Military Review

On the issue of social military advertising (Survey)

90

Poll: Do you need advertising of the sun on state TV?

Yes, you definitely need it - 665 (88.43%)
88.43%
No, it is not necessary - 63 (8.38%)
8.38%
Hard to say - 24 (3.19%)
3.19%
It is no secret that in the United States there is a whole industry engaged in the propaganda of the American army. This is a series of computer games America's Army, and a wide variety of films (such as Act of Valor). In addition, various commercials are constantly being released, emphasizing the prestige of service in the US military. And what about Russia? Why work on advertising and propaganda of the army of Russia, based mainly on the work of enthusiasts. Why did the state withdraw from the solution of this important task? The fact that the head of state V, V, Putin set the task of mass rearmament is, of course, good, but, for some reason, the propaganda of military service (social military advertising) has been almost lost. There is no secret for anyone that in any war the main factor is not weaponry (although it plays an important role), but the human factor.


In the USSR, propaganda and advertising of the Armed Forces were not assigned the last role. Of course, someone will say that there is a TV channel Star, I think this is not enough. Now the screens are filled with all programs like “House-2” and soulless vulgar and without any taste television series that do not reflect the mentality of the peoples of Russia. It is gratifying, of course, that old traditions from the past are being revived. The army is the most important institution of any state and not just an institution, but a state-forming institution. In my opinion, it is time for the state and the head of state to pay close attention to this. Under the Ministry of Defense, a separate department should be created to prepare the production of special videos, transmission cycles and production of documentaries by the service of arms for a wide range of shows on state channels. In the end, state channels are financed from the budget, which means from the pocket of taxpayers. Broad propaganda and agitation, advertising of the Armed Forces, comprehensive coverage of the life and social life of soldiers and officers will serve to raise the authority, significance and prestige of service in the Armed Forces.











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  1. svp67
    svp67 April 14 2013 08: 18
    45
    The question is not idle. But the best advertising or anti-advertising of the sun is made by those soldiers who, having served, return home ...
    1. self-propelled
      self-propelled April 14 2013 08: 26
      +6
      "...But the best advertising or anti-advertising of the sun is made by those soldiers who, after serving, return home..."
      + absolutely agree with you!
      1. Sirocco
        Sirocco April 14 2013 13: 12
        +4
        Let's remember to start the program that was more than 20 years ago. Serving the Soviet Union, one of the first MO broadcasts of that time can be said. Well, now it’s also quite similar programs on different channels, And it pleases.
        1. leon-iv
          leon-iv April 15 2013 10: 09
          0
          Serving the Soviet Union

          people called her Visiting Fairy Tales
          1. dmitreach
            dmitreach April 17 2013 15: 10
            +1
            I will quote and subscribe to each letter!
            At work, I had occasion to communicate with the highest ranks of our country. The work, you know, was like that.

            As for the filming, somehow there was an idea to normally remove the helicopter link. The authorities said - well, they’ll fly right now - take off. We say - it’s so bad to take it off, the light is back, the cloud will turn out black threshing floor on a gray background. It is necessary that they come from the opposite side, there is just an excellent clearance in the clouds, mountains in the background, evening light. Guess what the answer was :)

            Rolling out a tank for filming against the backdrop of a collapsed barn, some rusty fittings and sagging thorns is the norm. The tank is all so painted repainted, and the background. But the bosses are pretty - here. take off.

            Putting someone with a red face in the front row is normal. He is a well-deserved one. Guys, his face is not photogenic, do you understand this? No, he is a well-deserved, take off. It doesn’t even reach that get such a photo on the Internet - the shaft of the photojab is provided.

            I can voice hundreds of such situations. Talk to any photojournalist - he will add another hundred of his own.

            And the topic of near-war blogs is just very interesting to me. I look at the Chinese and see excellent, clearly staged shots there. That is, they can take the heels of airplanes into the air to build them and take them off against a certain background, with a certain light, and as I understand it, make not one or two takes. All for propaganda of the Chinese army. We are somewhat taut with this, all successful shots are purely reportable.
            1. dmitreach
              dmitreach April 17 2013 15: 13
              0
              It all depends on who you run into. From experience, the lower the rank, the greater the chance of a good result. The lieutenants, sterlet, up to the captains, are usually guys who are responsive and really try to help. And as they beat their heads against the wall for ten years, they didn’t give a damn about everything, if only they wouldn’t make him personally make extra gestures.

              I have tied it all up now, my health is not right anymore. But as I understand the defense ministry it is necessary to seriously deal with this issue. Every year the same thing - on the greeting posters and postcards American battleships or Abrams. The question is - why? Are designers dumb? And they do not have to know the differences in military equipment. They in the base of the clipart drive in the desired request - such as a tank, and should get the result. So the problem is that there are plenty of high-quality clip art for American equipment, and for ours, well, unless you can find planes, the rest will not be missed by any builder. And the Ministry of Defense should first of all take care of this. So that the journalist has the opportunity to find high-quality photos on any story about the Russian army. And so that the people who are responsible for this have at least an additional, but specialized education. To understand how important the background, light, frame composition, dynamics, camera angle are.

              We had a case when it was necessary to shoot in the air, but the authorities decided to put their man there, they say he knows how to shoot, so he’ll shoot. Major, fortunately an amateur photographer with experience, tormented him with questions, felt for our equipment, began to ask how he was best to take off this and that. We looked at the departure time, direction, it turns out that the light is useless - again there will be a gray plane against a background of gray clouds. We say that we need to turn around in the opposite direction, he only shrugs his hands - I can’t change the flight plan! No one will fly for the sake of filming, here we fly, here take off. and spin as you want.

              This is the difference. We shoot as an addition to the flight, this is a report. Any editor will tell you. that the reporting requirements are lower in quality than for advertising shooting. And they arrange a flight for the sake of shooting. And the result is much smoother. Previously, we couldn’t even talk about this, there was no money for fuel and for the training of pilots, what advertising shootings are there. Now, times have begun to change, it’s time for the military to start thinking about such an opportunity. Otherwise, Abramsas will travel on posters for Victory Day.

              Sorry that he wrote a lot, but the topic is rather painful.

              blogger: dr_vladson
              http://prokhor-tebin.livejournal.com/416227.html#comments
    2. Dinver
      Dinver April 14 2013 09: 35
      +1
      Quote: svp67
      But the best advertising or anti-advertising of the sun is made by those soldiers who, having served, return home ...

      An acquaintance of mine went to the army as a healthy person, returned with hepatitis, a severe form of pneumonia and some other diseases, now he spends 6 thousand rubles on medicines, his salary is 10-14tr, so you can count what he lives on minus a communal apartment, twice he tried to commit suicide. What do you think after that his acquaintances and friends will go to the army? I can write about a dozen such stories of friends and acquaintances, but there are those who were "lucky", they got into the normal parts but such 1-2 of 10 people .
      PS The army does not need to be advertised; it is just necessary to restore order there.
      1. zart_arn
        zart_arn April 14 2013 10: 15
        17
        It seems to me that the word "advertising" is not quite well chosen. The army is not a commodity. But it is simply necessary to change the image of the population about the army. We have enough ugliness not only in the army environment, which is also an inseparable part of our society. I know from myself that all the horror stories, which are then inflated to the size of a national tragedy, occur exclusively due to the connivance of the command. An example from life. In the military unit in which I served, as well as almost everywhere, terrible hazing flourished, but the time has come for my call, as well as the call of some "majors" - the general's sons. I was lucky that I ended up in the unit where they are. Hazing in part (!!!) was eradicated completely in a matter of days. Here's a story. What I wanted to say, comrade officers, the image of our army and its popularity among the population depends only on you, on your actions (or your inaction).
        1. dmitreach
          dmitreach April 14 2013 15: 09
          +3
          the word "advertising" is not quite well chosen

          and you do not consider the word "advertising" through the prism of MMM.
          Advertising is a way of communication, one of the functions of which is informing.
          1. Ivan.
            Ivan. April 14 2013 20: 40
            +2
            Nothing in common. Advertising is violent reporting with repetitions until the roof goes down.
            Re-repeat
            Klama - from the word recite
            We need full awareness and leverage of our own state and not a competition of points of view of political-demacratic currents. I do not want to be the field of activity of hundreds of NGOs and the target of advertising. Democracy and advertising are elements of the theory of controlled chaos. A lie repeated many times becomes true (Hitler) and the truth needs to be reported about not numerous repetitions. Nothing can be better than real respect for our well-deserved defenders of the Motherland of different times, conveyed through unobtrusive information channels, about the role of the army in the existence of the country and about the experience of our ancestors, when every man, if necessary, was a warrior. But it is important that such a matter should not be in "Serdyukov's" hands.
            1. dmitreach
              dmitreach April 14 2013 23: 45
              +1
              Ivan., I do not strive to change your worldview, but as a person who graduated from the faculty of advertising, I soot: you endow the word "advertising" with a sacred meaning that is NOT peculiar to it. There is no need to demonize the phenomenon: "advertising" is not "seeds" with "pivasik", in a gateway, it is much easier.
              (and if you read the wiki, then (!) - everything is superficial there)

              A slave, on a medieval market, near the Kremlin wall, composing chants rhymes on the theme of hot cakes - an advertiser.
              for example:
              Attention! Attention! Attention!
              It opens fun!
              Hurry, honest people,
              The fair is calling you!
              .

