Military Review

How Ukrainian and Russian tanks are advertised

36

The capture of the military equipment market largely depends on the advertising campaign for its promotion, while the task is to beautifully present its advantages, which may be far from the results achieved, and smooth out its shortcomings.


Advertising of Ukrainian tanks


The organization of such a campaign is clearly visible on the example of the promotion of Ukrainian tank "Oplot", which for twenty years never reached mass production.

In a recently released commercialMy webpage another attempt is made to present it as a promising new generation tank, as a continuation of the development of a promising Soviet tank, and as if in terms of its characteristics it surpasses the existing generation of tanks.

The material colorfully describes that it is equipped with the most modern control systems, powerful weapons, advanced protection, including the non-existent active protection "Zaslon", and how a robot tank can be created on the basis of this tank. The tank has a good export potential, almost all the equipment is made in Ukraine, and it could produce about 20-30 such tanks per year (in the 70s, the Malyshev plant produced up to 90 tanks per month), only neither a domestic nor a foreign customer for this tank is not.

I have already had to write about this tank more than once, it is worth reminding again about stories his appearance, about what he is, and about his possibilities.

Tank "Oplot" is a continuation of the line of Soviet tanks of the T-64, T-72 and T-80 families. In the late 70s, the development of a unified T-80 tank began to replace the existing family of almost identical tanks. It was a joint development of the Kharkov and Leningrad design bureaus: in Leningrad, a version of the T-80U gas turbine tank was developed, and in Kharkov, a diesel version of the T-80UD tank. The tank was distinguished by the most advanced fire control complex at that time, which switched to the T-90 tank in the early 90s. In 1984, both tanks were put into service, until 1991, about 600 T-80UD tanks were produced, all of them remained in Russia and, most likely, are in storage bases.

At the same time, in Kharkov, with the participation of dozens of Union enterprises, a promising new generation "Boxer / Hammer" tank was being developed with a fundamentally different layout and more powerful armament of 152 mm caliber. complex and costly development. A new generation tank with full redundancy of crew members and a digital tank and unit control system (TIUS) turned out to be too tough for Ukraine, and this work quietly died.

With the collapse of the Union, the production of the T-80UD tank also ceased, but in 1995, unexpectedly, Pakistan ordered a batch of 320 tanks, and within several years it was implemented. A significant part of the Russian equipment was replaced with a Ukrainian one, for example, the developers of the gun from Perm helped to establish its production at Ukrainian enterprises. Ukraine was also lucky that at the end of the 80s the documentation for the production of sighting systems of the tank was transferred, without which it would be impossible to produce tanks. It was possible to purchase the missing complete set through unofficial channels in Russia, in the 90s everything was bought and sold.

The T-80UD tank showed itself quite well in Pakistan, and there were basically no complaints about it, but when holding a tender for the purchase of tanks in 2017, Pakistan gave preference not to Oplot, but to the Chinese VT-4. In terms of their characteristics, they were about the same, the Chinese tank won by the presence of a digital battle control system (TIUS), although the first in the world, the development of such a system was started in Kharkov in the mid-80s as part of the "Boxer" tank project, but Ukraine has to conduct such a complex development was clearly beyond her powers.

The T-80UD tank in the early 2000s was renamed T-84 and put into service, 10 tanks were manufactured, which were paraded in Kiev in 2003, and their production stopped there, Ukraine did not have the means and capabilities to create such tanks ...

During the 2000s, the T-84 tank was modernized, a more powerful Knife reactive armor, a 1200-horsepower 6TD2 engine, a commander's panoramic sight and a satellite navigation system were installed. The tank has not fundamentally changed, but it was named "Oplot" and was put into service in 2009.

At the same time, the tank did not go into production, there was only one demonstration prototype.

In 2011, it was possible to conclude a contract with Thailand for the supply of 49 Oplot tanks. After repeated disruptions in the delivery time, it was finally completed in 2018, the serial production of the tank still did not start, they made only in 2019 another sample by the order of the United States, but it was never shipped.

