Kalashnikov weapons will be refined in Russia
The Kalashnikov management intends to refine the finished products for sale in the country. Kozern pays special attention to export policy issues, said the head of Rostec, Sergey Chemezov, in an interview with Bloomberg.
It is no secret that quite often the refinement of the supplied models was made directly by the customer. As a result of deep processing of an export-oriented product, its value, for example, in the USA could increase by 3-4 times relative to the cost of a product produced at an enterprise in Russia.
The development of export programs is one of the priorities of the new leadership of the concern. Increased attention will be paid, in particular, to questions of marketing and the system of sales and distribution, said the head of Rostec, Sergey Chemezov.
"Kalashnikov" gradually increases exports of civilian weaponsespecially in the USA. In 2013, about 90% of the total sporting and hunting weapons exported by Kalashnikov were delivered to the USA. The Saiga carbines, for example, are in particular demand from the American police.
In January, 2014 of the year during the Shot Show 2014 exhibition, the Concern entered into an agreement with the Russian Weapon Company (RWC) on the supply of Izhevsk gunsmith products to the USA and Canada, according to which up to 200 thousand products will be exported to these countries annually. This will allow pursuing a consistent policy in the field of sales of sporting and hunting weapons in North America, increasing the concern’s share in the largest civilian arms market in the world.
Rostec implements a model of public-private partnership on Kalashnikov, an effective mechanism for reforming domestic industrial enterprises. In addition to investments, it is important to attract market competencies of investors, coupled with their responsible attitude to the assets they receive, notes Rostec head Sergey Chemezov.
The main goal of investors is to increase the capitalization and profitability of the enterprise. The key is to increase sales, including exports, to strengthen our presence in traditional markets and to enter new ones as part of the overall strategy for the development of the Russian arms industry. Within two years, the concern is scheduled to break-even.
Bokarev and Krivoruchko already have experience in creating financially successful enterprises in the field of high-tech engineering and are ready to apply these competencies in the development of the concern.
In accordance with the development strategy of the small arms industry for the period up to 2020 of the year, developed by Rostec together with the Ministry of Industry and Trade, Kalashnikov will provide for the full life cycle of the product - from design to disposal. He will also conduct research and development work on the creation of advanced weapons systems and systems. To implement the strategy of the concern at the first stage, 3,6 billion rubles will be required, 2,5 billion rubles from this amount will be attracted by private investors.
Of great importance is not only the amount of attracted investments, but also the market competencies of investors, as well as their high interest in developing the asset.
The merger of enterprises under the Kalashnikov brand will allow the Russian rifle industry to be brought to a new level of development, to create new promising rifle complexes, and will help increase the competitiveness of enterprises on the world market. Also, the consolidation of efforts will help reduce the cost of management and other management work, optimize the cost of logistics and transport, manufacturing tools, equipment and tooling. The concern will have a unified marketing strategy, and a management company will be created to develop and promote the Kalashnikov brand.
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