Military Review

There is a war of words

Washington has long been obsessed with the idea of ​​its “success” in the information war. In the war of words and frames. Recently, however, something went wrong in the old propaganda machine. In the United States, huge amounts of money are being spent on media support, much more than Russia spends, but for some reason Moscow is winning. The reality is, according to Western experts, that Russia has more effective information tools. Maybe it's not about money, but the truth?

Colonel Sergei Storozhenko, the commander of the military unit in the village of Perevalnoe (Crimea), talks with media representatives in the city of Simferopol. 6 March 2014, the day when the Crimean Parliament voted to join Russia

"Voice of America" sounding the alarm: the Russians are winning the information war.

The annexation of the Crimea in 2014 year and the “follow-up support” of the activities of “armed separatists” in eastern Ukraine, journalist Jonas Bernstein writes, is supported by a “large Russian information campaign”. This campaign is addressed not only to the internal audience of Russia, but also to the public in neighboring countries, who read the Russian media and watch Russian TV channels. Many people in the countries of the former USSR speak and understand Russian.

Last week, on Thursday, a group of experts held a conference in Washington. Its goal was to evaluate Russia's actions in the information war. Perhaps the Russians have already won this battle? One of the experts, the author says, made it clear that this is the way it is.

The conference was titled “Assessing Russia's influence on its periphery: is Russia really winning the information war?” The event was organized by the Broadcasting Board of Governors, the US government agency involved in addressing US government support for major international media, including Voice of America and Radio Free Europe / Freedom.

Speakers spoke at the conference about the impact of media on the audience and about “behavioral results” using examples of information consumers from Estonia, Latvia, Lithuania and Moldova. In addition, they talked about the results of the Gallup World Poll 2014 poll, which collected data from 12 countries that were once republics of the Soviet Union.

According to a Gallup World Poll 2014 survey, the “vast majority” of people from these 12 countries that looked news about the situation in Ukraine and the Crimea during the 2014 conflict of the year, Russian media consider a more reliable source than Western media. Most of those surveyed in Russia, Kyrgyzstan, Kazakhstan, Tajikistan, Belarus, Armenia, and Uzbekistan consider the Russian media to be a “reliable” source of news about the situation in Ukraine and the Crimea. However, most of the majority of the countries of the former Soviet Union supported the annexation of Crimea to Russia. And, most interestingly, the respondents, who watched along with the Russian and Western media, were much more inclined to consider Crimea as part of Russia than those who watched only the Russian media.

Neli Esipova, director of the Gallup Global Migration Research Institute and regional director of The Gallup World Poll in Eastern Europe and the former Soviet Union, said at the conference that these respondents from the 12 countries of the former Soviet Union lived in urban areas and were better educated. “If the West wants to participate in shaping the opinions of people in this region, it must make some clear changes to its communication strategy,” Yesipova said. “And these changes should be made not only in the content, but in the intonations of presenting information ...” Moreover, she noted that this region is unique in that it retains strong ties with Russia, and in the Russian media they know how to address this audience. .

Esipova concluded: “The Russian media won in this round of the information war.”

Another article on the victory of Russian media over Western appeared on the resource. "Everything-PR".

The author of the material, Richard D. Pace, recalls that the task of the Everything-PR site is to study and analyze everything that concerns public relations. In a new article, Pace views and criticizes America’s “obsession with” the idea of ​​its own public relations success: Americans are supposedly ahead of the Russians in this matter. However, the reality is, the author notes, that Russia is much more effective in this matter and has a much more influence on the audience through the media than the United States.

Perhaps the Russians have more talent, the analyst admits. Or they give the world the truth. Or maybe US government officials simply do not know how to do their job. Who knows! One thing is clear: The Broadcasting Board of Directors, which oversees several American media, including Voice of America, is “completely incompetent” (as Richard D. Pace believes).

The Board of Governors himself recognizes that America is losing to Russia the “battle for public relations”.

But what is the reason for the loss?

Perhaps the cause of defeat is "stupid American politics"? In this case, it is not surprising that Russia is winning the "propaganda war."