              Do not go anywhere, come all here!
              Marvelous, a miracle - wonderful, not a commodity!
              Do not blink, do not open your mouth!
              The raven does not consider, the goods buy!
              Here the goods are good! Anything for the soul!
              1. Ivan.
                Ivan. April 15 2013 13: 50
                0
                Ivan., I do not strive to change your worldview, but as a person who graduated from the faculty of advertising, I say: you endow the word: "advertising" with a sacred meaning that is NOT peculiar to it. Do not demonize the phenomenon: "advertising

                Thank you for not striving.
                About the rhyme I will say that there is zero advertising - only ATTRACTING ATTENTION, this follows from the seller's motivation and the text. His task is to attract attention and profitably characterize the product if there is a specific question and the product itself "advertises" itself with its properties: price, quality, appearance, etc.
                I hope you will not call advertising signs carrying only two functions - attracting attention (due to size, color, brightness ...) and information about the type of activity of the enterprise and in the same spirit. Indeed, people endow the word advertising with different meanings, but I mean the most meaningful meaning. The essence that advertisers endow their PRODUCTS. Their motivation is the IMPLEMENTATION into the mind of a person, paid by the customer, installations for a wide range of moments of human life, including trade. They are almost not limited by legislation in the ways and forms of presenting their PRODUCTS. I can't imagine all the moments, so I will describe what I can: manipulating the volume; playing on religious, patriotic, and other human feelings; use of incitement to sexual preoccupation; using the fears and fears of the stratum of society to which it is directed; active research and use of scientific discoveries and achievements, including in the field of psychology and other related fields of knowledge; demonstration in the right place at the right time after relaxing and confidential information, transmission; the use of a strategy in manipulating the attention of the "patient" is both shock, substitution of concepts, distortion of the meaning and speed of information delivery, exploitation of positively proven concepts and phenomena for their own purposes. The listing would take up the size of Cornegie's How to Make and Influence Friends
                And all this is at our expense because the price of advertising, designed to save us from the choice for us, others will make it, is included in the price of the product.
                Nowhere have I looked for the meanings of the word "advertising", it has designated itself in life.
                1. dmitreach
                  dmitreach April 15 2013 17: 45
                  0
                  Dear, of course it is commendable that you are trying to reflect, but you would have failed the exam "basics advertising. ”Thinking without getting into the essence is like“ reinventing the wheel ”.
                  It would seem that "advertising" is an ordinary social phenomenon. I never have a material for resistance or higher mathematics. Some kind of ... primitive humanitarian aid ...
                  However, as a "subject" - long ago calculated, measured, weighed and written "ovrer9000" of textbooks and manuals, so as not to fantasize about this topic. I say this with the aim of communicating in Russian, we do not put different (mutually exclusive) concepts into basic phenomena. Otherwise, we will call the day night, and black - white.
                  First of all. There are many definitions of the word "Advertising" due to the large number of writing fraternity on this topic, but they are all approximately similar in meaning. For instance:
                  In the Federal Law of March 13, 2006 No. 38-F3 “On Advertising”:
                  For the purposes of this Federal Law, the following basic concepts are used:
                  1) advertising - information, distributed in any way, in any form and using any means, addressed to an indefinite number of persons and directed to attract attention to the object of advertising, formation or maintenance of interest to him and his market promotion;

                  or
                  by definition American Marketing Association, advertising is "any form of non-personal presentation and promotion of ideas, goods and services, paid for by a precisely established customer."

                  In your own words:
                  Advertising is a commercial tool mass media, a means of communication between different social groups; from the source of information to the recipient.
                  1. dmitreach
                    dmitreach April 15 2013 17: 46
                    0
                    Second.
                    I hope you will not call advertising signs bearing only two functions - attracting attention (due to size, color, brightness ...) and information about the nature of the enterprise and in the same spirit.

                    You are fundamentally wrong. Your example is an example of one from the means of communication. Namely: "outdoor expositions " These include:
                    - information boards (big board);
                    - large-sized posters (glued from sheets of small size or drawn by the artist on a large tablet);
                    - multivision posters (three or four images on the faces of trihedral or tetrahedral prisms synchronously rotated by an electric motor);
                    - pillars, cabinets, kiosks, pavilions, lambrequins, pylons, trolles, firewalls, lambrequins;
                    Banners
                    - poster panel, shield; scooters (three-position advertising stands - hanging, on racks, ground);
                    - inscriptions in the sky (balloons, scaffolds);
                    - electrified (or gaseous) panel with stationary or running inscriptions ("traveling wave");
                    - spatial structures for placing posters in several planes;
                    - neon installations;
                    - signs of shops;
                    - inscriptions on light screens;
                    - lightboxes (illuminated advertising constructions);
                    - free-standing display cases with goods.

                    Point-of-sale advertising:
                    - shop windows (external and internal);
                    - signboards, signs, tablets on the trading floor;
                    - packaging (boxes, cases, paper, adhesive tape, etc. with printed
                    advertiser names and trademarks);
                    - window sticker;
                    - floor stickers;
                    - Displays;
                    - mannequins and props;
                    - slides and racks;
                    - wall painting;
                    - branded price tags;
                    - original designs

                    That is, as you can see from the above, this is all information of an advertising nature. Half of the above resembles the word: "signboard".
                    And (!) In no way connected with the widespread horror story about "gypsy hypnosis". Without such information, you are stupid - get lost in some MegaMall or in the market.

                    Legislation, they are almost unlimited in the ways and forms of filing their PRODUCTS.

                    YES! ОГА !!! (an example on the move), nowadays we advertise alcohol in FIGs where you can place them!
                    And similar LEGISLATIVE LIMITATIONS - TON. Read the law and do not write nonsense. It’s a completely different issue that Russia violates laws, but these are prosecutorial cases affecting the Criminal Code of the Russian Federation and other Administrative Offenses Code. Every year - everything is tougher.
                    1. dmitreach
                      dmitreach April 15 2013 17: 47
                      0
                      I do not represent all the moments, so I will describe which I can:

                      And I will quote you from my diploma:
                      We live in an information age. A modern person, faced with the flow of information, has learned not to notice it by setting filters. According to a study by Economist magazine in the early 90s, the average American receives over 3000 advertising messages daily. And this is already in the distant 90s ... We are so accustomed to avoiding unnecessary information that on the fly we catch messages that we need and are interesting, giving them only a few seconds of our precious time. Today we learned to ignore unnecessary information. Not to see, and therefore not to remember it. The biggest problem for the advertiser is not just not the consumer’s desire to perceive the advertisement, but even the resistance of the information. To some extent, advertising is an annoying factor. With the wrong distribution channel for the advertising message, not only the budget spent on the advertising company, but also the image of the company suffers. The main task for a modern advertiser: to effectively convey an advertising message to the target audience, using the entire arsenal of funds.

                      ... and I will ask a rhetorical question: do you remember at least one advertising poster, next to a public transport stop, at your home? Why? (Remembered / not remembered)
                      Nowhere have I looked for the meanings of the word "advertising", it has designated itself in life.

