Implementation of propaganda under the Barbarossa plan

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Implementation of propaganda under the Barbarossa plan


Warning! This article is for informational and educational purposes only. It is based on historical facts confirmed by sources and does not contain propaganda, justification or approval of the ideology, policies, actions or symbols of the Third Reich.



Before the attack on the Soviet Union, the Supreme Command of the Wehrmacht issued a directive "On the use of propaganda according to the Barbarossa plan." This document gave basic directives on how to conduct propaganda on the territory of the USSR. The directive described what rhetoric should be used, what words are preferable and which should be avoided, the technical means of distributing materials and other important aspects of work in this direction.
Below is the text of the directive “On the use of propaganda according to the Barbarossa plan”, translated into Russian. Archive code of the original directive: RF Civil Code. F. R-7021. Op. 148. D. 208. L. 26-30, 21-25.








The occupation of the Soviet Union was conventionally divided into two stages. The first stage included the occupation of the territory by the military, during which time propaganda was to be carried out by the Wehrmacht propaganda organs (the frontline occupation zone was 500-800 km from the frontline). The second stage involved the transfer of the territory to the control of the civil administration, which was subordinated to the Eastern Ministry (headed by Alfred Rosenberg).

The propaganda companies had to, first of all, provide the original, raw material. After processing, it was presented to the viewer or reader. The Propaganda Ministry needed the material to make propaganda half-truths out of it. Goebbels did not have the right to give direct instructions to the propaganda companies, since they reported directly to the OKW Propaganda Department. Sometimes he made a request to film specific materials.


Joseph Goebbels holds a meeting in his ministry building of the commanders of the propaganda companies who have arrived in Berlin for additional training (far right (in profile) Hasso von Wedel). National Archives File 183-B00548.

There was a scheme of interaction between the Wehrmacht propaganda companies and the Propaganda Ministry. Printed materials were the main means of propaganda. The bulk of printed materials intended for the Red Army soldiers and the population of the occupied territories came from the Propaganda Ministry. Leaflets and posters could also be compiled directly in the propaganda companies. In this case, they were sent to Berlin for approval (and publication). On the back of the photograph, there was an accompanying label describing what was captured in the picture.

After that, the photo went to the Ministry of Propaganda, where the ministry's experts checked the photo for compliance with current propaganda tasks and political security. If the photo passed the check, a stamp was placed on the back, and the photo was sent to the photo news bureau.


The photo on the left is a propaganda company photo, and the photo on the right is the accompanying label on the back. The description reads: "Soldier's grave at Krone (Walcz, Poland). One of the first casualties during the German advance into Poland. The soldier's grave on the roadside belongs to a sapper who gave his life for the Fuhrer and his people on September 2."


A photo of a propaganda company. The caption reads: "These are the kind of criminals the Soviets use in combat against German soldiers." On the right is also an accompanying label on the back of the photo. There are two dates: the date of the photo and the date of release to the press. And, as usual, the accompanying propaganda text. The man depicted is very poor and dressed in rags, which may arouse pity in the public. To prevent this, the man is called a criminal.

There were different variations of the accompanying labels. The label always indicated the stamp "For official use only" (Nur für den Dienstgebrauch; Für den Dienstgebrauch) or "For use by the press" (Für den Pressegebrauch).


Examples of labels. On the left is a label for a photo marked "for official use only", on the right is "for press use only".

For the independent printing of materials approved by the Ministry of Propaganda, army headquarters had their own printing houses, in addition, printing houses of occupied cities were used for this purpose. In divisions and corps, independent publication of printed propaganda materials was prohibited. Only their projects could be compiled there for subsequent approval by the Ministry of Propaganda.


Soldiers of the propaganda company prepare information material, March 1940. Bundesarchiv Bild 146-2007-0194.

All printed materials approved by the German Ministry of Propaganda (leaflets, brochures) passed through communication hubs (Warsaw and some cities in the occupied territories, such as Kursk and Orel, where they were further distributed), after which they were sent to the occupied territories. All printed literature was sent together with invoices, which contained instructions on the place and time of distribution of each batch of printed materials, and for understanding there was also a short translation of the leaflets into German.