According to media reports, the author points out, the total budget of the TV channel “RT” for 2016 was 19 billion rubles (approximately 200 million dollars). The Broadcasting Board of Directors predicts a budget of 2016 $ for the financial 751.500.000 year. According to the analyst, the Council can easily “flush the toilet” with this money. Indeed, despite the fact that America spends almost four times more on the media than Russia, the Kremlin has a much more effective influence on the opinion of the international community.

“And this, friends, is called democracy,” writes the American author. “Russia wins honestly and fairly, and American government officials must stop their endless complaints and stop comparing an effective PR machine with a terrorist organization.”

By the way, in addition to the TV channel "RT" and other channels broadcasting to foreign audiences, Russian politicians also participate in the information war. At the highest level, up to the Ministry of Foreign Affairs. No, they do not attack. But they are protected and they come out with revelations.

As an example of such revelations, we can cite the recent speech by the official representative of the Russian Foreign Ministry, Maria Zakharova, on the “Russia 24” TV channel. The speech was a response to absurd Western accusations against Moscow: they say the Russians “thwarted” the inter-Syrian negotiations in Geneva.

According to Zakharova, Russia has flawlessly fulfilled its obligations on the preparation of the inter-Syrian negotiations; blaming Moscow for disrupting the process is completely wrong.

"Our American colleagues are absolutely wrong, accusing us even of disrupting the Geneva talks ... - quotes Zakharov TASS. - Both the opposition and representatives of the official authorities with whom Russia worked were the first to arrive in Geneva. We have done our work flawlessly. ”

“Without preconditions, without blackmail, people came to engage in constructive work,” she explained.

But the other side applied “practically manual control”: “What we have seen from the side of another opposition group, the“ Er-Riad ”, does not need any comments. We saw with what colossal work the USA tried to drive them to Geneva, using practically manual control. But there were whims, there was an endless standing in a pose, and ended with what ended ”.

A spokeswoman for the Russian Foreign Ministry called the accusations against Russia in the breakdown of negotiations "the most outspoken lie and misinformation of a low order."

“Now they are trying to deceive us like children, they are trying to deceive the public that we have thwarted these negotiations. Those who believe that people generally don’t have any memory and understanding of what is happening are hoping for it, ”the channel cites her words. "RT".

* * *

Russia is not measuring its impact on the audience with money, as American broadcasting experts do. Moscow is betting on the "truth", which is not accidentally mentioned by the American analyst, whose opinion was considered above. The incorrect “intonations” of American propagandists unmistakably catch the majority of the public, especially its part that lives in the former Soviet republics.

Trying to fool the brains of the world community, the American and Western media in general, as well as politicians, convince the “audience” that Russians are to blame for the problem of Syrian refugees, that Russians are bombing civilian homes and not terrorist positions. However, not only the Ministry of Foreign Affairs, but also the Ministry of Defense, which daily reports to the public on the progress of the Syrian operation, is on guard over the truth and interests of Russia.

In their lies, the Western media have already reached the point when the internal audience turns away from them. How can they influence the post-Soviet space!

Observed and commented on Oleg Chuvakin
- especially for
Dear reader, to leave comments on the publication, you must to register.

I have an account? Sign in

  1. Pereira
    Pereira 12 February 2016 06: 42
    The US media loss is not surprising.
    The situation has fundamentally changed, namely, people have changed, we are with you.
    Immunity developed before liberal propaganda. And for immunity we paid dearly. But nevertheless, the payment did not go into the sand, and society moved to a new stage of development. And whoever left the mind in the 90's pokes his genitals on the cobblestones.
    How this happened, the Americans themselves will never understand, and we will not tell them.
    1. Dembel77
      Dembel77 12 February 2016 07: 35
      And Russia should be winning. Because the whole world looks at her with hope. Because for us all honest people of the whole planet, and they are the majority! And if all these people, whom our country has given with its revival the hope that they will also be able to become free from international financial diktat, believe in Russia's actions in international politics - as serious and irrevocable, then their support will become the final verdict of our sworn " friends "! All together - we are power! The main thing is not to let yourself be slandered! Our cause is just! The enemy will be defeated! Victory will be ours!
      1. The comment was deleted.
  2. VNP1958PVN
    VNP1958PVN 12 February 2016 06: 43
    A lot of money is spent in the USA to support the media, much more than Russia spends, but for some reason Moscow wins
    Let them try not to lie. Should help!
    1. McLuha-MacLeod
      McLuha-MacLeod 12 February 2016 07: 30
      Will not help. Their lifestyle is all made up of lies
  3. D-Master
    D-Master 12 February 2016 06: 44
    Lies as it is not embellish all stinks one, and in the case of the United States stinks carrion. And you can’t hide the cadaverous smell - just do not fill yourself with perfumes and rubbing.
  4. rotmistr60
    rotmistr60 12 February 2016 06: 58
    Or they give the world the truth

