Military Review

About Western wonder and linguistics as an element of the information war

29
It has been said many times, including at “VO”, that the modern army in the West very successfully uses PR technologies and marketing innovations in positioning its strength to the detriment of technological innovations. That is why it becomes possible the appearance of amazing or even strange articles in foreign media.

Business Insider Edition published material by Alex Lockie, who is an associate journalist News under the heading "Military Affairs and Defense" of this publication.

It is worth noting an interesting point: not a single Western publication in its non-specialized materials (such as directories or catalogs) never does without the classification of technology according to NATO standards (codes), glimpse or not at all the Russian / secular name or “nickname”.

At the same time, in every second media on the territory of the former USSR it is considered obligatory to double mention the name or type of military equipment of domestic production.

Moreover, if the text is a direct translation of a foreign media, then such an approach is generally justified (especially if the text is given with an editorial note or reference), but more often it is a blind and thoughtless worship of the West.

And also it is an imperceptible element of the information war, and playing not in our favor. After all, calling our “Grach” in the foreign style “Frog foot” (Frogfoot - “Frog foot”) is somewhat humiliating (offensive) for the legendary plane.

Of course, there are exceptions, for example, in the "VO" most of the authors of the original materials never abuse the codification of NATO. Well, and adequate commentators, too. Therefore, I apologize in advance for the unnecessary “Westernism” in this material: this is just a translation of a part of the text.

See the original here: “The Business Insider”: “The weirdest things in the cockpit of the Russian Su-34 aircraft”.

From the very first lines of the story about the Su-34 (The Business Insider: “The weirdest things in the cockpit of a Russian Su-34 aircraft”) Alex Lockie is trying to downplay the innovativeness and manufacturability of the aircraft, moreover by strictly PR methods:

"Russia's Su-34 Full-Sucker Fighter / bomber jet Su-27 model ...", i.e. Russian aircraft, fighter / bomber Su-34 - in many respects alteration of the older model Su-27.

According to the expert, this is an alteration, no more. But even in the English version of the article on Wikipedia on Su-34 it is indicated that the plane only shares most of its structure (design) with wings, tail and engine nacelles with similar ones in Su-27 / Su-30. Everything else is completely different, new. Well, let him, the sukhovtsy themselves wrote: the base model: Su-27. Where does the expert know the subtleties?

But further reporting is really strange. After reading the material, I just want to ask Alex: what did you write about? About the new model of "Ford" or "Chrysler"? What does the reader know?

The fact that the Su-34 - this is a very comfortable unit. It is convenient to climb into it, there is a toilet, a kitchen, and the pilots are sitting next to each other, like in a car, and there is so much space in the cockpit that the pilot can lie down. Honestly, if it were not for the photographic materials in the article, one would have thought that this was an advertising prospectus of some Peterbilt Freightliner or Kenworth.

Other authors are not far behind. Here, for example, Eric Limer from Popular Mechanics Most of all, the retractable panel hit the cockpit, while Eric uses the video provided by the TV channel Zvezda, frankly regretting that “the video does not give an idea of ​​the really luxurious amenities in the bathroom / kitchen in the Su-34, from pilots so that they can lie down. ” Erik's material ends up enchantingly: “It was a lot of effort. And if I were one of them, I wouldn’t spend it.

“Obviously a lot of effort went into creating such an unforgettable cabin for two pilots who will have to spend considerable time in the air. And if I were one of them, I would spend it [time] playing with the control panel. ”

About Western wonder and linguistics as an element of the information war


Straight in some sort of advertising travel brochure for the newlyweds or lovers, or, God forgive me, some LGBT people. And not a word about what “Duckling” can do. That's right, play better with the control panel. There is no need to scare readers.
Author:
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  1. volot-voin
    volot-voin 24 June 2016 09: 41
    +1
    Alex Lockie is trying to belittle the innovativeness and manufacturability of the aircraft, and strictly PR methods:
    Well, still, the United States needs raptors to buy. In PR they are strong, so why not use.
    War is war, but in war all means are good - the main result.
    1. sgazeev
      sgazeev 24 June 2016 10: 24
      +1
      Quote: volot-voin
      Alex Lockie is trying to belittle the innovativeness and manufacturability of the aircraft, and strictly PR methods:
      Well, still, the United States needs raptors to buy. In PR they are strong, so why not use.
      War is war, but in war all means are good - the main result.

      laughing laughing laughing
      1. Temples
        Temples 24 June 2016 10: 43
        -1
        more often it is a blind and thoughtless worship of the West.