Examples of German leaflets for Red Army soldiers.

The Ministry of Propaganda had a special Eastern Department with the structural subdivision “Vineta” in charge of preparing and publishing printed materials directly for the frontline zone and occupied territories.

At first, this department consisted mainly of people who had left the Russian Empire during the pre-revolutionary emigration. But later they had to be replaced due to their lack of understanding of the political moods of the Soviet people. "Vineta" consisted of several national sections: Ukrainian, Estonian, Latvian, Belarusian and Russian. The Russian section was the largest, with about 800 people. The section was headed by A. P. Albov, an old emigrant, a Knight of St. George. The entire organization was headed by Ph.D. Hans Humpt. Combining this information with the information from the previous article ("The Structure of Frontline Propaganda in Nazi Germany"), it becomes possible to create a general scheme.


Scheme of front-line propaganda of Nazi Germany in the war against the USSR.

The downside of the fascist frontline propaganda system was that leaflet projects compiled in German divisions and corps took a long time to be approved. During this time, propaganda literature sometimes ceased to be relevant. The system worked well during periods of continuous advances by the German army or holding positions, but during retreats, such technology was ineffective due to the outdated information in the leaflets.

The propaganda discourse directed at the Red Army troops included the use of loudspeakers, banners, leaflets dropped from the air, and propaganda shells (all of these methods will be covered in detail in subsequent articles).

The following propaganda companies worked directly on the Eastern Front: the 501st (part of the 16th Army), the 612th (9th Army), the 621st (18th Army), the 637th (6th and 8th Armies), the 649th (11th Army), the 666th (17th Army), the 670th (2nd Army), the 689th (4th Army), the 691st (1st tank Army), 693rd (2nd Tank Army), 694th (4th Tank Army), 695th (11th Army), 697th (3rd Tank Army) and 698th (2nd Army).


The composition of the propaganda company using the 670th company as an example. Original: Bundesarchiv Bild 101I-062-2110-06.

By the beginning of the war with the USSR, the total number of propaganda companies reached 2250 people. Three such companies were part of Army Group North and were engaged in conducting propaganda aimed at the defenders of Leningrad and the population of the temporarily occupied areas of the Leningrad region.

It is also necessary to pay attention to the work of the Wehrmacht's frontline intelligence. As mentioned in the previous article, each propaganda company commander had to work closely with the Ic departments.

This refers to the exchange of information. The German Ic service, in addition to its main intelligence functions, also had materials from interrogations of prisoners of war and defectors and Soviet propaganda leaflets. The creation of their own propaganda materials and the operations for their distribution were not the direct task of the Ic departments, but they nevertheless tried to engage in this activity as much as possible, without relying solely on the propaganda companies. Propaganda materials could be prepared by officers of the Ic services.


German intelligence work on radio interception

Already from the very beginning of the war it was realized that due to the absolute centralization of propaganda in the hands of the OKW, there was no possibility of a prompt response to the rapidly changing situation at the front. To avoid this, the Ic departments received permission to conduct propaganda independently, which, however, had to be carried out in accordance with the general course of the OKW and the Propaganda Ministry.

The Ic departments are responsible for the recommendations for propaganda operations against fortified areas. They were prepared by Hauptmann Fital (Hauptmann is a military rank of a junior officer, equivalent to the rank of captain).

Below is an archived document of recommendations for propaganda operations against fortified areas, translated into Russian. NARA Archive. T314. R1368. fr. 000635–000636.






It follows from this proposal that the propaganda impact on fortified areas took place in three stages. The goal of the first stage was to intimidate the Red Army soldiers (the defenders of the pillboxes). For this purpose, the leaflets demonstrated the statistics of the Wehrmacht's victories and its newest, supposedly invincible equipment. For the second stage, leaflets were issued demonstrating the destruction, destroyed pillboxes and broken Soviet equipment, with stories about the terrible death of the garrisons.

