, where this regiment lodged and everything ... you them, they - you!
Royal Horse Guards.
Even such a “kickshaw”, as the name of your company, and that will matter. For example, we had the company "Provinces of Russia" and its name was not only what was said, it also emphasized the provincial level of production with its ... high quality. It made me think. "Ah yes, the Russian province!" Do no worse than ours! Moreover, foreigners, accustomed to the boxes from Tamiya, liked our photographic packages made in black and white graphics! Unusual!
Royal Military Police.
It is clear that, having entered this path, you will have to remember one important rule: the first year you feed your business, the second year you and the business feed each other, and only the third business starts feeding you. But patience, work, skill and some bit of luck overcome everything in the world!
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