        And in what manner and in what language do you write yourself? laughing
        in the West, it is very successful in using PR technologies and marketing innovations in positioning its strength to the detriment of technological innovations.


        Try to say it in Russian.
        You will be surprised at the fact that there is a native language and you can speak it and your interlocutors will understand you. fellow
        You are our innovative marketer. laughing
        1. Gomel
          24 June 2016 14: 08
          +2
          Well, it is written from the position that this is their technology.
          In general, over the past 20-25 years there are very few purely technological innovations from the west. Everything is connected with advertising, social and sociological work, and, to the heap, psychology and the collective unconscious.

          We have not developed such technologies on this part of the land (and thank God), therefore there are no adequate, single, simple conceptual analogues of these technologies.

          Well, the truth is, even the word "advertising" as a concept and that is English-French. We will replace innovations with innovation or innovation, PR and marketing with advertising, positioning also does not have a stable analogue-word - and in the phrase "exact designation" is not the same.

          And besides, one should not forget that the Russian language has always borrowed words, for it is a living language. Well, besides, even your comment shows that language is an expression of that very unconscious of the whole people. That is why the "PR technology" is associated (identified) on this chutsi sushi with deception, "vparivanie", black deeds (black PR), etc. That is, for a quarter of a century, thanks to the numerous efforts of the office and not only plankton, all of the above phrases have received a stable negative connotation of "cut", show-off, and sycophancy.

          What actually, as I understand, is your comment :)

          Zy Here Comrade BergmanAlex, on the move issued a couple of catch phrases about this situation:
          I think that you add associations yourself:
          "to catch a criminal you need to think like a criminal"
          "it is necessary to learn the language and the meaning of the thoughts of a potential enemy"
          "forewarned is forearmed"for the Romans, this phrase was obtained from two words and a hyphen ...

          Zy Although of course you are right in what the general speech and texts in the Russian-speaking segment of the Internet have long been occupied by anglicisms or borrowed words.
          1. Temples
            Temples 24 June 2016 14: 40
            0
            All words like "innovative" are invented only for blowing bubbles.
            There is a new word. Newer than new ???? Innovatively new novelty, her mother is by the foot! laughing
            Or - a more spacious car interior.
            Expanse is a word that describes precisely infinity.

            The more "innovations" in speech, the more poor the author's language.
            Verbal constipation that is treated with new words.

            And these words-tablets instantly scatter in the media.
            Which once again demonstrates the illiteracy that has covered us.
            Glory to innovative education.

            The middle race began to decline!

            Cheers, comrades !!!
            1. Gomel
              24 June 2016 15: 03
              0
              In general, yes.
              By the way, a year ago in RuNet there was a site that helps to fight borrowed words. You insert text with words, and they are replaced (offered in brackets) with more domestic counterparts. It was possible to put filters on separate topics (some medical and technical terms cannot simply be adequately replaced without losing a general sense).

              Now I have not found it :(
          2. 1rl141
            1rl141 25 June 2016 13: 13
            -1
            Quote: Gomel
            I think that you add associations yourself:
            "to catch a criminal you have to think like a criminal"
            "it is necessary to learn the language and the meanings embedded in the thoughts of a potential enemy"
            "forewarned is forearmed" among the Romans, this phrase was obtained from two words and a hyphen ...



            I had such an association.
            To become a pederast one must think like a pederast.