At the jubilee parade this year, they decided to "shine" and show the "Oplot" tank as an achievement of the Ukrainian tank industry. It was somehow difficult to show the two existing tanks, they ordered another demonstration tank, there was no more strength for more. Three Oplot tanks marched in the parade, demonstrating the might of the armored forces and industry of Ukraine. An attempt to achieve complete replacement of Russian components for the T-84 and Oplot tanks was never implemented, it is planned to complete this by 2023.

So, the tank "Oplot" was developed more than 20 years ago as a modernization of the T-80UD tank, a small batch was made for Thailand, in Ukraine there are only three such demonstration models, and one of them should be transferred to the United States. There is no well-established serial production, the Ukrainian army does not have this tank either, and it has not been tested in hostilities in the Donbass, while they have been unsuccessfully trying to advertise it for many years in order to sell it to a foreign buyer.

This is a tank of the last Soviet generation with quite decent characteristics, close to the latest modification of the T-90M. In terms of firepower and control system, protection and power plant, they are approximately equal and are competitors in the international arms market, at the same level and the Chinese VT-4.

If the Russian and Chinese tanks have long been mass-produced and tested in the army, then the Ukrainian exists only in a few copies and has not reached the army.

Advertising of Russian tanks


The advertising of Russian tanks also contains a lot of "original" things, for example, the Chinese tank is distinguished by the presence of a digital control system, which makes it possible to significantly increase the efficiency of its use, and on Russian tanks there are only advertising statements that the Kalina FCS is integrated with the TIUS on the T-90M and a full-scale TIUS has been implemented on the Armata tank, there is no real confirmation of this in the public domain yet.

The situation is the same with active protection ads. In Russia, information is regularly thrown in about the installation on tanks of various variants of the KAZ "Arena", "Dozhd" or "Drozd", which were tested in the Soviet Union more than thirty years ago and did not come to use due to unproven efficiency, nevertheless, it is declared on in short, the promise of these systems.

The advertisement of the Russian T-90M tank is also quite original; recently there have been reports of the installation of an optoelectronic system on this tank on a retractable folding rod for "over-the-horizon" view, which is equipped with one tank, and it must be tested at military exercises. An article appeared in the American edition of the National InterestMy webpage, which discusses this "achievement" and its possible impact on the American program for the development of long-range artillery at a range of up to 70 km, it is true, it is not clear how this is connected, but nevertheless.

Of course, the tank needs good "eyes", but not implemented in the same primitive way?

A similar idea was discussed in the mid-80s as part of the Boxer tank project, but then they came to the conclusion that such a solution would not eliminate the problem, since the range of vision is still limited due to the terrain and shielding structures and forest plantations, besides, reliability the operation of such a bar in real combat conditions is highly questionable, and it was considered expedient to place the "eyes" of the tank on the aircraft. Acceptable UAVs did not exist at that time, in connection with which studies began on the use of the K-50 fire support helicopter under construction for these purposes, but the collapse of the Union did not allow the development of this topic.

At the initial stage, the idea was advertised for the Armata tank to launch the Pterodactyl UAV on a rope, but gradually it stalled, apparently for the same reason: due to the impossibility of using it in real operating conditions.

Nowadays, UAVs for various purposes are widely used, and they can be used much more effectively for the outboard "eyes" of the tank. A cheap and disposable UAV can be supplied with a tank and fired through a cannon or smoke grenade launchers, and it is also possible to equip a tank platoon (company) with reusable UAVs with operators on a special control machine in the structure of a tank unit.

The director of Uralvagonzavod advertised the Armata tank in an even more original way, saying that a batch of tanks with artificial intelligence was being prepared, hardly understanding what was behind such a concept. On today's military equipment, the maximum that is used is automatic control systems that work according to a rigidly set human algorithm, and artificial intelligence involves making an independent creative decision on the incoming information, and before that, oh, how far away. Now it is only possible to create a robotic tank with external control on the basis of "Armata", and for this a lot needs to be done.

Regarding the creation of robotic tanks based on serial chassis, we can say in the affirmative that it is possible, such models of tanks were created in the Soviet Union. There are no special technical problems here, you just have to equip these tanks with new systems and close the problem of the presence of a noise-immune and crypto-resistant communication channel with the tank, and this issue is still under resolution.