                      On their own, only cats will be born, or horror stories about Thunderbolts (in an era when people were afraid of lightning).
                      hi
                      funny footcloth turned out laughing
                  2. Ivan.
                    Ivan. April 15 2013 21: 44
                    0
                    My dear, it would be better if you thought.
                    "Thinking without getting into the essence is like reinventing the wheel." - just thinking, I'm trying to get into the essence and no matter how someone's stereotyped view and approach did not act on me, no educational institution shaped my view on this topic.
                    The laws do not take into account the whole reality and cannot, especially considering the share of advertising - about 300 billion rubles over the past year (http://www.webecon.ru/novosti-hi-tech/innews/rost-rynka-internet-reklamy-vr
                    osi-v-2012-godu-sostavil-35.html) and knowing how many years people fought against the imposition of alcohol and tobacco, for how many years beer was not considered alcohol ... and energy drinks ... And this is "for advertising purposes" We do not accept responsibility for reliability and quality. In the USSR, this concept was filled with a different meaning and there is no meaning as this phenomenon is interpreted by dictionaries, I am talking about the essence of the phenomenon and not about the meaning of the word. We are told that we can watch TV programs for free at the expense of those who pay for advertising and impose its viewing, and I say that it is cheaper to pay for "television" and then the product will not have an additional value for advertising that exceeds the cost of "television". Clip consciousness, attention defects are direct consequences (although not the only ones) in the practice and methods of advertising "in any way, in any form and using any means, addressed to an indefinite circle of people and aimed at drawing attention to the advertised object, generating or maintaining interest in him and his promotion in the market; " in psychology this is known and therefore a good parent will protect his children and himself from the influence of advertising.
                    As for the signage, not everything is so simple and I meant something else.
                    In what you are right, I really endowed the word advertisement not with a dictionary or legislative meaning, but with one that I learned from reality and I would say it develops and changes like the meaning of any words, because we and our life are changing.
                    “Today we have learned to ignore unnecessary information. Not to see, and therefore not to remember it” - but this is a delusion. We have learned to concentrate and we only remember what we have realized. And the subconscious mind absorbs everything and under hypnosis is able to reproduce in detail even very distant events. If you do not be aware and hover in the clouds, then even looking at the switch, you will then not remember about your actions, therefore the subconscious is larger and more powerful than consciousness and it is difficult to fight it and there is only one way to be aware.
                    "The biggest problem for an advertiser is not just the consumer's unwillingness to perceive advertising, but even the resistance of information" - well, everything is clear, I do not want to be either a consumer or an object, and therefore the advertiser and I will always be on opposite sides of the barricades - imposed information is not suggests freedom of thought.
                    About the poster, nothing interesting and last
                    "a funny footcloth turned out" here I agree. Since we will not be able to exchange life experience, and we understood each other, there is no point in raising this issue anymore.
                    1. dmitreach
                      dmitreach April 15 2013 22: 24
                      -1
                      no meaning how dictionaries interpret this phenomenon

                      ?? belay why are they needed at all? From that, the law turns into a "drawbar".
                      I'm talking about the essence of the phenomenon and not about the meaning of the word.

                      Then talk about "greed", "venality", "prostitution" and other "unprincipled". It will be more honest. And more precisely.
                  3. Ivan.
                    Ivan. April 15 2013 21: 46
                    0
                    My dear, it would be better if you thought.
                    "Thinking without getting into the essence is like reinventing the wheel." - just thinking, I'm trying to get into the essence and no matter how someone's stereotyped view and approach did not act on me, no educational institution shaped my view on this topic.
                    The laws do not take into account the whole reality and cannot, especially considering the share of advertising - about 300 billion rubles over the past year (http://www.webecon.ru/novosti-hi-tech/innews/rost-rynka-internet-reklamy-vr
                    osi-v-2012-godu-sostavil-35.html) and knowing how many years people fought against the imposition of alcohol and tobacco, for how many years beer was not considered alcohol ... and energy drinks ... And this is "for advertising purposes" We do not accept responsibility for reliability and quality. In the USSR, this concept was filled with a different meaning and there is no meaning as this phenomenon is interpreted by dictionaries, I am talking about the essence of the phenomenon and not about the meaning of the word. We are told that we can watch TV programs for free at the expense of those who pay for advertising and impose its viewing, and I say that it is cheaper to pay for "television" and then the product will not have an additional value for advertising that exceeds the cost of "television". Clip consciousness, attention defects are direct consequences (although not the only ones) in the practice and methods of advertising "in any way, in any form and using any means, addressed to an indefinite circle of people and aimed at drawing attention to the advertised object, generating or maintaining interest in him and his promotion in the market; " in psychology this is known and therefore a good parent will protect his children and himself from the influence of advertising.
                    As for the signage, not everything is so simple and I meant something else.
                    In what you are right, I really endowed the word advertisement not with a dictionary or legislative meaning, but with one that I learned from reality and I would say it develops and changes like the meaning of any words, because we and our life are changing.
                    “Today we have learned to ignore unnecessary information. Not to see, and therefore not to remember it” - but this is a delusion. We have learned to concentrate and we only remember what we have realized. And the subconscious mind absorbs everything and under hypnosis is able to reproduce in detail even very distant events. If you do not be aware and hover in the clouds, then even looking at the switch, you will then not remember about your actions, therefore the subconscious is larger and more powerful than consciousness and it is difficult to fight it and there is only one way to be aware.
                    "The biggest problem for an advertiser is not just the consumer's unwillingness to perceive advertising, but even the resistance of information" - well, everything is clear, I do not want to be either a consumer or an object, and therefore the advertiser and I will always be on opposite sides of the barricades - imposed information is not suggests freedom of thought.
                    About the poster, nothing interesting and last
                    "a funny footcloth turned out" here I agree. Since we will not be able to exchange life experience, and we understood each other, there is no point in raising this issue anymore.
              2. yak69
                yak69 April 16 2013 10: 22
                +1
                Quote: dmitreach
                but as a person who graduated from the faculty of advertising,

                I am deeply convinced that in the forefront (along with liberals and goat-stealers), everywhere-traveling air sellers (advertisers) should go on the way to Siberian labor camps.
                Advertising (in its current form) "burdens" the price of goods by almost 30%!
                Think about it, mankind gives 30% of the price just into the pocket of parasites FOR ANYTHING! So much for inflation and the induced schizomania "Buy! Buy! Buy!"
                Advertising "figures" are DARMOEDS and, if justice prevails, then advertisers should be the first to stand at the machine, take a shovel and a trowel. A broomstick as a last resort, at least some benefit from this audience will be.
                1. dmitreach
                  dmitreach April 16 2013 19: 30
                  -1
                  yak69, at the stake what books will you burn first? I stood at the machine since I was 16, studying a specialty - a prototype, in Tupolev Design Bureau. So, don't you call me a parasite, a fanatic. Go better look through the book before you throw in the fire. Or try to create your business from scratch and WITHOUT advertising.
                  1. dmitreach
                    dmitreach April 16 2013 19: 46
                    0
                    No, sorry, since 15 years.
                  2. yak69
                    yak69 April 16 2013 21: 49
                    0
                    Quote: dmitreach
                    at the stake what books will you burn first? I stood at the machine since I was 16, studying a specialty - a prototype, in Tupolev Design Bureau. So, don't you call me a parasite, a fanatic. Go better look through the book before you throw in the fire. Or try to create your business from scratch and WITHOUT advertising.

                    Fury is a sign of powerlessness.
                    1. dmitreach
                      dmitreach April 16 2013 22: 45
                      0
                      yak69, life experience? judge by yourself?
                      Well then, perhaps I'll take it into account. thanks for the advice from the elder. me to "powerlessness", as to retirement ...
        2. yak69
          yak69 April 14 2013 20: 08
          +6
          Quote: zart_arn
          It seems to me that the word "advertising" is not quite well chosen.


          I agree. The word here is completely suitable Propaganda (Latin propaganda literally means "subject to dissemination (faith)", from Latin propago - "I distribute"). Propaganda is the main segment of the information war, without which it is impossible to win a single battle! The USSR won the Second World War largely thanks to competent propaganda. "The entire Soviet people as one person will rise to defend the Motherland!" The artists went to the front line, wrote songs and poems, and made films. The Red Army soldier felt the breath of the rear, knew that they were taking care of him, they were working for him. The soldier came to the rear and was respectfully called FRONTOVIK.
          And now let's remember the 1st, 2nd Chechen and various other local clashes. Young guys were dying in the Caucasus, their heads were cut and torn to pieces, and at this time in Moscow, St. Petersburg and other "capitals" the country was torn apart! The young brazen who called themselves the new Russians ate and drank in the nightclubs-gnomes! The press presented everything as small political differences between the leaders of the regions and the center. The country lived on one, the army lived on another. Coffins and cripples returned to the country, and if not crippled, then useless people in uniform, about whose feats of arms few knew. The bulk of the people did not give a damn about this massacre - after all, "the pie is divided", not before!
          And here is the result. Chechnya receiving a permanent contribution. The same Chechnya, which stole hundreds of billions in the early 90s by fake memos. The same Chechnya, which is now brazenly behaving in all Russian cities. Who is punished for riding jeeps in the Alexander Garden (!!!) and shooting in the center of Moscow (!!!) ?!
          Who, I ask you, fans of PU ?!
          In short, if the propaganda of the army and true values ​​is not delivered at the proper state level, expect complete degradation of the population, and then the collapse of the Russian state.