            Other associations with Alex Bergman are not born.
      2. NIKNN
        NIKNN 24 June 2016 13: 44
        +3
        I see no reason to be surprised at the convenience, let alone the states. We copied the first conveniences for the crew from the B-29 by copying our Tu-4 from it. At the same time, they could not always take care of the convenience of their "guys", remember at least how long they conquered space solely thanks to diapers ... :)
        1. Gomel
          24 June 2016 14: 19
          0
          Yes, the topic is interesting and went to the masses literally about three months ago. Indeed, we really know very little about the truly breakthrough, interesting, effective technologies of the West, unrelated with mass consumption and production.

          I do not belong to the cohort of people that consider Russia to be the birthplace of elephants, but my practice for many years as an economist-researcher aggregating quite scattered information shows that the same collective West makes good use of only one technology — the social one — superbly using the intellectual resources of the whole world, instantly putting on the flow of something that will bring money if not immediately then in the near future.

          Could money (or political dividends) bring the invention (investment of resources) to a normal cosmonauts waste treatment system?

          The answer is no. Political points will bring the speed of sending the next batch of astronauts into space ahead of the USSR, and the fact that they will crap for themselves is the sixth or the tenth thing. The picture is not all 24 hours are transmitted, but only 10 minutes in 8-hourly news - astronautics will be tolerated, tea is not sugar, they are paid for it - to show the greatness of the United States.
          And the USSR was initially focused on great accomplishments and the conquest of space as well. Therefore, they thought thoroughly, correctly and in advance.
  2. stas-xnumx
    stas-xnumx 24 June 2016 09: 46
    -8
    How can there be a kitchen and a toilet in a combat aircraft? They didn’t have an idea in their brains about how to cook fried eggs in a drop into a bunch of G ???
    1. rotmistr60
      rotmistr60 24 June 2016 10: 17
      +9
      There really is a place to justify natural necessities, there is also a technique for heating food. So that foreigners wonder not in vain.
    2. code54
      code54 24 June 2016 10: 32
      0
      And what! ))) Fried eggs will be so evenly distributed in a frying pan during overload !!! ))))) But how about brewing coffee at a height? is there worse water boiling?
      1. Amurets
        Amurets 24 June 2016 10: 59
        +2
        Quote: code54
        And what! ))) Fried eggs will be so evenly distributed in a frying pan during overload !!! ))))) But how about brewing coffee at a height? is there worse water boiling?

        You bring the pressure from the turbocharger to the coffee maker, and you can even boil water at 110 degrees Celsius. The higher the pressure in the coffee maker, the higher the boiling point of water.
        1. Gomel
          24 June 2016 15: 09
          +1
          Wow! Yes, you izvart my friend! Then it is possible to reduce the pressure and get rid of cooking altogether - put a palm of water on it and boil it from 36 degrees ...

          But in general it is strange that Western journalists were so surprised by a pair of metal brackets and a socket. The meaning of that kitchen is only in heating through the existing standard thermoses.
  3. Rurikovich
    Rurikovich 24 June 2016 09: 51
    +13
    There, in the West, other people, a different mentality, different values. And the attitude, therefore, to our things is different. As they marvel at our lives, so should we grin at what they write about us request If you take offense at the Western "thinkers" for every publication, you may not live to see retirement wink
    So, if theirs "analysts" consider the Su-34 to be a modification of the Su-27, then let them think so. It is not known who else will benefit from such delusions. winked
    You need to live your own life, your own concepts, and if you pay attention to the Western media, then only in the order of familiarization, analysis. And do not consider them capable of influencing our lives ...
    Personally, my opinion hi
    1. Gomel
      24 June 2016 10: 19
      0
      Unfortunately, they are able to influence our lives, at least by the fact that they form an opinion about us there, and we cannot live completely isolated from the whole world.

      yes, by the way, the VO engine does not allow you to run gifs
      And the picture at the end of the article is a gif from the original article by Eric - and the gif shows how this panel goes there, apparently Eric really likes it :)
      1. Rurikovich
        Rurikovich 24 June 2016 10: 27
        +1
        Quote: Gomel
        Unfortunately, they are able to influence our lives, at least by the fact that they form an opinion about us there, and we cannot live completely isolated from the whole world.