Advertising, as they say, is the engine of progress, but when conducting such campaigns, it is hardly worth breaking away from the real state of affairs and existing technical capabilities and wishful thinking.
Author:
Photos used:
yandex.ru
36 comments
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  1. The leader of the Redskins
    The leader of the Redskins 17 September 2021 18: 08
    +15
    For five years on the site, I learned to identify by the titles of articles by Damantsev and Skomorokhov. Now also Apukhina. However, like the content of his articles ...
    1. credo
      credo 17 September 2021 18: 40
      0
      Quote: Leader of the Redskins
      For five years on the site, I learned to identify by the titles of articles by Damantsev and Skomorokhov. Now also Apukhina. However, like the content of his articles ...

      Apparently the author made a typo, since the assertion that advertising is the engine of progress somehow cuts the ear and contradicts everyday life practice.
      As for our "successes" in the sale of domestic modern tanks abroad, then apparently the fact that many in the world are reconsidering the need to use tanks as the only and reliable iron fist on the battlefield also plays a role. And we are similar too.
      1. LiSiCyn
        LiSiCyn 18 September 2021 11: 32
        +4
        Another representative of the conditional enemy on the Zapad-2021 SSU, this time as a not the cheapest target - T-80U.

        Is it a well-visible white stripe, does it remind anyone of anything? wink
      2. this
        this 16 February 2022 10: 08
        -1
        In Russia, since the Second World War, it has developed that the first heavy violin is played by artillery - the god of war.
  2. Evil troll
    Evil troll 17 September 2021 18: 13
    +5
    Of course, the tank needs good "eyes", but not implemented in the same primitive way?

    Difficult and the fool will come up with.
    1. OgnennyiKotik
      OgnennyiKotik 17 September 2021 18: 36
      +14
      I don't understand the criticism of this telescopic system at all. It does not cancel the UAV. Another tool that increases situational awareness. It costs a penny, does not replace anything, but only supplements.
      The same Turks put these telescopic systems on MRAP, armored personnel carriers / infantry fighting vehicles, tanks and other armored (and not so) equipment. And serially and troops on the front line in Syria. There ours seem to have spied.




      1. Evil troll
        Evil troll 17 September 2021 18: 41
        +9
        The Turks can do it, they are smart and they have the right masts. But we get all sorts of nonsense. This mast was pushed onto one (!) Unfortunate experienced tank to see what would happen, so the VO's sofa-design department had already run out of bile.
        1. OgnennyiKotik
          OgnennyiKotik 17 September 2021 19: 05
          +3
          They also had such "masts". True, the need for this is very controversial)) can be needed in very rough terrain.