          We have already lost the information war in the Caucasus and with terrorists of all stripes. Proof of? The open strengthening of Islamic chauvinism in Bashkiria, Tatarstan, I generally am silent about the Caucasus. The highest rating among youth is house-2 and its ilk (music tv, mtv, 2 + 2).

          It's all in your garden - PU fans!

          Already very many students do not know who Lenin, Stalin, Gagarin are, but they all know who Justin Bieber is ...
          1. Anti
            Anti April 14 2013 23: 04
            +1
            Quote: yak69
            yak69 (1) SU Today, 20:08 ↑


            It can be seen with what pain these lines were written by you, I support a lot, and yet. I’m personally not a fan, but rather a supporter of GDP. What is the problem? Is he not allowed to divide Russia into bantustans? And life, albeit slowly, but getting better.? And for that, the course towards the revival of Russia as a Great Power also gave GDP? What are the stones and gardens?
          2. dmitreach
            dmitreach April 15 2013 18: 24
            0
            The same Chechnya, which stole hundreds of billions in the early 90s by fake memos.

            Do not confuse the causal relationship. They stole BAB & ko, with other "seven bankers" from Moscow. And having access to the body of E.B.N. Chechnya is just a link in the chain of theft. If it was more profitable for them to implement fraud through another region, then ... there would be a different region.
            We have already lost the information war in the Caucasus and with terrorists of all stripes.

            Well, it depends on how you look at it. In the West, they believe that the GDP has tamed Chechnya. And this gives him the right, when communicating with peysaty 3'14, to mention Chechnya as a region where pedophiles and other rainbows will not be approved. PROFIT? - PROFIT.
            It's all in your garden - PU fans!

            That is, if in place of "Pu", there was some "Yn", the problem of separatism would be solved in its root? With your prayers, yes, I should be overeating with honey.
            Already very many students do not know who Lenin, Stalin, Gagarin are, but they all know who Justin Bieber is ...

            There is no Stalin on them! He would make their homeland love!
            Again, Putin is to blame ... Well, for the president something like that! Can he take care of raising your children? But then the conjugal duty to fulfill it is praerogativa.
            Absurdity is a funny thing.
            1. yak69
              yak69 April 16 2013 01: 46
              -1
              Quote: dmitreach
              Can he take care of raising your children? But then the conjugal duty to fulfill it is praerogativa.

              I am engaged in the upbringing of my children and grandchildren myself and do it with knowledge of the matter. This time.
              Subordinates and some "especially irresponsible" citizens, too, teach mind to reason (when necessary). These are two.
              I don’t know about you, but more than once (!!) I had to be present during the processes of destruction of teams of specialists.profi. of the highest class in various state structures, in whose place came incompetent PU countrymen with eyes burning from "hunger" (what else would you snatch!). These are three.
              I know not by hearsay how the FTP "Restoration of the CR" is being implemented. What amounts are there, how they are divided and who and how much has also known for certain. Which of the auditors of the joint venture is "covering up" all this action. It's four.
              It is known for certain that PUs report full information on all frauds, fraudulent schemes, who, how, where and with whom. I am well acquainted with the work of KRU of the presidential administration. All this knowledge allows me to draw some straightforward conclusions (based solely on real and documented facts!). It's five.
              All this as a whole gives me the right to express just such an opinion about the PU and its activities, all the more so since I have repeatedly voiced this opinion to my superiors (for which I constantly received "in the head" and was demoted). It's six.
              I can somewhat expand Vereshchagin's famous phrase "... I'm not for myself, I'm sorry for the state ..." "

              In addition, for you personally (a passionate fan of PU) I will tell you an anecdote "walking" in the FSB: A competition was announced for the FSB emblem. We thought for a long time and found - CHEBURASHKA! The authors are asked why? The answer is - big eyes, we see everything; ears are big, we hear everything; only the handles are short ...
              Someone is funny, but I'm sad (and not for me alone).

              And the logic of your reasoning reminds me very much of the logic of the current managers, a kind of successful office plankton that has acquired brains on occasion.
              1. dmitreach
                dmitreach April 16 2013 19: 42
                -1
                yak69, so chezh YOU such a loser, since so smart?
                How do I put on my belt, everything .... and ....?
                For the State, he is offended ... So show a miracle, smart guy! Why whine? Or, how do "peacocks" interfere with Pavel Artemyevich? Internet, seniority pension, military website, scolding the authorities and supporters of Putin ... what else is needed to meet old age?
        3. morpex
          morpex April 14 2013 20: 37
          +4
          Quote: zart_arn
          It seems to me that the word "advertising" is not quite well chosen.

          Quote: yak69
          I agree. Here the word Propaganda is fully suitable

          The most correct in my opinion will be POPULARIZATION!
          And about it. We have military journalism now, let’s say, not up to the mark. You don’t need to let in the army of corrupt civilian magazines who, in the pursuit of sensation, are driving such chernukha into the army! Raise the status of a military journalist! This is where the niche through which it is possible and necessary to promote, promote, popularize the Armed Forces.
      2. korvin1976
        korvin1976 April 14 2013 11: 04
        +9
        You are mistaken, just like your friend, just 1-2 people out of 20-30 people.
        I don’t want to say bad things about your friend, maybe he really really was not lucky, but ......
        I was called up to the Airborne Forces, and immediately sent to training. Together with me, 12 people were going to school from our draft. The people, as it usually happens, are quite different, but mostly just normal boys.
        Among us was one master of sports, if I am not mistaken in biathlon, such a strong guy and his head in place. So this guy by the end of training turned into the last person down. At the same time, everyone else, including the latest nerds, remained normal people.
        The army is far from a kindergarten, although in the latter there are squabbles between children and there are victims, someone was bitten, someone was scratched, and someone was given an eye.
        There can be chaos, I do not argue with this, but this is just like in ordinary civilian life. When I served me the same everything seemed scary, woke up early, made me sway, there wasn’t mother's cooking, and other goodies, but looking back now I can say that this was not too different from being in a sports camp.
        1. Civil
          Civil April 14 2013 12: 28
          0
          The Airborne Forces are the Airborne Forces, it’s about bringing order to all the troops ... this is already impossible, the degree of decomposition of society does not allow ...
          1. Joker
            Joker April 14 2013 12: 59
            +7
            And I think advertising is needed, but first we need to restore order in the army, so that there is something to advertise. And then the introduction of people astray, overstating the quality of the goods, this is called fraud. A year of life cannot be returned as defective goods. I think if there is order, then no advertising is needed, everyone will go there themselves, but it’s always useful to make videos about the army. Like this one.
          2. Atlon
            Atlon April 14 2013 15: 53
            +6
            Quote: Civil
            The Airborne Forces is the Airborne Forces, it is about bringing order to all the troops ...

