Military Review

The connection of modern PR-technologies with the experiments of academician Pavlov on dogs

30

When it comes to the mass consciousness and the methods of manipulating it, many have skepticism. It is connected with the conviction that each person individually responds to certain external stimuli, and therefore mass consciousness as such is impossible in principle.


But experts in the field of public relations, the psychology of the individual and the masses say the opposite. Mass consciousness is a very obvious thing. And manipulating it is a process that has been gaining momentum more and more recently.

There are several methods and means for manipulating the mass consciousness. One of the most common and effective is the broadcast of the same opinion, which is presented as the ultimate truth. This method differs from frank propaganda in the following ways: broadcasts can be spontaneous, and such when the person himself wants to choose them, without even realizing that his “urge” is the work of PR technologists.

On the channel, Arkady Mamontov presents the story of Stuart Yuen, an expert in the field of PR-technologies. In his narrative, the expert shares interesting arguments and considerations about how truth can be presented, under what “sauce”, how the mass consciousness is being manipulated today. The connection between the experiments of academician Pavlov on dogs with modern PR-technologies is described.

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  1. Shuttle
    Shuttle 3 July 2020 19: 41 New
    10
    When it comes to the mass consciousness and methods of manipulating it, many have sepsis.

    I don’t know how many people do, but here I am definitely skeptical about the occurrence of sepsis in this situation.
    Olepyatka, not otherwise. :)
    1. demo
      demo 3 July 2020 21: 14 New
      +6
      Perhaps the author does not see the fundamental difference between skepticism - a critically distrustful attitude to something and sepsis - a systemic inflammatory reaction.
  2. lucul
    lucul 3 July 2020 19: 45 New
    -2
    The worst sin is the fornication of the mind.
    1. Deniska999
      Deniska999 3 July 2020 20: 07 New
      +3
      What do you mean by this phrase?
      1. lucul
        lucul 3 July 2020 20: 11 New
        -9
        What do you mean by this phrase?

        Who is ripe he will understand)))
        And who else is not - it is useless to explain ....
        1. Deniska999
          Deniska999 3 July 2020 21: 10 New
          10
          So you yourself do not know. I have a few assumptions. I wanted to know what you are investing specifically in these words. It is a pity that your ironic arrogance does not allow an adequate dialogue.
    2. demo
      demo 3 July 2020 21: 55 New
      +4
      Any fornication begins with this. From fornication of the mind or fornication in the mind.
    3. Dr. Frankenstucker
      Dr. Frankenstucker 4 July 2020 00: 01 New
      +2
      Quote: lucul
      The worst sin is the fornication of the mind.

      So don't bang your brains.
      Or are you about mental lust, Erasmus? laughing
    4. Boris ⁣ Shaver
      Boris ⁣ Shaver 5 July 2020 15: 32 New
      0
      Quote: lucul
      The worst sin is the fornication of the mind

      Do you excuse fornication for yourself?
  3. tatra
    tatra 3 July 2020 19: 51 New
    15
    Anti-Soviet propaganda is a fine example of manipulating people with low intelligence, easily suggestible, unable to think independently, analyze the incoming information that their puppeteers easily manipulate - the "clear-sighted" members of the CPSU, liberalists, neo-Bandera members, and others. And these zombies in chorus repeat for their puppeteers "yes, Russia fed the whole world to the communists, the people won not because of it, but contrary to that, they filled up the enemy with corpses, shot their soldiers in the back, Stalin the cannibal and ghoul, all Stalinists are descendants of the guard, quilted jackets" . The puppeteers taught them that it was necessary to praise strictly the last Russian monarch, a citizen of a foreign country, to Bandera — they stupidly, thoughtlessly praise them.
    1. aleksejkabanets
      aleksejkabanets 3 July 2020 20: 11 New
      +7
      Quote: tatra
      Anti-Soviet propaganda is a fine example of manipulating people with low intelligence, easily suggestible, unable to think independently

      Better not tell.
      1. AU Ivanov.
        AU Ivanov. 3 July 2020 23: 32 New
        -8
        Quite the opposite: Soviet propaganda was designed for primitive people.
        1. Ross xnumx
          Ross xnumx 4 July 2020 03: 48 New
          +9
          Quote: AU Ivanov.
          Quite the opposite: Soviet propaganda was designed for primitive people.

          Tell us, AC (but not Pushkin) of mental perfection, which is this:
          The text of the "Code of Ethics for the Builder of Communism"

          is primitivism?
          Finally, unveil the high positions of the moral code of the builder of capitalism ... Or you can object to something against this:
          Capital is afraid of lack of profit or profit too small, just as nature is afraid of emptiness. But once sufficient profits are available, capital becomes bold. Provide 10 percent, and the capital agrees to any application, at 20 percent it becomes lively, at 50 percent it is positively ready to break its head, at 100 percent it violates all human laws, at 300 percent there is no crime that he would not risk, at least under pain of the gallows.