  3. rocket757
    rocket757 17 September 2021 18: 20
    +5
    The capture of the military equipment market largely depends on the advertising campaign for its promotion.
    ... Yes, yes, and also the RELIABILITY of everything and everyone ...
    And what can the Kukuevskys boast of?
  4. tank64rus
    tank64rus 17 September 2021 18: 41
    +6
    "Nowadays, UAVs for various purposes are massively used, and they can be used much more effectively for remote" eyes "of the tank. A cheap and disposable UAV can be included in the tank package and fired through a cannon or smoke grenade launchers, and there are also options" Through a cannon, UAVs have been launched for a long time Italians, for about five years already show at exhibitions, they have two disposable UAVs with a flight time of 30 minutes. Retractable rods are used by the Turks on the M60 and nothing work. The UAV will fly on a leash or without it better, so that it can do both. How the processes of using combat robots will develop is a very difficult question. I heard about all these innovations at the BTV Academy in the "dashing 90s", though people were not up to it all survived. And they could have gone oh how far. A scientific center is needed, it can revive the Academy destroyed by the "optimizer Serdyukov" with the task of mechatronics and robotization of military equipment. There may be another solution, but such a Center is needed. Only it should not be a show center.
  5. Kars
    Kars 17 September 2021 19: 26
    -1
    I don't believe in advertising.
    Or bribes, or technology transfer, or purchase loans.
  6. Prisoner
    Prisoner 17 September 2021 19: 30
    -1
    Do not go to a fortune-teller, Manilov and Oblomyv had hohlyat roots.
  7. hohol95
    hohol95 17 September 2021 19: 33
    +9
    The "Drozd" system, the Author, would not have been remembered. It was installed on the T-54/55 ... fool
  8. NSV
    NSV 17 September 2021 19: 55
    0
    Whatever they say, but the materials of this author are always interesting to read, simply, but with knowledge of the issue!
    1. Ilya Nikitich
      Ilya Nikitich 20 September 2021 19: 00
      0
      Yeah, and also Suvorov and Shirokorad ...
      1. NSV
        NSV 21 September 2021 01: 30
        0
        This author was related to the production of tanks in / in the 404 country, moreover directly !!! Georgia. But, here, the author writes correctly!
        Ps: Thrush was not installed on basic tanks !!!! But modified ones !!!!
  9. Ingvar K
    Ingvar K 17 September 2021 20: 04
    0
    The development and, accordingly, the advertising of tanks was at the crossroads of the birth of a new tactics of land combat. Something like this happened with the advent of motors and the extinction of cavalry as a type of armed forces. I do not share the enthusiasm for the UAV, because there is one nuance - control by radio signal, which means that the EW forces will soon use either a ground emitter or a rocket, which will put all the electronics in the air and on the ground. Hello again, the thousandth formula. Actually, tanks in a modern design are already an outdated type of weapon suitable for countries of the 3rd or 4th world, but without strong armor it will not work. This means that there will be tanks that are completely new in design and Armata is a transitional hybrid of a parody, but without this you cannot build a fundamentally different technique. Something like this.
    1. OgnennyiKotik
      OgnennyiKotik 17 September 2021 20: 30
      -5
      Quote: Ingvar K
      that there is one nuance - control by radio signal, which means that the electronic warfare forces will soon use either a ground emitter or a rocket, which will put all the electronics in the air and on the ground.

      You know the joke about the "nuance"? This is a mutually sharp "weapon". And definitely not absolute. Those with advanced UAVs have advanced electronic warfare systems. Including those based on them.
      Moreover, there are no real examples when the work of drones was stopped due to electronic warfare. There are workarounds and hiding methods. In principle, this is more and more complicated than it seems to ordinary people. Autonomous UAVs in general on electronic warfare do not care, only a priority target for them.
      Quote: Ingvar K
      tanks was at the crossroads of the birth of a new tactics of land combat

      Tanks are dying out as a class, that's a fact. Several days pass from the moment of gaining air superiority and suppression of air defense until the destruction of ground combat equipment. Then the clearing of the territory from the infantry, there is more important armored personnel carriers / infantry fighting vehicles, then the counter-guerrilla war, here MRAP is already more important.
      1. cat Rusich
        cat Rusich 17 September 2021 23: 52
        +9
        Quote: OgnennyiKotik

        Quote: Ingvar K
        tanks was at the crossroads of the birth of a new tactics of land combat

        Tanks are dying out as a class, that's a fact. Several days pass from the moment of gaining air superiority and suppression of air defense until the destruction of ground combat equipment. Then the clearing of the territory from the infantry, there is more important armored personnel carriers / infantry fighting vehicles, then the counter-guerrilla war, here MRAP is already more important.
        You can remember how under Nikita Khrushchev "died out as a class" cannon artillery
        The guns were removed everywhere ...
        They even created an experienced IT-1 "Dragon" battalion - some planned to replace all tanks with it.
        Only now has passed fashion for rockets, and for the army again had to develop barrel artillery systems ACS "Carnation" and "Acacia" ...
        With the advent of RPGs (RPG-7 as an example), the same "buried tanks" - it seemed that any infantryman with an RPG could stop a tank attack ...
        But the tank is still alive and vigorous, especially when the commanders are tactically competently using tanks in battle.
        Against drone UAVs - will do UAV fighter and the tanks will rush into battle again, reeling on the enemy's tracks ...
        soldier
        1. OgnennyiKotik
          OgnennyiKotik 18 September 2021 00: 18
          -1
          Quote: cat Rusich
          Against attack UAVs - will make a fighter UAV