Thus, the task was first to instill fear of the “invincible” German army, and then to undermine the faith of the Red Army soldiers in the reliability of their fortifications.

These two stages were only preparation for the third, main stage. During it, Soviet soldiers were bombarded with leaflets, which told them of their imminent death and offered to surrender as the only way to survive. This technique was refined during the propaganda plan Ic "Kyiv".


A German leaflet to Red Army soldiers showing the contrast between the destruction and the happy faces of those who decided to go over to the Germans

Hauptmann Fitel, based on the facts of the stubborn resistance of the border fortified areas, expected that propaganda alone would not lead to the collapse of the enemy defense, but he saw the benefit of the operation in the fact that it "will help to paralyze resistance here and there and thus save German blood."

The next article will provide a detailed description of campaign leaflets, their classifications and purposes with illustrative photo examples.
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  1. 10+
    11 September 2025 04: 29
    " - Germany's enemy is not the peoples of the Soviet Union, but exclusively the Jewish-Bolshevik Soviet government with all its subordinate employees and the Communist Party...", "Referring to this fact, it is necessary to emphasize that the German armed forces did not come to the country as an enemy, that, on the contrary, they are striving to free the people from Soviet tyranny", "Propaganda should generally contribute to the disintegration of the Soviet Union into separate states. But at the first stage it should not be conducted along this line" -.
    Wow, what familiar motives. After all, this is our propaganda from the end of the 80s (the second stage of perestroika) to the present time. Only the thesis about the Jews was completely crossed out.
    1. +4
      11 September 2025 04: 54
      Quote: Belisarius
      Wow, what familiar motives!

      Only the time of application has changed, but otherwise, the meaning is the same!
    2. -2
      11 September 2025 05: 45
      Quote: Belisarius
      " - Germany's enemy is not the peoples of the Soviet Union, but exclusively the Jewish-Bolshevik Soviet government with all its subordinate employees and the Communist Party...", "Referring to this fact, it is necessary to emphasize that the German armed forces did not come to the country as an enemy, that, on the contrary, they are striving to free the people from Soviet tyranny", "Propaganda should generally contribute to the disintegration of the Soviet Union into separate states. But at the first stage it should not be conducted along this line" -.
      Wow, what familiar motives. After all, this is our propaganda from the end of the 80s (the second stage of perestroika) to the present time. Only the thesis about the Jews was completely crossed out.

      I don't know where you got the thesis about our propaganda of the 80s. But I know for sure that the EU is going the same route as the Third Reich! By the way, both the allies and the "fellow travelers" are the same! How right G. K. Zhukov was! "We liberated them, but they will never forgive us for this!"
    3. -1
      11 September 2025 08: 23
      Wow, what familiar motives.

      Bah. So this is propaganda of any country since the beginning of the 20th century. Replace the Bolsheviks with capitalists and you will get motives of propaganda of the USSR of the 30s. Nothing new and special, everyone plays this game and with such words. That's what propaganda is for.
  2. 10+
    11 September 2025 06: 26
    The importance of propaganda cannot be underestimated and Hitler understood this.
    The people do not consist of people who are always capable of sound judgment. The mass of the people consists of people who often waver, children of nature, easily inclined to doubt, to go from one extreme to another, etc.
    The soul of the people is distinguished in many respects by feminine features. The arguments of sober reason act on it less than the arguments of feeling.
    But in the USSR, German propaganda was countered powerful counter-propaganda..The Union possessed the entire arsenal of methods of ideological struggle. In 1942, the most powerful radio tower in Europe was built in Kuibyshev, capable of transmitting the Soviet signal not only to the occupied territories, but also to neighboring countries. Levitan's voice alone with the words "Attention, Moscow speaking!" "Our cause is just. The enemy will be defeated. Victory will be ours!" was worth something. There was even a tale that Hitler would be the first to hang Levitan if he entered Moscow. The German command closely followed Soviet propaganda and saw that it was perfectly differentiated: "it speaks in popular, soldierly and specifically local expressions, appeals to primordial human feelings, such as fear of death, fear of battle and danger, longing for wife and child, jealousy, longing for the homeland. All this is countered by going over to the side of the Red Army...". They managed to set up counter-propaganda then.
    1. 10+
      11 September 2025 08: 04
      Quote: Unknown
      Just the voice of Levitan with the words "Attention, Moscow speaking!" "Our cause is just. The enemy will be defeated. Victory will be ours!" was worth something.