    This is the essence of the possible gain in the information war. As if the Western media did not try to sophisticatedly lie, and recently they have just been brazenly lying, though sooner or later they will find their way. And it becomes clear to the reader (viewer) who has been hanging noodles on his ears all this time.
    CARLSON 12 February 2016 07: 12
    It is always better to create your own opinion based on information received from various sources than to accept an opinion imposed on you by someone, and at the expense of a huge heap of informational guano that has been poured into your ears. How our media outlets so far differ favorably from Western ones, you can draw conclusions yourself based on the information received, and not be stupid, controlled by a "zombie", for whom everything has already been decided, even his own opinion
  6. IrOqUoIs
    IrOqUoIs 12 February 2016 07: 27
    We already know that the American dream and democracy is a carrot that hangs in front of the country and for which it runs without the power to grab.
    Therefore, We talk about it openly and honestly.
    And we add that the United States has no friends, but only servants.
  7. dummy
    dummy 12 February 2016 07: 39
    America defeated the USSR in conditions when it was difficult to get information and any lie could be presented by revelation. Now there is a lot of information, people in such abundance have learned to sort it. And Russia just needs to convey the truth to people. And the US lives on old habits, not realizing that manuals are becoming obsolete.
    1. Fat
      Fat 12 February 2016 09: 25
      Quote: Dummy
      America defeated the USSR in conditions when it was difficult to get information and any lie could be presented by revelation. Now there is a lot of information, people in such abundance have learned to sort it. And Russia just needs to convey the truth to people.

      You very accurately noticed. A sufficient amount and openness of information serves the interests of Russia. Lying has become immeasurably harder. A small mess and the whole "house of cards" of the most skillful lie falls. There are "reinforced concrete" facts to stand against which is an unrealistic task.
  8. parusnik
    parusnik 12 February 2016 07: 41
    A lot of money is being spent in the USA to support the media, much more than Russia spends, but for some reason Moscow wins.
    “Tell me, American, what is the strength?” Is it in the money? So the brother says that in the money ... You have a lot of money. And what? I think that power is in the truth. Whoever is true is stronger
    1. Lator kron
      Lator kron 12 February 2016 08: 09
      Prophetic Words.
  9. tehnokrat
    tehnokrat 12 February 2016 07: 54
    "... Many people in the countries of the former USSR speak and understand Russian"
    We still think in Russian! But this is not given to you!
    "And I won't tell you anything else. And you yourself, damned ones, will never guess."
  10. Geser
    Geser 12 February 2016 08: 18
    It has long been known that a "hot" war with hostilities begins with an information war. Before bombing and shelling the enemy, he must be exposed to the whole world as a fiend of evil, which is a threat to all. An undeclared war has been waged against Russia for a long time, in which information weapons are the main ones. The main principle in this war - who was the first to provide information, did it faster than your opponent, he controls world opinion. One of the reasons for the collapse of the USSR is that the Soviet leadership was never able to properly understand and appreciate the strength and quality of American propaganda. It failed to organize proper opposition to it, except for the launch of jammers and bans. We have learned the lessons that the West taught and managed to organize opposition to Western broadcasting. Truth is our main trump card in this struggle. The most important thing now is not to give mercy to the enemy and finish him off to the end. No "reboots" and other similar crap - to fight until the enemy surrenders.
    1. 97110
      97110 12 February 2016 20: 14
      Quote: Geser
      We learned the lessons