          So they do it all, who can argue? Only in the equation do manned fighters change to unmanned ones. And then according to the equation: the conquest of air superiority + the suppression of air defense = the destruction of the organized armed forces of the country. Only the effectiveness of the destruction of equipment will be even higher.
          Forget about RPG-7, it's like Faustpatron. Already all chunga-chang have ATGMs, not like all sorts of forbidden ones.
          Quote: cat Rusich
          You can recall how under Nikita Khrushchev, "cannon artillery" died out as a class
          Thanks to this man, under him the Strategic Missile Forces appeared as a class. It is only thanks to these "excesses" that we retain at least some kind of sovereignty. It was necessary to push through the artillery and tank lobby, all these words and actions were aimed at this, all adequate people understand the decisive role of artillery and tanks at that time.
          1. cat Rusich
            cat Rusich 18 September 2021 19: 25
            +1
            Quote: OgnennyiKotik
            Only in the equation do manned fighters change to unmanned ones. And then according to the equation: the conquest of air superiority + the suppression of air defense = the destruction of the organized armed forces of the country. Only the effectiveness of the destruction of equipment will be even higher.
            .
            thanks for conquer science ...
            How did air superiority help the USSR and the United States win Afghanistan?

            Quote: OgnennyiKotik

            Quote: cat Rusich
            You can recall how under Nikita Khrushchev, "cannon artillery" died out as a class
            Thanks to this man, under him the Strategic Missile Forces appeared as a class. It is only thanks to these "excesses" that we retain at least some kind of sovereignty. ...
            This is the same N. S. Khrushchev who took Crimea from the RSFSR and presented it across all the laws of the USSR - the Ukrainian SSR ...
            How did the presence of the Strategic Missile Forces of the USSR help to preserve the USSR itself?

            hi
      2. bk0010
        bk0010 18 September 2021 08: 22
        +6
        Quote: OgnennyiKotik
        Tanks are dying out as a class, that's a fact.
        Yes, and what will you fight? Do you want to roll a half-gun with your hands again?
      3. Ingvar K
        Ingvar K 18 September 2021 08: 59
        +1
        When we talk about a full-scale military conflict, and not about the shooting of individual barmaley, then the defense against UAVs will be built on several levels. Disabling control systems in the combat zone, and then mechanical defeat of aircraft that switched to autonomous flight mode. No one will leave his troops without cover. I cannot agree that tanks are dying out, time is changing the way they are used. Accordingly, there will be a different layout, different weapons and physics of movement on the battlefield. Aviation does not solve the problem of seizing territories, the last word in a battle is always for the infantry.
      4. Firelake
        Firelake 22 September 2021 07: 17
        0
        Tanks are dying out as a class, that's a fact


        Without a breakthrough weapon, and this is exactly what a tank is, you cannot fight.
  10. svp67
    svp67 18 September 2021 05: 56
    +2
    It was a joint development of the Kharkov and Leningrad design bureaus: in Leningrad, a version of the T-80U gas turbine tank was developed, and in Kharkov, a diesel version of the T-80UD tank. The tank was distinguished by the most advanced fire control complex at that time, which switched to the T-90 tank in the early 90s.
    With one clarification. The T-80U appeared as a combination of the developments of the Leningradskoko Design Bureau - the base chassis and the Kharkov Design Bureau - a fighting compartment with a tower from ob. 476 "Kedr" ...

    In 1984, both tanks were put into service, until 1991, about 600 T-80UD tanks were produced, all of them remained in Russia and, most likely, are in storage bases.
    Now the T-80UD act as "donors" of towers for installation on the T-80B chassis, when they are modernized and the output is the T-80UE-1
  11. aleks700
    aleks700 18 September 2021 07: 40
    0
    "An attempt to achieve complete replacement of Russian components for T-84 and Oplot tanks has not been implemented, it is planned to complete this by 2023"
    What's this? Are you still supplying weapons to Ukraine?
    1. I am not a robot
      I am not a robot 18 September 2021 10: 20
      0
      so these tanks are not produced
    2. Alf
      Alf 18 September 2021 22: 07
      +2
      Quote: aleks700
      Are you still supplying weapons to Ukraine?

