Russian TV channels stopped showing Coca-Cola ads
The management of the American company Coca-Cola decided to withdraw advertising from 4 Russian TV channels, explaining this step with economic considerations, reports Rosbalt with reference to the newspaper Kommersant. However, according to sources of the publication, it is possible that this is due to sanctions against Russia.
Since the beginning of August, advertising for Coca-Cola products has ceased to show the channels Domashny, REN TV, Channel Five and Zvezda. It is worth noting that the first three of them are related to the “Russia” bank, which fell under sanctions from the United States, and the fourth is owned by the Russian Ministry of Defense.
“These four channels are least suitable for the target audience for Coca-Cola brands, so the advertiser decided to reallocate budgets,” said MediaVest advertising agency representative Yury Borisovsky.
At the end of July, it was reported that Coca-Cola's operating profit for the first half of 2014 decreased by 2%, amounting to 5.5 billion dollars. This was affected, among other things, by the restructuring of the juice business in Russia, which caused losses in 25 million dollars.
It should be noted that the Communist Party faction is going to submit to the State Duma a draft law on the introduction of an excise tax on sugar-containing soft drinks. Reports about it RBC with reference to the newspaper "News". This will affect Coca-Cola products.
According to Solovyov, “sweet soda, Coca-Cola in particular, is the main, if not the main cause of obesity and related diseases - cancer, heart attack, and others,” therefore, the price increase will make such drinks less attractive to consumers.
Since the beginning of August, advertising for Coca-Cola products has ceased to show the channels Domashny, REN TV, Channel Five and Zvezda. It is worth noting that the first three of them are related to the “Russia” bank, which fell under sanctions from the United States, and the fourth is owned by the Russian Ministry of Defense.
“These four channels are least suitable for the target audience for Coca-Cola brands, so the advertiser decided to reallocate budgets,” said MediaVest advertising agency representative Yury Borisovsky.
At the end of July, it was reported that Coca-Cola's operating profit for the first half of 2014 decreased by 2%, amounting to 5.5 billion dollars. This was affected, among other things, by the restructuring of the juice business in Russia, which caused losses in 25 million dollars.
It should be noted that the Communist Party faction is going to submit to the State Duma a draft law on the introduction of an excise tax on sugar-containing soft drinks. Reports about it RBC with reference to the newspaper "News". This will affect Coca-Cola products.
According to Solovyov, “sweet soda, Coca-Cola in particular, is the main, if not the main cause of obesity and related diseases - cancer, heart attack, and others,” therefore, the price increase will make such drinks less attractive to consumers.
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