        They are able to influence us, if only we ourselves want it. wink If they tell you to jump off a cliff, do you jump? The question is not whether they affect us or not, the question is what we ourselves want to do
        To do what we want, or to do what they will tell us (in various ways - through the media, embassies, setting conditions, etc.)
        Morality - everything is in our hands ... And in the brain ... wink hi
        1. Gomel
          24 June 2016 14: 24
          0
          Well, in a straight line, yes, of course, but did the media influence the minds of ordinary people in Europe in the 30s of the last century? Influenced. And so virtually all of Europe took part a decade later in the campaign "against Bolshevism and the red threat"

          The influence on us can be stopped, but the indirect influence is almost impossible. You can ignore the dirt of the Western media, but when motivated by this dirt, the next fascist thugs start their "Drang nach Osten" this will be just the impact their Media on us.
          1. Rurikovich
            Rurikovich 24 June 2016 14: 39
            +1
            Quote: Gomel
            Well, in a straight line, yes, of course, but did the media influence the minds of ordinary people in Europe in the 30s of the last century? Influenced. And so virtually all of Europe took part a decade later in the campaign "against Bolshevism and the red threat"

            The influence on us can be stopped, but the indirect influence is almost impossible. You can ignore the filth of the Western media, but when motivated by this filth, the next fascist thugs start their "Drang nach Osten" this will be just the influence of their media on us.

            So, in order for individual individuals not to succumb to such influence, there are our laws, frameworks, the media, which must pursue such a policy within their state in order to mitigate the emergence of separate, too influenced from outside, personalities by the cohesion of the people. In a family, not without uro. Yes, we will always have a percentage of "comrades" with a flawed psyche, as there is a percentage of comrades who understand what's what. But it all depends on the majority. Only the degradation of the notion that the majority has the advantage has led to the fact that the world is ruled by perverts request
            With your brains you need to think, not read the foreign press wink
            In a nutshell, if I, you, our neighbors see that Vasya Pupkin is inadequate, then you need to explain to him where he is wrong and if it turns out that the idiocy virus has taken root, isn’t it easier to put it on rainbow-colored shorts and send to where he will be welcome? Because our kids will see enough of Vasya Pupkin’s exploits and will start playing their children's games, where the one who differs from them will be a model of behavior. Then the war will be lost. Everything is in our hands hi PS This is so, an example ... Although a real example is located to the south of us ... "UNDERGETT" do not remember?
  4. code54
    code54 24 June 2016 10: 26
    -1
    I personally do not see anything insulting the name (Frogfoot - "Frog's Foot") for the SU-25 !!! Or maybe I just don’t bother as an author! Yes, and before the articles of Eric-Alexs, what did they write so bad? Not even chtol on VO authors-specialists incompetent in any issues?
    Yes, and this article is far gone? If only what dirt to dig or invent! Tired of it!
  5. stas-xnumx
    stas-xnumx 24 June 2016 10: 39
    +3
    Here I am losh ... ra, what is called not studied materiel))) Indeed
    sewage device - dry closet
    reclining berth located between the seats
    pressurized cabin with an oxygen system that provides flights without oxygen masks up to a height of 10000
    cab air conditioning and heating system
    kitchen compartment (kitchenette), including a microwave and thermoses for storing rations and water
    the space behind the chairs, allowing you to straighten in full growth
    electric massage system built into the seats;
    projection system of instrument readings on the windshield, which allows monitoring the flight parameters when outside the seat
    THIS IS A FIGHTER !!!!
  6. practus
    practus 24 June 2016 10: 48
    +2
    Well, if their astronauts shit themselves, then such comments are not surprising.
  7. iouris
    iouris 24 June 2016 11: 45
    +1
    The Americans, who were well focused on the scientific organization of any work, noticed that Japanese pilots spend too much time transmitting important information.
    Linguistics here is reasonable, scientifically grounded: NATO - the name of the aircraft - is a code word that ensures the transmission of information under conditions of interference in accordance with the principle of information redundancy. This word is established by the normative document and allows you to uniquely determine the nature and type of air enemy. So, the word Frogfoot begins with the letter F - fighter, i.e. tactical fighter.
    The same considerations determine the choice of the Mayday phrase for sending the SOS signal.
    The domestic Air Force needs to take this practice into service: from the time of World War II, we use three words related to profanity to transmit large amounts of important information in air combat.
    The retelling of the old publication about the Su-34 cockpit has nothing to do with the information war. No one will argue with critical reviews of the MiG-29 as a generation 4 aircraft with generation 3- avionics (at the time the aircraft first appeared in the West, in Finland). By the way, why on the statically unstable Su-27, which cannot be operated at all with a complete failure of the ESDU, a side control handle is not installed? There is a version: because the pilot’s main organ is between the legs. And the side handle will be approved when this body is on the side.
    1. Gomel
      24 June 2016 14: 37
      +1
      Well, there is no claim to the NATO codification. There are comments to the fact that domestic (and not very smile) Russian-language media to the topic and not to the topic insert the NATO codification.