      Why are you surprised? Last year, it was infa that Ukraine was still buying diesel engines in Russia, though through Belarus. Nothing personal, just business ...
  12. Usher
    Usher 18 September 2021 14: 22
    0
    Quote: OgnennyiKotik
    Tanks are dying out as a class, that's a fact

    Are you seriously? Tanks as a class in the near and distant future will not die out by definition. The form may change, but the content, that is, the purpose, will not change. Do you think it's better as in WWI with infantry chains to attack? Machine guns and mortars?
  13. Donhofleo
    Donhofleo 18 September 2021 20: 31
    -1
    In the Protracted War, all advanced tanks, as well as other equipment and aircraft, will be destroyed in months. There will be no factories for restoration or production either. and this is where simplicity will provide an advantage. Only, apparently, there will not be such a war, due to the understanding of the sides of the fatality of such an event. Hence the conclusion. We need to develop robots, which is what we are heading for. But the last word, as always, belongs to the infantry. Conclusion, it is necessary to train fighters and equip them with robots ...
  14. Maks winter
    Maks winter 19 September 2021 01: 15
    0
    Forgive me, dear VO readers, but let me ask you, what, in 404, did they learn how to make cannons, or will they remove cannons from old tanks? maybe I'm not in the subject, but in my opinion I cannot make guns on my own in / on the kraina ...
    1. Alf
      Alf 19 September 2021 23: 23
      +2
      Quote: Maks Winter
      Forgive me, dear VO readers, but let me ask you, what, in 404, did they learn how to make cannons, or will they remove cannons from old tanks? maybe I'm not in the subject, but in my opinion I cannot make guns on my own in / on the kraina ...

      So that's why they went for export through ... mother. I don’t remember which V / HA plant began to produce barrels, but they began to burst en masse during firing. It got to the point that guns were removed from storage facilities (cemeteries) from tanks.
      1. hammerite
        hammerite 28 September 2021 18: 29
        0
        Sumy NPO named after Frunze in 2008 officially stopped production of KB-3. In fact, three years earlier. Now the plant is practically non-existent.
        However, a couple of years ago, the technology for the production of tank gun barrels was developed at the Novo Kramatorsk Machine-Building Plant. Successful tests have been carried out. But the products are not produced. Too expensive for a 404 country ...
  15. zenion
    zenion 19 September 2021 17: 28
    0
    It was impossible to do something in Ukraine, from the moment when it became independent. Along with independence, all large factories were killed, as well as those that supplied the assembly with custom-made parts for everything else. Instead of factories, posts from fences remained in places.
  16. spectr
    spectr 29 September 2021 11: 47
    0
    Advertising, as they say, is the engine of progress, but when conducting such campaigns, it is hardly worth breaking away from the real state of affairs and existing technical capabilities and wishful thinking.

    Ordinary psychology. The main thing is to fool the head of the senior officers. And everything else is little things. No lieutenant will complain about a general if he is wrong. Rather, on the contrary, this lieutenant will also be thrown out for failure to fulfill the assigned task using this technique.
  17. Victor Nikiporets
    Victor Nikiporets 21 November 2021 15: 43
    0
    T 80UD produced just over 300 units, the first batch came with a cast turret from T 80BV. Half of the tanks, before the collapse of the Union, managed to get into the territory of the RSFSR, the other half remained in the 404 holder. Russian tanks, due to the fact that the manufacturer remained abroad, were launched under the cutter or became targets at landfills. Those that remained in the country of victorious moronism, due to the increased cretinism of the "military leadership", were removed from service and withdrawn from units to warehouses and in the early 2000s, after painting and cosmetic refinements, went to Pakistan. So the T 80UD remained in the warehouses - zero point ... oh tenths.