          Profit at all costs is the whole moral of capitalist society.
          1. nikvic46
            nikvic46 5 July 2020 06: 47 New
            0
            This quote from Marx is more than convincing. But if we look at Marx more broadly, then the most successful companies, banks act according to the theory of this scientist. Many of them would be very surprised that they act according to the laws set forth in Capital. The deviation from these laws is death for any capitalist.
    2. lucul
      lucul 3 July 2020 20: 13 New
      -6
      The puppeteers taught them that it was necessary to praise strictly the last Russian monarch, a citizen of a foreign country, to Bandera;

      Good hutspa)))
    3. Campanella
      Campanella 3 July 2020 20: 22 New
      0
      They wrote correctly, and as opposed to all the "shortcomings" of the Soviet Union, these holy fools of all stripes talk with enthusiasm about freedoms and democracy and other values ​​that they carry day and night from their every gap, filling them with our impoverished life, while not enriching themselves quietly despite all the economic difficulties.
      You sometimes wonder, what did these liberals do for society and people, that they are paid decent money for this?
      And you know, this is a payment for the destruction of Russia.
    4. tihonmarine
      tihonmarine 3 July 2020 21: 14 New
      +2
      Quote: tatra
      "sighted" members of the CPSU, liberalists

      You don’t need to manipulate these either, they will sell them for green paper with someone else’s president and they will pound themselves on the chest.
    5. Dr. Frankenstucker
      Dr. Frankenstucker 3 July 2020 23: 36 New
      +1
      Let it be to you. The victims any propaganda intelligence piggy bank.
    6. businessv
      businessv 4 July 2020 12: 13 New
      +1
      Quote: tatra
      Anti-Soviet propaganda is a fine example of manipulating people with low intelligence, easily suggestible, unable to think independently
      This is exactly what the whales and their archers in our country did in the late 80s and early 90s. The result is amazing - there is no great country!
  4. Keyser soze
    Keyser soze 3 July 2020 21: 16 New
    +5
    Well, even though during my summer vacation my mind is completely obscured by Greek ouzo, I buy something in two-liter bottles and turn to the political technologists from the gates .... laughing
    1. Mordvin 3
      Mordvin 3 4 July 2020 04: 45 New
      +3
      Quote: Keyser Soze
      Well, though used during summer vacation

      And for almost 20 years I have been working hard without holidays.
      1. Keyser soze
        Keyser soze 4 July 2020 09: 02 New
        +4
        And for almost 20 years I have been working hard without holidays.


        I’m old for this already Vladimir .... I can’t work hard, like at twenty and do I need it? Work, work and hop, fell into a coffin ....

        10 years ago, tired of working as a slave, for large corporations, although they paid well. He gave them a kick, I don’t know how to say it in Russian - he made a downgrade career, in general, he lowered his career in the stairs and now I work for myself and try to live in peace. Not a rich man, I’m paying bills and that’s not bad ...
        1. Mordvin 3
          Mordvin 3 4 July 2020 09: 06 New
          +2
          Quote: Keyser Soze
          and now I work for myself and try to live in peace.

          This requires initial capital. I don’t have it.
          1. Keyser soze
            Keyser soze 4 July 2020 09: 27 New
            +3
            This requires initial capital.


            For each profession, it is different. And he opened my company on his credit card ... :)
      2. Boris ⁣ Shaver
        Boris ⁣ Shaver 5 July 2020 15: 35 New
        0
        Quote: mordvin xnumx
        And I’ve been working hard for almost 20 years without holidays

        So do not sleep for long
  5. Svetlana
    Svetlana 3 July 2020 23: 13 New
    0
    Ox my god. We were told about the mass consciousness in the lessons of that still Soviet school. Told in literature lessons, parsing stories
    Maxim Gorky who wrote about this.
  6. Catfish
    Catfish 3 July 2020 23: 42 New
    +6
    Pavlov’s dog has long proved everything to everyone. And a bunch of kabyzdohov on the site once again proved the correctness of her theory. Lick while the tongue works.
  7. nikvic46
    nikvic46 4 July 2020 06: 58 New
    +2
    The Russophobia that comes from the West can only be read in our newspapers. The most primitive Russophobia is the destruction of the most valuable things that people have been postponed from childhood. This is deforestation near the city, the destruction of recent history, culture. If before the camp site was called "Oaks" because there was an oak grove. And now this grove is not there, but the name is still preserved. That communion with the Motherland lies in words, everything it will fly off like a husk in difficult times. And to lay the core in a person, it can only be labor, not chatter.
  8. nikvic46
    nikvic46 4 July 2020 08: 06 New
    +1
    Quote: aleksejkabanets
    Quote: tatra
    Anti-Soviet propaganda is a fine example of manipulating people with low intelligence, easily suggestible, unable to think independently

    Better not tell.

    You have hit the mark. When Kashpirovsky appeared, the goal of the authorities was to find out what percentage of suggested people was. It turned out to be considerable. It is these people who watch anti-Soviet films with pleasure. Many people answer in the affirmative if they believe such films. Other people are just interested in the development of events. With such people, you can do what you want until they are personally touched.
  9. businessv
    businessv 4 July 2020 12: 08 New
    0
    Quote: tatra
    The puppeteers taught them that it was necessary to praise strictly the last Russian monarch, a citizen of a foreign country, to Bandera;
    Irina, I liked your post, but this narrow-minded and cowardly ghoul has never been a Russian monarch!