            And what?! I served in the railway, so what? He arrived alive and healthy, like the rest. Of course, all sorts of cases and relevant orders were read out at the divorce, but ... he drowned drunk, he was killed by drunken electric shock, he went AWOL, his locals slaughtered him at the disco ... So what? In civilian life, this is even more! For two years (I changed three parts) NOBODY died, did not get sick and did not cripple. And all my friends served NORMALLY.
            1. alexng
              alexng April 15 2013 06: 21
              0
              Here, badly about military service is written mainly by those who did not serve at all, but with someone else's words. A kind of experts, taking a look at and in addition to them, also trollin, which has no conscience, no homeland, no flag.
        2. d.gksueyjd
          d.gksueyjd April 14 2013 23: 02
          0
          IN PEACE TIME, IT IS VERY MUCH
          Quote: korvin1976
          You are mistaken, just like your friend, just 1-2 people out of 20-30 people.
          Even 1 in a thousand LOTS.
      3. Ezhaak
        Ezhaak April 14 2013 13: 43
        +6
        Quote: Dinver
        My friend went to the army as a healthy person,

        Not a minus, I sympathize with the guy, but the guys need to develop from childhood. Whose fault is that he caught sores still need to understand. Let’s talk about where he managed to get to serve, how physically and mentally strong he was, as mentioned
        Quote: Dinver
        Among us was one master of sports, if I’m not mistaken in biathlon,
        But why to me at the end of the 60s of the last century and to many people I know? who served much later, including recent years, were not "lucky", as your friend? Personally, I suspect it depends a lot on the development of the conscript. For example, exaggerating, I will say that in the special forces they mainly take those who at least know how to fight, in my time they took in signalmen with a full average, at least, etc. for the incapable road to the construction battalion, wave a shovel. This is our fate.
      4. cth; fyn
        cth; fyn April 14 2013 15: 22
        +3
        severe pneumonia

        I was sick with pneumonia, he would not have come with it, with pneumonia, a person dies before his eyes. The conclusion is lies.
        1. zart_arn
          zart_arn April 14 2013 16: 48
          +2
          He could catch pneumonia on the way home. Its various types of pathogens cause. And in the civilian world people get pneumonia, basically there is nothing wrong (with the right treatment). From pneumonia die - still need to manage. The same thing can be said about hepatitis.
          Another thing is when they return disabled because of injuries and illnesses received after barbaric tortures, to the great disgrace for the army it happens. Such atrocity with a red-hot iron from the armed forces must be eradicated, because, frankly speaking, this is the main "anti-advertising" of the army. The rest is normal, even useful for a future man.
      5. Atlon
        Atlon April 14 2013 15: 48
        +6
        Quote: Dinver
        Yes, there are those who were "lucky", they got into the normal units, but there are 1-2 out of 10 people.

        Nonsense and heinous lies! You can get sick, die, kill in a civilian way! And in civilian life it is much more real! Take and compare the statistics of the dead and sick in the army, and in the civilian world. And there’s nothing to bring a shadow on the fence! NORMAL man, MUST serve.
        1. morpex
          morpex April 14 2013 20: 52
          0
          Quote: Atlon
          Bullshit and vile lies

          I agree with you. In the army, you can die only by your own stupidity! This is the failure to comply with safety requirements, and negligence, violations of the order, disregard for our own hygiene, etc. All the deaths that we had in the division happened exactly this way ... One head was blown off by the tank transmission cover - did not stall, the other did control descent after firing without checking the chamber - killed a comrade, three got drunk on some kind of rubbish like brake fluid - two "threw over", one and a half stomach remained. Tell me who is the doctor? What does the army have to do with it? And there are hundreds of such cases.
    3. maxon106
      maxon106 April 14 2013 21: 56
      +2
      I served 96-98 of such an army I would not advise anyone, I hope a lot has changed
      1. d.gksueyjd
        d.gksueyjd April 14 2013 23: 07
        -2
        Quote: maxon106
        I served 96-98 of such an army I would not advise anyone, I hope a lot has changed
        Do not expect! After the Serdyukov reforms of the Armed Forces of the Russian Federation, they will lick their ass for a long time.
        1. d.gksueyjd
          d.gksueyjd April 15 2013 09: 03
          0
          In vain if you minus, besides patriotism, you need normal, safe (human) conditions for the families of contract soldiers. Unfortunately, the "elite" brought in the number of contract servicemen - officers. At the same time, it is like two fingers to screw up an undesirable officer (contract soldier) for dismissal for violation of the contract, and so on, so on, so on. (in 2g, I watched in the RF Armed Forces soldiers (who had taken the oath) who served in civilian life due to lack of uniform)
          During his service in the Armed Forces of the Russian Federation for 8 years), he never received the necessary weight allowance - he was wearing the uniform of the USSR). And most importantly, the contractor must be confident in the "tomorrow" that he will not get a knee in the ass, as VERY many did.
  2. Svatdevostator
    Svatdevostator April 14 2013 08: 26
    +4
    Quote: svp67
    The question is not idle. But the best advertising or anti-advertising of the sun is made by those soldiers who, having served, return home ...

    I agree completely! If you still look at the Internet there is an abundance of anti-advertising.
    1. opkozak
      opkozak April 14 2013 09: 52
      +6

      Movie "If there is war tomorrow" Look! It is also on the Internet!

      http://video.yandex.ua/users/v3834400/view/1913/?ncrnd=4210
  3. Atlon
    Atlon April 14 2013 08: 30
    +5
    Social advertising generally needs to be increased. And reduce the advertising of obscenities! And focus it on the youth. Promote a healthy lifestyle, courtesy, respect for elders, honor. conscience ... How? Let the experts think about HOW to bring to children and youth that to be honest, educated, polite, athletic, healthy, etc. is "COOL", and everything else is for idiots. After all, they know how to advertise any "G"!
    1. self-propelled
      self-propelled April 14 2013 08: 41
      0
      it should be so ideally. huge sums are spent only on advertising of any "G". and, as usual, they do not find funds for such programs in the state budget request no one wants to invest in something that does not bring quick profit. only those in power do not understand that contribution to the future of our children and grandchildren can bring much more dividends than chips, pads and chocolate combined !!!
      1. Atlon
        Atlon April 14 2013 08: 57
        +1
        Quote: self-propelled
        huge sums are spent only on advertising of any "G"

        Private amounts, I want to clarify ...

        Quote: self-propelled
        and in the state budget, as usual, they don’t find funds for such programs

        Not everything is so simple, most likely there is simply no understanding of the benefits of social advertising.

        Quote: self-propelled
        that the contribution to the future of our children and grandchildren can bring much more dividends than chips, pads and chocolate combined !!!

        Once again: chips and pads advertise private capital, not the state budget. ;)
        1. self-propelled
          self-propelled April 14 2013 09: 28
          -4
          I repeat once again - private capital can, but the state does not?!?!
          1. S_mirnov
            S_mirnov April 14 2013 10: 19
            -1
            Correct, Private capital wants and can, but the state does not want! For the purpose of functioning of the modern Russian state superstructure does not coincide with the goals of most citizens of the Russian Federation. This situation has arisen due to the fact that politically active masses of citizens cannot influence the government in any way.
    2. Corsair
      Corsair April 15 2013 00: 03
      -1
      Quote: Atlon
      Social advertising in general needs to be increased.
      I ran into advertising with the service in the Armed Forces of the Russian Federation on our TV only once when they watched a second video, like:The crew of the tank requires an experienced driver! Join the contract service ...I thought, finally the ice started! But ....
  4. AntonR7
    AntonR7 April 14 2013 08: 48
    +3
    Of course there are no words that first of all it is necessary to improve the conditions of service for soldiers and then they will spread the news about positive changes in the army throughout the country, but still powerful advertising will not increase the understanding and necessity of the service, which means its prestige.
  5. Nayhas
    Nayhas April 14 2013 09: 03
    -3
    In the USA, the army is 100% contractual, so they need advertising, we have it mainly conscripted, so at least advertise, there will be no sense.
    1. AleksUkr
      AleksUkr April 14 2013 11: 17
      0
      Quote: Nayhas
      we have it mainly conscript


      And who told you this stupidity. Consider: 140140 was called up in autumn. 153200 will be called up in spring. And according to Mr. Taburetkin, there are 1 million people in our army. And who else do you think? After all, all the officers are also contract soldiers. So do not be like our various fans of boltology ...

      Or to be more precise: “According to the Accounting Chamber, as of January 1, 2013, the shortfall was 23%, Rossiyskaya Gazeta notes. Meanwhile, at the last collegium of the Ministry of Defense, Russian President Vladimir Putin demanded that the manning of the Russian army be increased to 100%. The military intend to complete the task In two ways - this is, as indicated above, an increase in the scale of conscription, as well as the number of contract soldiers in the army. According to the head of the Main Organizational and Mobilization Directorate Vasily Smirnov, by the end of the year, 241 thousand contract soldiers will be serving in the Armed Forces. "

      This is considered by the positions of soldiers - sergeants.
    2. Ezhaak
      Ezhaak April 14 2013 13: 58
      0
      Quote: Nayhas
      In the USA, the army is 100% contractual, so they need advertising, we have it mainly conscripted, so at least advertise, there will be no sense.

