The connection of modern PR-technologies with the experiments of academician Pavlov on dogs
30
When it comes to the mass consciousness and the methods of manipulating it, many have skepticism. It is connected with the conviction that each person individually responds to certain external stimuli, and therefore mass consciousness as such is impossible in principle.
But experts in the field of public relations, the psychology of the individual and the masses say the opposite. Mass consciousness is a very obvious thing. And manipulating it is a process that has been gaining momentum more and more recently.
There are several methods and means for manipulating the mass consciousness. One of the most common and effective is the broadcast of the same opinion, which is presented as the ultimate truth. This method differs from frank propaganda in the following ways: broadcasts can be spontaneous, and such when the person himself wants to choose them, without even realizing that his “urge” is the work of PR technologists.
On the channel, Arkady Mamontov presents the story of Stuart Yuen, an expert in the field of PR-technologies. In his narrative, the expert shares interesting arguments and considerations about how truth can be presented, under what “sauce”, how the mass consciousness is being manipulated today. The connection between the experiments of academician Pavlov on dogs with modern PR-technologies is described.
Our news channels
Subscribe and stay up to date with the latest news and the most important events of the day.
Dear reader, to leave comments on the publication, you must sign in.
"Right Sector" (banned in Russia), "Ukrainian Insurgent Army" (UPA) (banned in Russia), ISIS (banned in Russia), "Jabhat Fatah al-Sham" formerly "Jabhat al-Nusra" (banned in Russia) , Taliban (banned in Russia), Al-Qaeda (banned in Russia), Anti-Corruption Foundation (banned in Russia), Navalny Headquarters (banned in Russia), Facebook (banned in Russia), Instagram (banned in Russia), Meta (banned in Russia), Misanthropic Division (banned in Russia), Azov (banned in Russia), Muslim Brotherhood (banned in Russia), Aum Shinrikyo (banned in Russia), AUE (banned in Russia), UNA-UNSO (banned in Russia), Mejlis of the Crimean Tatar people (banned in Russia), Legion “Freedom of Russia” (armed formation, recognized as terrorist in the Russian Federation and banned), Kirill Budanov (included to the Rosfinmonitoring list of terrorists and extremists)
“Non-profit organizations, unregistered public associations or individuals performing the functions of a foreign agent,” as well as media outlets performing the functions of a foreign agent: “Medusa”; "Voice of America"; "Realities"; "Present time"; "Radio Freedom"; Ponomarev Lev; Ponomarev Ilya; Savitskaya; Markelov; Kamalyagin; Apakhonchich; Makarevich; Dud; Gordon; Zhdanov; Medvedev; Fedorov; Mikhail Kasyanov; "Owl"; "Alliance of Doctors"; "RKK" "Levada Center"; "Memorial"; "Voice"; "Person and law"; "Rain"; "Mediazone"; "Deutsche Welle"; QMS "Caucasian Knot"; "Insider"; "New Newspaper"
Information