      Quote: Geser
      Our trump card

      Quote: Geser
      The most important thing now is not to give mercy

      Did you learn to write combat papers in the SA? Normally so, in the Red Army way. Where will we include 100 people from the Russian Forbes list? In "we", or in "no mercy"? The class enemy is insidious, and imperialism has a bestial look - don't you remember?
      1. Geser
        Geser 15 February 2016 12: 18
        Thanks for the compliment. And as for the rest, all those who are on the Forbes list will not go anywhere, they will have to return everything they acquired by back-breaking labor to Russia, because the West, which really needs money to solve its problems, will begin to take this capital away from them. As for the treachery of imperialism, we had the opportunity to assess its true appearance in the 90s, when foreign advisers and all kinds of consultants ruled our country as they wanted, and our government only supported them. We have all seen this, fully experienced all the "charms" of capitalism on our own skin. And the main lesson that the West has taught us is the following - to be respected, respect your country and your national interests, protect them.
  11. Masya masya
    Masya masya 12 February 2016 08: 32
    You won’t strangle our truth, you won’t kill ...
  12. morpogr
    morpogr 12 February 2016 09: 03
    After so many lies, lies and insinuations of faith, the Western media will not be for a very long time.
  13. APS
    APS 12 February 2016 09: 17
    Roughly presenting information, the West does not conduct a dialogue on equal terms, without evidence, with pathos, they say we have them, but they are very secret, completely disrespecting their audience. While our media and politicians are trying to explain on the fingers what is happening. Well, I won't even talk about our "Kiselevschina" laughing
  14. Valery 1966
    Valery 1966 12 February 2016 09: 42
    It is not possible to deceive all of humanity all the time. Everyone understands everything, but to be afraid of the United States. They intimidated everyone except Russia, Iran, and North Korea. Even China has recently tightened its tail. And who else on earth dares so argue with the United States as Russia?
  15. thinker
    thinker 12 February 2016 11: 29
    An example of such revelations is the recent statement by the official representative of the Russian Foreign Ministry, Maria Zakharova

    love good
  16. iouris
    iouris 12 February 2016 11: 33
    Ideas win, not words.
  17. triglav
    triglav 12 February 2016 11: 36
    Betting on the truth is right. But our media needs to be more active. How. for example, RT.
  18. askort154
    askort154 12 February 2016 12: 54
    Yes, "Russian to day" made a stir in the West. The British - "free-love", raised a howl, up to
    closing the channel. And Obamka could not stand it, complaining about the powerful "propaganda" of the channel.
    domestic media do not shine with professionalism and often even harm. Just one example. For more than a month now they’ve been spinning the same cassette bombing video from the Tu-22. Moreover, the video is clearly not shot
    in Syria, and during exercises. But it gives a clear reason for accusing our VKS of inaccuracy of defeat
    goals and "civilian casualties". In the "Chechen company" our media only did harm. I believe that
    at the moment, the Ministry of Defense should be monitored and pointed out to the "punctures" of our media in covering the materials of military operations.
    1. 97110
      97110 12 February 2016 20: 16
      Quote: askort154
      Here are just our
      domestic media do not shine with professionalism and often even harm.

      Professionals are thrown to the outside front. On the inside there were lovers.
  19. Pvi1206
    Pvi1206 12 February 2016 14: 44
    Russia is making visible strides in the information war. But talking about victory is still premature. In the war, incl. informational, the one who advances more often wins. Russia, however, is mainly defending itself. Although he does it at times masterly. What is still lacking is anticipatory action. It is necessary to carry out preliminary information processing before making a political decision.
  20. Gardener91
    Gardener91 12 February 2016 18: 12
    For some reason, in Ukraine, Moscow is losing the United States Radio Liberty by a large margin. But this is the near front.
    1. dvina71
      dvina71 13 February 2016 03: 29
      Quote: Gardener91
      For some reason, in Ukraine, Moscow loses the United States

      Because Ukraine is not the front. This is an infectious diseases hospital; lectures cannot be cured. Perhaps healing fasting will help, but surgery will be needed sooner. Fortunately, healthy red blood cells have gathered in a water area, compact.
  21. Balagan
    Balagan 13 February 2016 05: 50
    Russia, however, is mainly defending itself.

    Really. Ours often defend themselves and reportage in the "it's not true" or "the fool itself" regime. Offensive reporting is scarce. Misinformation is being played against us at full speed. Sometimes it is possible to troll the West with ambiguous information - let them also take the rap.