About Western wonder and linguistics as an element of the information war
It has been said many times, including at “VO”, that the modern army in the West very successfully uses PR technologies and marketing innovations in positioning its strength to the detriment of technological innovations. That is why it becomes possible the appearance of amazing or even strange articles in foreign media.
Business Insider Edition published material by Alex Lockie, who is an associate journalist News under the heading "Military Affairs and Defense" of this publication.
It is worth noting an interesting point: not a single Western publication in its non-specialized materials (such as directories or catalogs) never does without the classification of technology according to NATO standards (codes), glimpse or not at all the Russian / secular name or “nickname”.
At the same time, in every second media on the territory of the former USSR it is considered obligatory to double mention the name or type of military equipment of domestic production.
Moreover, if the text is a direct translation of a foreign media, then such an approach is generally justified (especially if the text is given with an editorial note or reference), but more often it is a blind and thoughtless worship of the West.
And also it is an imperceptible element of the information war, and playing not in our favor. After all, calling our “Grach” in the foreign style “Frog foot” (Frogfoot - “Frog foot”) is somewhat humiliating (offensive) for the legendary plane.
Of course, there are exceptions, for example, in the "VO" most of the authors of the original materials never abuse the codification of NATO. Well, and adequate commentators, too. Therefore, I apologize in advance for the unnecessary “Westernism” in this material: this is just a translation of a part of the text.
See the original here: “The Business Insider”: “The weirdest things in the cockpit of the Russian Su-34 aircraft”.
From the very first lines of the story about the Su-34 (The Business Insider: “The weirdest things in the cockpit of a Russian Su-34 aircraft”) Alex Lockie is trying to downplay the innovativeness and manufacturability of the aircraft, moreover by strictly PR methods:
"Russia's Su-34 Full-Sucker Fighter / bomber jet Su-27 model ...", i.e. Russian aircraft, fighter / bomber Su-34 - in many respects alteration of the older model Su-27.
According to the expert, this is an alteration, no more. But even in the English version of the article on Wikipedia on Su-34 it is indicated that the plane only shares most of its structure (design) with wings, tail and engine nacelles with similar ones in Su-27 / Su-30. Everything else is completely different, new. Well, let him, the sukhovtsy themselves wrote: the base model: Su-27. Where does the expert know the subtleties?
But further reporting is really strange. After reading the material, I just want to ask Alex: what did you write about? About the new model of "Ford" or "Chrysler"? What does the reader know?
The fact that the Su-34 - this is a very comfortable unit. It is convenient to climb into it, there is a toilet, a kitchen, and the pilots are sitting next to each other, like in a car, and there is so much space in the cockpit that the pilot can lie down. Honestly, if it were not for the photographic materials in the article, one would have thought that this was an advertising prospectus of some Peterbilt Freightliner or Kenworth.
Other authors are not far behind. Here, for example, Eric Limer from Popular Mechanics Most of all, the retractable panel hit the cockpit, while Eric uses the video provided by the TV channel Zvezda, frankly regretting that “the video does not give an idea of the really luxurious amenities in the bathroom / kitchen in the Su-34, from pilots so that they can lie down. ” Erik's material ends up enchantingly: “It was a lot of effort. And if I were one of them, I wouldn’t spend it.
“Obviously a lot of effort went into creating such an unforgettable cabin for two pilots who will have to spend considerable time in the air. And if I were one of them, I would spend it [time] playing with the control panel. ”
Straight in some sort of advertising travel brochure for the newlyweds or lovers, or, God forgive me, some LGBT people. And not a word about what “Duckling” can do. That's right, play better with the control panel. There is no need to scare readers.
Business Insider Edition published material by Alex Lockie, who is an associate journalist News under the heading "Military Affairs and Defense" of this publication.
It is worth noting an interesting point: not a single Western publication in its non-specialized materials (such as directories or catalogs) never does without the classification of technology according to NATO standards (codes), glimpse or not at all the Russian / secular name or “nickname”.
At the same time, in every second media on the territory of the former USSR it is considered obligatory to double mention the name or type of military equipment of domestic production.
Moreover, if the text is a direct translation of a foreign media, then such an approach is generally justified (especially if the text is given with an editorial note or reference), but more often it is a blind and thoughtless worship of the West.
And also it is an imperceptible element of the information war, and playing not in our favor. After all, calling our “Grach” in the foreign style “Frog foot” (Frogfoot - “Frog foot”) is somewhat humiliating (offensive) for the legendary plane.
Of course, there are exceptions, for example, in the "VO" most of the authors of the original materials never abuse the codification of NATO. Well, and adequate commentators, too. Therefore, I apologize in advance for the unnecessary “Westernism” in this material: this is just a translation of a part of the text.
See the original here: “The Business Insider”: “The weirdest things in the cockpit of the Russian Su-34 aircraft”.
From the very first lines of the story about the Su-34 (The Business Insider: “The weirdest things in the cockpit of a Russian Su-34 aircraft”) Alex Lockie is trying to downplay the innovativeness and manufacturability of the aircraft, moreover by strictly PR methods:
"Russia's Su-34 Full-Sucker Fighter / bomber jet Su-27 model ...", i.e. Russian aircraft, fighter / bomber Su-34 - in many respects alteration of the older model Su-27.
According to the expert, this is an alteration, no more. But even in the English version of the article on Wikipedia on Su-34 it is indicated that the plane only shares most of its structure (design) with wings, tail and engine nacelles with similar ones in Su-27 / Su-30. Everything else is completely different, new. Well, let him, the sukhovtsy themselves wrote: the base model: Su-27. Where does the expert know the subtleties?
But further reporting is really strange. After reading the material, I just want to ask Alex: what did you write about? About the new model of "Ford" or "Chrysler"? What does the reader know?
The fact that the Su-34 - this is a very comfortable unit. It is convenient to climb into it, there is a toilet, a kitchen, and the pilots are sitting next to each other, like in a car, and there is so much space in the cockpit that the pilot can lie down. Honestly, if it were not for the photographic materials in the article, one would have thought that this was an advertising prospectus of some Peterbilt Freightliner or Kenworth.
Other authors are not far behind. Here, for example, Eric Limer from Popular Mechanics Most of all, the retractable panel hit the cockpit, while Eric uses the video provided by the TV channel Zvezda, frankly regretting that “the video does not give an idea of the really luxurious amenities in the bathroom / kitchen in the Su-34, from pilots so that they can lie down. ” Erik's material ends up enchantingly: “It was a lot of effort. And if I were one of them, I wouldn’t spend it.
“Obviously a lot of effort went into creating such an unforgettable cabin for two pilots who will have to spend considerable time in the air. And if I were one of them, I would spend it [time] playing with the control panel. ”
Straight in some sort of advertising travel brochure for the newlyweds or lovers, or, God forgive me, some LGBT people. And not a word about what “Duckling” can do. That's right, play better with the control panel. There is no need to scare readers.
Information