      At that time, Levitan's voice was a voice of indisputable authority for everyone. And now, instead of Levitan, there are many faces (Soloviev, Margarita Simonyan...) on endless talk shows with screaming guests.
      During the Great Patriotic War there was a simple and clear slogan: We will reach Berlin! Soviet people did it. And now what is the slogan to replace it? Where will we reach? Can anyone tell? To peace agreements?
      1. +2
        11 September 2025 08: 30
        Then Levitan's voice was

        One. And in the age of information technology and smartphones with TikTok, these voices have become a great many. And the problem here is not that there are many speakers and they have no authority. But that we listen to/watch all this, especially when they bicker among themselves. The option that another radio host would tell Levitan "Don't talk nonsense" was completely absent.
        1. -1
          11 September 2025 08: 33
          Quote: a.shlidt
          the problem is not that there are many speakers and they have no authority. The problem is that we listen/watch all this, especially when they are fighting with each other

          Well, I would say that all this is very much an acquired taste.
          1. +2
            11 September 2025 08: 45
            They are given a huge amount of airtime. Either there are a lot of coprophiles (their main audience). Or we don't understand a damn thing)))
            1. +1
              11 September 2025 08: 49
              Quote: a.shlidt
              They are given a huge amount of airtime.

              Well, as chewing gum for the plebs - a completely suitable product...

              Quote: a.shlidt
              Or there are a lot of coprophiles (their main audience)

              Yes, once, lying in the hospital, I got with such an amateur. To listen to Solovyov on a radio receiver that I brought with me. Since then, I have a severe allergy to Solovyov laughing

              Quote: a.shlidt
              either we don't understand a damn thing

              Of course. But IMHO the attitude towards the Solovyovs-Simonians is not the right criterion for deciding who understands and who does not.
      2. +1
        13 February 2026 09: 27
        Quote: Stas157
        During the Great Patriotic War, there was a simple and clear slogan: We'll reach Berlin! The Soviet people did it. But what's the slogan now? Where will we reach it? Can anyone say? To peace agreements?

        Life is easier for many people now than it was back then, and I don't think people would welcome the rationing system again. And as for the desire to get somewhere: just remember the negative response to the partial mobilization and the number of volunteers joining the army compared to the entire Russian population.
    2. 0
      23 December 2025 18: 23
      And did they drop radio receivers from balloons?
      With the start of the war, all receivers were confiscated from citizens.
  3. +1
    11 September 2025 09: 13
    Cynically speaking, propaganda is an integral part of military operations. Much of it is relevant even now, for example, the ban on using unverified rumors in propaganda, but only official information.
    The naivety of the Germans in the use of radio propaganda is astonishing. It never occurred to them that with the start of the war all radio receivers would be taken away from the population and it would be impossible to listen to the radio.
  4. +1
    11 September 2025 11: 30
    Will this be published later? By which publishing house? Or is this just a copy of an already published book?
  5. 0
    11 September 2025 12: 46
    Yes. The theses are familiar.
    We didn't even change individual words.
    Replace the "Jewish Commissioner" with a "Euro-Commissioner" and update the situation...
    then, however, they refused the "European Commissioner", after all, we export raw materials to them in large quantities...
    1. 0
      11 September 2025 12: 59
      Quote: Max1995
      We export raw materials to them in bulk...

      Stop it already. Spit out the crap. Yes
  6. +1
    11 September 2025 19: 03
    ,,,very interesting, first time I heard about such companies. Thanks to the author Yes
  7. 0
    12 September 2025 15: 52
    There is a spelling error in the title of the article. Please correct it.