      What can a "VOIN" learn in a year of service? Mediocre knowledge of the army specialty. And nothing more. And it turns out that in a bad combination of circumstances, not these "warriors" will play a role on the battlefield, but contract soldiers. Those "warriors" will do for quantity and, excuse me, for "cannon fodder". The advertisement itself is designed en masse not for conscripts, but for those who have served and are at a crossroads. I suspect so. Well, and a little to show the young recruits what awaits them ahead. With a lucky coincidence.
      1. Atlon
        Atlon April 14 2013 15: 57
        +2
        Quote: Hedgehog
        What can a "VOIN" learn in a year of service? Mediocre knowledge of the army specialty. And nothing more.

        Nonsense! Watching how to put the learning process! I’ve been in training for six months, I learned everything, and the rest a year and a half, I was waiting for a demobilization.
        1. Ezhaak
          Ezhaak April 14 2013 17: 32
          +1
          Quote: Atlon
          the rest a year and a half, waiting for demobilization.

          Well, after the same training, we didn’t have to relax much. Constantly on duty, even for classiness there was no time to pass an exam. And so it happened, who on duty with the 3rd class went on demobilization, those who were in the unit were almost waiting for the demobilization world champions. But all those who were on duty were specialists. wink
  6. Strashila
    Strashila April 14 2013 09: 17
    +4
    They advertise diapers and tamps, service in the ranks of the Armed Forces needs to be promoted. Although in any non-ideological consumer society, any form of addressing this topic is not grateful.
  7. fenix57
    fenix57 April 14 2013 09: 59
    +2
    Voted: no, not needed. While reading the text, in my mind automatically:
    "ADVERTISING IS THE ENGINE OF TRADE" - this is the answer why it is not needed ...
    The army as such, in my opinion, does not need advertising. This is not a product, it is PEOPLE.. : soldier hi:
  8. svp67
    svp67 April 14 2013 10: 21
    +2
    Quote: fenix57
    Voted: no, not needed. While reading the text, in my mind automatically:
    "ADVERTISING IS THE ENGINE OF TRADE" - this is the answer to why it is not needed ... The army as such, in my opinion, does not need advertising. This is not a product, it is PEOPLE ..


    It’s right, only time changes emphasis. You can’t live only in the past, if ADVERTISING in the Armed Forces is able to increase the defense capability of my country, then why should I be against it?
    1. Ivan.
      Ivan. April 14 2013 20: 00
      0
      Because advertising is programming, and we need public awareness. Those heroes that we have, not because of advertising, have become so, but out of responsibility to ourselves, to our relatives, to everything that is expensive. Depending on the motivation with which a person came this way, he will show himself at a critical moment. An excellent example of dancing, the protection of their homeland is the last motivation that brought them to the sun and the result on the face - about this (motivation) you can find information on the network.
      Recently, an acquaintance told me how he got rid of a radio point at one time: his old father was sitting and listening to the radio, there is always something being advertised. -Don't you go buy this crap (currently advertised)? -No, I won’t go. But he stayed only a few days.
      1. Ivan.
        Ivan. April 14 2013 22: 13
        -2
        Someone or something is distorted to dance.
  9. gorkoxnumx
    gorkoxnumx April 14 2013 10: 24
    +2
    Advertising is needed at least to raise patriotism !!!
  10. Urrry
    Urrry April 14 2013 10: 49
    +2
    Advertising of the army is unambiguously needed - as well as advertising of everything necessary and useful for Russia as a state and Russian society. It is necessary to create the correct image not only of the army, but also of other state institutions: the traffic police and the police as a whole, the tax inspectorate, the court, deputies and senators ... unfortunately, the image of these services and people working there has been created so negative that one wants to "want" there Only a scoundrel (who wants to get into this cesspool as a comfortable environment for him) can go to work - or an incorrigible idealist with pink glasses all over his head :)
    The formation of the "correct" image of a civil servant must, of course, be carried out not by hushing up information about the facts of slovenliness and theft (but to use the revealed violations as examples of precisely unacceptable and incompatible behavior with the civil service) ... it is necessary to create attractive artistic images in films and TV series - which the queue will entice the people corresponding to them into the service, as the saying goes "like is reaching for like." Well, who will be drawn to work in an organization with the nicknames "GosDura", "Musarnya", etc.? Is it possible to expect that an honest and decent person will go to work there and receive immediately "minus one hundred to reputation"? :)
  11. svp67
    svp67 April 14 2013 10: 50
    +2
    Quote: fenix57
    Voted: no, not needed. While reading the text, in my mind automatically:
    "ADVERTISING IS A TRADE ENGINE" - this is the answer why it is not needed ... The army as such, in my opinion, does not need advertising. This is not a product, it is PEOPLE ..:


    According to TSB
    Advertising - Dissemination of information about a person, organization, work of literature and art, etc., in order to create his popularity.

    Would such a definition suit you?
  12. rpek32
    rpek32 April 14 2013 11: 16
    +1
    It’s somehow naive to create such polls on a site dedicated to military topics, don’t you? wink

    P.S. watched the video "about military service". is it too early to draw conclusions in 4 months?
  13. Bigriver
    Bigriver April 14 2013 11: 44
    +3
    Need, of course.
    But, I think, more informational and cognitive television is needed, telling about the history of our people, state, army, and politics.
    For example, there is a digital English channel "Viasat History". Each time I watch with pleasure and envy how they solve the issue of popularizing their history using a reenactment approach.
    They talk about the most important battles of Great Britain, its army, weapons, English life of different centuries, etc.
    In a crisis, pounding England is setting aside serious money for such non-profit things!
  14. Kaa
    Kaa April 14 2013 12: 20
    +7
    The most effective (I don’t presume to say that it is effective, because it’s not an advertiser) is a maximum of positive feature films about a possibly non-existent ideal army, like the Hollywood one. One example is the old showy film "In the Special Attention Zone". For 14-15 year old boys, it acted like a drug - everyone "swayed", ran cross-country races, filled all available martial arts sections. At the conscription - and Afghan had already begun - the majority asked for the landing. This is an advertisement for both the army and a healthy lifestyle ...
    1. bddrus
      bddrus April 14 2013 15: 24
      +2
      in this regard, I liked the film "Solitary Voyage" - all the Marine wanted to go
  15. fenix57
    fenix57 April 14 2013 12: 30
    -1
    Quote: svp67
    According to TSB
    Advertising - Dissemination of information about a person, organization, work of literature and art, etc., in order to create his popularity.
    Would such a definition suit you?

    Well, in this case, I am a conservative in the matter under discussion. soldier
  16. fenix57
    fenix57 April 14 2013 12: 36
    +1
    Quote: Kaa
    .One example is the old showy film "In the zone of special attention". For us, 14-15 year old boys, it acted like a drug - everyone "swayed", ran cross-country, filled all the available martial arts sections. At the conscription - and Afghan had already begun - the majority asked for the landing. This is an advertisement for both the army and a healthy lifestyle ...

    Although, I’m mistaken, that’s what you need !!! Kaa, thank you +++. hi good
  17. Starksa
    Starksa April 14 2013 12: 46
    0
    Advertising of our army should be everywhere, as well as more programs about modern types of weapons (Russian).
  18. My address
    My address April 14 2013 12: 49
    +4
    What kind of spiritual education to speak with our TV, in many respects performing an educational role? There was less porn, but more dill, both in terms of slandering our entire past, and in promoting selfishness. I do not remember which of the Prussians said that in the Franco-Prussian war 187? of the year was won by a Prussian teacher who brought up patriots.
    1. Kaa
      Kaa April 14 2013 15: 09
      +1
      Quote: My address
      I don’t remember which of the Prussians said that in the Franco-Prussian war 187? the Prussian teacher who raised the patriots won.