      Zy According to the practice of the domestic Air Force (RB and RK) and the VKS (RF), it can be said that the community united in the past and present in one language does not have such a distinct need for a strict classification of someone else’s and his equipment. For in our multinational troops, a single language is used (at all levels), unlike NATO, where a lower-level officer may not understand the radio message of a pilot of a different nationality, even in the heat of battle.
      We have the same phrase "a pair of rooks covered a box with moto leagues on a four"will be understood by the absolute majority.
      Actually, we have a clear encoding replaces the soldier's jargon.
  8. Red_Hamer
    Red_Hamer 24 June 2016 12: 49
    +2
    quoteIt was right for some newly-published tourist brochure for newlyweds or lovers, or, God forgive me, some LGBT people. And not a word about what the "Duckling" can do. Right, play better with the control panel. No need to scare readers.
    In short, for the average Western public, and its intellectual level, why be surprised? I recently watched an American film here, I don't remember the name. In short, if the guy came to the girl, or on the contrary, the scene in the home library (I immediately tensed when I saw the Americans reading, knowing their love for comics), - "Oh what a book! You read it, but I adore it, very informative" (goes description, in the brightest epithets of the contents of the folio, with quotes from it, and a long conversation about the author's style of this pearl "dressed" in a wonderful leather binding, embossed with gold), the crust folds back, and there s-ka, B () !!! Comics!
  9. vair
    vair 24 June 2016 13: 43
    0
    Quote: code54
    And what! ))) Fried eggs will be so evenly distributed in a frying pan during overload !!! ))))) But how about brewing coffee at a height? is there worse water boiling?

    I would say at a lower temperature. I don’t know, like at five, six thousand, in our mountains two and a half at about ninety, plus or minus three degrees.
  10. Alex_Tug
    Alex_Tug 24 June 2016 14: 23
    0
    I did not understand how the author will translate MiG-29UPG into Russian. Like MIG-29MOD or MIG-29PER?
    1. Gomel
      24 June 2016 14: 45
      0
      If you are talking about me, then in this case the example of journalist Artur Kislyachenko is indicative: MiG-29UPG
      As it is.
      http://militaryreview.ru/indiya-moderniziruet-svoi-istrebiteli-do-urovnya-mig-29
      upg.html

      In fact, in this case, India, as the pearl of the British Crown, uses English. By the way, Mig29UPG has other names: MiG-29MRCA и MiG-29М3And besides, the marketing name MiG-35 was also applied to it.


      well, and besides, foreign authors do not bother with an indication of an update or an abgrade, telling simply about Mig-29
    2. Gomel
      24 June 2016 15: 32
      0
      Interesting to the way: how do the Indians write about some of our equipment:

      In addition, it is a UAC / HAL IL-214 Multi-role Transport Aircraft (MTA), and a Indo-Russian fifth generation fighter jet program.
      Translation:
      However, India and Russia failed to advance in the implementation of a number of joint projects, including the construction of the Russian Aviation Complex. Ilyushin and the Indian company HAL multi-purpose transport aircraft UAC / HAL IL-214 (MTS), and a joint project to develop a fifth-generation FGFA fighter.

      Translation Ino-media