      I, too, can be mistaken, I can’t find it in nete, but up to the world war in the German Empire it was accepted among Civil!!!!! to indicate the employees in correspondence, when presenting on the service, indicate their military rank as a reserve, even a gefreyter, even a lieutenant. This was a generally accepted norm. Prove to me that this is not an excellent ADVERTISEMENT of the army of Kaiser Germany (information for consideration). At times people are shy to mention that they served as officers ... This is ANTI-ADVERTISING.
      1. Boa kaa
        Boa kaa April 14 2013 21: 12
        +3
        Quote: Kaa
        civil servants !!!!! indicate in correspondence, when presenting in the service indicate their military rank of the stock,

        I ask permission to clarify: the boy really wanted to be an officer, but when passing through the medical board they discovered a hidden heart defect! White ticket. It was my friend Tolya Korolyov. What should he write? what rank? maybe something else needs to be entered.
        And second, the beloved filmmaker from the television screen to a multimillion audience public relations about how he deftly retarded from the army. After that, Ryazan, as a person, ceased to be an authority for me.
        1. Kaa
          Kaa April 15 2013 01: 34
          0
          Quote: Boa constrictor KAA
          White ticket.
          Do you think that in Kaiser Germany EVERYONE PERFECTLY served, everyone wrote ranks? Just an additional indication of the army’s past gave a little additional respect to the official, burgher, etc., no more. It was not the 3rd Reich with its cult of culling the sick and inferior ...
          1. Boa kaa
            Boa kaa April 15 2013 18: 32
            +2
            Quote: Kaa
            Just an additional indication of the army’s past gave a little extra touch of respect for the official, burgher, etc.

            I agree, all the more, the history of Russia knows the times when the nobility considered it honor to serve the Fatherland. 17-18 century at balls, brilliant guard officers enjoyed exceptional success among the weaker sex! And this was also an advertisement.
            After the war, the front-line soldiers were proud of their uniforms, orders and medals, wounds and concussion stripes ... The present time is characterized by the fact that the enemy is trying to destroy our "defense consciousness". And instead of attacking, we defend ourselves, sometimes extremely ineptly. Example: Serdyukovtsy (shpaki) have nothing to do with the Armed Forces (they are civilians in their mindset and their thieves' habits!), But "MILITARY - THIEFS" are firmly entrenched among the people. There are villains, I do not argue. But as the "aliens" derbani, not a single general with his most dacha dacha ever stood close. But the newcomers anointed all of us, honest campaigners, with "good."
            "It's a shame, you know ..." (Caucasian captive)
  19. Clueless
    Clueless April 14 2013 13: 05
    -1
    Quote: Dinver
    I can write about a dozen such stories of friends and acquaintances, but there are those who were "lucky", they ended up in normal units, but there are 1-2 out of 10 people.


    n ... do not toss bags

    and normal people will not cut themselves veins
  20. Rezun
    Rezun April 14 2013 13: 57
    +4
    Voted against.
    We don’t need advertising, we need propaganda! The choice of a life path must be conscious, and by promising benefits, money, and benefits, we will determine the result of the choice. Yes, a military man, like everyone else, needs an apartment, a salary, a car, etc. But he has the right and duty to protect others!
    It is difficult and difficult in the army, and ... (the boards themselvesаyou live) - but always honorable!
    Service in the armed forces of the home country should be privilege-for honest, smart, brave, healthy!
  21. krokodil25
    krokodil25 April 14 2013 14: 15
    0
    At least TK Zvezda was included in the multiplex if they do not want to remove dom2 and all sorts of TV shows from the screens, etc. !!!
  22. sibircat
    sibircat April 14 2013 14: 36
    0
    Priorities in the country are clearly beginning to shift towards respect for the army.
    Even Igor Shuvalov proudly says that he himself served as a sergeant in the Strategic Missile Forces in Ukraine, and his son in the "secret" troops in the Pacific Fleet.
    More details, who has not seen, here: http: //www.youtube.com/watch? V = h8T3KNqK_4k & feature = player_embedded #!
    watch from 42 minutes.
    The same kind of advertising, or your own PR.
  23. Zomanus
    Zomanus April 14 2013 14: 37
    +1
    Service propaganda is needed in conjunction with business training. It's time to implement NVP everywhere. To give an opportunity to master VUSy before a call, in free time. By the way, as an option for both retreated and retired. Only such training should be conducted at the level of a partisan detachment, and not a military unit. Shagistics in this business tries are not needed.
  24. bddrus
    bddrus April 14 2013 15: 03
    0
    With propaganda in Russia it was always not so hot - therefore now there is a risk retroactively and not to win the second world war.
  25. Boa kaa
    Boa kaa April 14 2013 15: 21
    +6
    Everyone wants airborne, marines, special forces, pilots, sailors, missilemen, air defense pilots - it's all great, romantic and attractive! But it requires special qualities from a person: health, intelligence, willpower, physical condition and so on.
    And what should a simple infantryman (motorized rifleman) Vanya do?! How to make it so that he wanted to go to serve in the Armed Forces, and not consider this time to be aimlessly lost for himself. I think it needs to be addressed at the state level. The legislator must decide:
    - only those who have served in the Armed Forces have the right to subsequently hold positions in state structures at various levels;
    - out-of-competition admission to the state. educational institutions of vocational training (depending on the point of the certificate — to college, institute, academy, etc.)
    - statement in preferential turn on receiving municipal housing; obtaining an interest-free loan for the purchase (construction) of their own homes. And so on.
    Then the parents' attitude towards the service of their children will change, then the Army will become one of the social elevators for low-income children.
    In the Navy, they used to practice the speeches of vacationers in front of the students at the school, where he studied before being drafted. Dirty "ripped heads" transformed when they spoke to their peers. And they believed them, because they personally knew them, and not the visiting uncle, who tells stories on duty. Now serve 1 year. Therefore, it is for sensible contract. You can even arrange a business trip.
    About bullying. Suvorovets (cadet). The length of service of the year 43 (calendar — 37) had to be seen in many different ways. I will say one thing: where the commander is in place, there is no such rot there! The non-contractor was only in relation to the “hoses”, which did not hand over in time to admit to the self-service of the superintendent and keep the watch on duty. The rest flowed into the crew without incident. On the boat, everyone addressed each other by name, to officers named patronymic, to the commander - “comrade commander!”, Even when he addressed you on behalf of the patronymic. The brothers who went through the Afghan, said that after the first field release, hazing disappeared completely. You have to do business, then there will be no time for stupidity.
  26. Draz
    Draz April 14 2013 17: 04
    0
    It is necessary to make computer games and high-quality films; this will work not only within our country, but also abroad. The problem is that Americans are monopolists in this area, in every film, every game, the main goodies are Americans. Honestly, the whole world is already sick of Americanism! In ARMA2, BattleField, the new Company of Heroes 2, World of tanks, Fuel at War, the overwhelming majority plays for the Russians everywhere, and the only way out is auto-balance - to force people to throw people over to America.

    Projects with a Russian meaning need to be released, it’s not even necessary to film / do it with us, because I am disappointed in Russian cinema and igrostroy.
  27. Sochi
    Sochi April 14 2013 18: 07
    +1
    ANY MAN should be able to protect his family, people, country. If he is incapable of this, then he is not a man, and so, a misunderstanding with me .... and. A man, by definition, a warrior, it happened historically, it will continue to be so. It’s like a law of nature, the strongest survives. Now there is no propaganda apparatus that existed earlier, priorities have changed, so it is necessary to change forms and methods ... The army needs advertising, good and competent, so that the boys strive to serve.
  28. Eruption482
    Eruption482 April 14 2013 18: 19
    0
    Advertising is needed. But not just vulgar, but ideologically balanced and high-quality!
  29. Ivan.
    Ivan. April 14 2013 19: 00
    -1
    Poll: Do you need an advertisement for aircraft on state TV ?!

    What a stupid thing, it's like asking if you would like to rub your brains on yourself, don’t want a portion of the propaganda, but you’ll start to think.
    It would be better if you asked if you would like a specific, ad-free television program, telecast, print publication dedicated to this topic, and at the same time a whole Internet portal dedicated to this topic. It would be nice to create an army service summarizing the experience, wishes, suggestions and other things of the servicemen themselves who know the subject firsthand with the goal of quickly transforming the army to an appropriate situation so that the servicemen do not feel gears and further in the same spirit.
    The motivation may be positive, but the proposal is stupid because I didn’t read further and I don’t see the point.
  30. const72
    const72 April 14 2013 19: 01
    +1
    Quote: Dinver
    Yes, there are those who were "lucky", they got into the normal units, but there are 1-2 out of 10 people.

    According to your scenario, 80% of the male population should be disabled. I sympathize with your comrade, but about 8 out of 10, you famously bent it, personally among my comrades who served at the time of the collapse of the USSR and the dashing nineties, there is more than one victim, and everyone remembers the army with love, if I may say so.
  31. waisson
    waisson April 14 2013 19: 30
    +2
    I CONSIDER THAT ADVERTISING NEEDS PATRIOTIC FILMS ALSO NEEDED THE SOLDIERS DISAPPOINTING THE ARMY. FOR THE BASIS OF TAKING THE OFFICERS
  32. taseka
    taseka April 14 2013 19: 48
    +4
    It is necessary to start at school - NVP - initial military training! This item was removed by the hidden enemies of Russia, who want to see our boys "cannon fodder" This is where the first thought about defending the Motherland not by shouting, but by deed appeared !!! And now young people know more about gays than about soldiers!
    1. stalkerwalker
      stalkerwalker April 14 2013 22: 20
      +5
      Quote: taseka
      And now youth knows more about gays than about soldiers!

      I subscribe to the words ...
      Unfortunately, everything is descending - both the spirit of the recruits and the health ...
      You pass by the formation of the "young" somewhere at the station, and you realize that you are afraid to sneeze - that and look someone will blow away with the wind. And you look at the photo from Afgan and you no longer believe that 19-20 year old guys can look like that.
      Sorrow ...
  33. ars_pro
    ars_pro April 14 2013 20: 52
    0
    People in the third video clip: I’ll go to the chop after the army or where else, there’s no hazing but at the same time it’s natural to say 4 months only in training, to say just a patriot !!!! let not colliding let not knowing life let weak let whatever it is but he is a patriot and he is for Russia !!! This is what I respect in our people, in independence there is nothing from which he is ready to defend his homeland without passing his life !!! I am for strengthening the army !!!
  34. Vtel
    Vtel April 14 2013 22: 04
    0
    The information war is on the whole cannon. Who will win it, the liberals with the Blue House or the true patriots of Russia, is a matter of life!
  35. Santa bear
    Santa bear April 14 2013 22: 22
    0
    I'll just leave it here. I think a great example of how to show our army
  36. Dim Dim
    Dim Dim April 14 2013 23: 02
    0
    The army is inappropriately advertised, it is necessary to engage in patriotic education from the cradle and learn to love the Motherland. And then the Americans give us a hundred points handicap. When in the mornings each country’s flag rises, and in our country it is possible only on big holidays, otherwise it’s a violation of the law on state symbols.
  37. Dim Dim
    Dim Dim April 14 2013 23: 13
    0
    It’s not necessary to advertise the army, and it’s useless. It is necessary from the cradle to educate people in patriotism. If they love their homeland, then there will be no shortage in the army. People need to understand that service is an honorable DUTY. In this regard, we, at this stage, will give us one hundred points handicap. When a state flag is hoisted in front of each house in the mornings, validity for it enters the bloodstream from infancy. Yes, and with law-abidingness in traditional American society, everything is in order, if something is wrong, the neighbors will be stuck where it should be. We can only be pleased that the Negro-Mexican majority will finish this country before we can do it.
  38. ars_pro
    ars_pro April 14 2013 23: 19
    -1
    Dim Dim

    The point is not when they raise the symbolism, or someone like that, but the fact that we have to be absorbed from childhood is the way it is and here at least raise the flag at least do the holidays every day ... I lower not one day that if our soldiers didn’t spend in campaigns and battles, look at the history of even the Cossacks, every day somewhere they held something somewhere, that’s what every our child absorbs from his mother’s diaper and what we and our children should study , this is a story, and the realization of this gives us the understanding that we are a great power !!!
  39. Apollo
    April 15 2013 00: 03
    +1
    No comments good
  40. harrymur
    harrymur April 15 2013 00: 57
    +1
    there are more and more enthusiasts on the network, there’s no need to cry, just don’t interfere, maybe you need to give a free platform for placement and competitions with grants, that's great done, though there is a mistake with the tail number
    on the ship))
  41. albatross
    albatross April 15 2013 01: 58
    +1
    Advertising is needed, but unobtrusive. Such that it would be impossible to call advertising. Just increase the prestige of the profession. Constantly, methodically. And interesting films of course are needed. But the most important thing: if a girl wants to marry a military man, then fine.
  42. shpuntik
    shpuntik April 15 2013 02: 12
    +1
    It is necessary to create a brigade to combat terrorism abroad, which would protect the interests of the state abroad. It would not be bad, in the news on the first channel, to see a report on the destroyed Somali pirates, for example. This is the best advertisement. Or destroyed drug lords in Colombia or Afghanistan. And, money from the Committee on the fight against drugs, to give to fighters, let them secure their future.
  43. papas-57
    papas-57 April 15 2013 05: 40
    +1
    The army does not need to be advertised; it is just necessary to restore order there. The best advertisement now is the landing of Taburetkin. It will be seen that the Supreme takes care of the Army
    1. v.lyamkin
      v.lyamkin 11 September 2013 11: 34
      0
      I don’t quite agree with you: the army’s advertising is needed, but ... then you’re absolutely right - first put things in order and put some of the ministerial officers led by Taburetkin. And then advertise for your health.
  44. saygon66
    saygon66 April 15 2013 19: 29
    0
    -The best propagandists of military service are those who have served! I remembered how the Navy Day was celebrated in Tashkent (!) ... Family, and those who are older, gathered on the Square, youngsters in Telman Park. They dressed who had preserved what: Jackets, vests, peakless caps and berets! A veteran old man came to the Square, and even in full dress - in a white Dutch woman, with all orders and medals, and every Moreman came to shake his hand ... We walked around the square until dark, and then - fireworks! And the people from Thalmann formed into a company "box", unfurled the flag of the USSR Navy - and stomped down the street in formation ... And, I think, not one kid saw all this and tried on his uniform! It is a pity that the 23rd of February is not celebrated on a grand scale - to gather all servicemen, regardless of age and rank - and in formation, but along the main streets!
  45. Butchcassidy
    Butchcassidy April 18 2013 12: 26
    0
    it was high time to do this seriously.
    1. KononAV
      KononAV 19 May 2013 20: 39
      0
      Unfortunately, if you wrote an article then this is not the fact that something has changed. But in fact, you’ll get into the contract soldiers. And advertising is not needed.
  46. pvv113
    pvv113 9 January 2014 23: 59
    +6
    SUN ADVERTISING MUST BE OBLIGATORY ON TV. MY GENERATION WAS ADULTED WHEN THERE WERE NO TV ADVERTISING, BUT THERE WERE FILMS "OFFICERS", "ONE OLD MEN GO INTO BATTLE", "THE CHRONICLE OF THE SPOOKING BOMBARDER" AND OTHER FIGURES DISTINCT TO THE FILMS. OUT OF 43 GUYS OF MY SCHOOL GRADUATION, ABOUT HALF HAVE ADOPTED TO MILITARY SCHOOLS, CONNECTED THE FATE WITH THE ARMY, THE OTHER HONESTLY SERVED THE EMERGENCY SERVICE, SOME WENT TO STUDY AT THE PRACTICE SCHOOL. NOBODY DECLINED FROM THE ARMY. AND NOW? THE AUTHORITY OF THE EMPLOYEE SHMATKO AMONG YOUNG PEOPLE HAS INCREASED THE PERCENTAGE OF DIEDISTS AND OVERLAPPED. THE POLICY OF TRAINING THE ARMED FORCES STARTED WITH RESTRUCTION HAS REDUCED THE AUTHORITY OF THE ARMY IN THE EYES OF THE WHOLE COUNTRY. The collapse of the USSR and its armed forces poured oil. THIS IS NOW IMPORTANT TO RETURN THE PRESTIGE OF THE SERVICE BY ADVERTISING IT ON TELEVISION AND IN OTHER MEDIA.
  47. Leader
    Leader 5 March 2014 13: 29
    +1
    Modern advertising of the Russian army is stupid. It is so unreal that it causes only negative emotions. Some of the main characters of these videos are worth not a single day in the army. This is anti-advertising.
    The best advertisement is a 100% military duty of every citizen of Russia.
    The prestige of the army should not be raised by advertising, but by the attitude to the soldier and the creation of normal living conditions.
    We ran 5km in the morning - and there was an hour for a hot shower! And then we still have it: one tap with cold water for 15 people and for 15 minutes of time ...
    1. Turkir
      Turkir 5 November 2015 00: 27
      0
      Modern advertising of the Russian army is stupid. It is so unreal that it causes only negative emotions.

      Yes, I agree with you. A healthy soldier is the best advertisement for the Sun.
      It's no secret that in the United States there is a whole industry engaged in the propaganda of the American army.

      It's no secret that they go there mainly or unemployed or loafers. This is not my opinion, but the Americans.
      I share the point of view svp67, the author of the first comment.
      ----------
      A soldier in the army should only do what he can use in war.