The connection of modern PR-technologies with the experiments of academician Pavlov on dogs

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When it comes to the mass consciousness and the methods of manipulating it, many have skepticism. It is connected with the conviction that each person individually responds to certain external stimuli, and therefore mass consciousness as such is impossible in principle.

But experts in the field of public relations, the psychology of the individual and the masses say the opposite. Mass consciousness is a very obvious thing. And manipulating it is a process that has been gaining momentum more and more recently.



There are several methods and means for manipulating the mass consciousness. One of the most common and effective is the broadcast of the same opinion, which is presented as the ultimate truth. This method differs from frank propaganda in the following ways: broadcasts can be spontaneous, and such when the person himself wants to choose them, without even realizing that his “urge” is the work of PR technologists.

On the channel, Arkady Mamontov presents the story of Stuart Yuen, an expert in the field of PR-technologies. In his narrative, the expert shares interesting arguments and considerations about how truth can be presented, under what “sauce”, how the mass consciousness is being manipulated today. The connection between the experiments of academician Pavlov on dogs with modern PR-technologies is described.

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    1. +10
      3 July 2020 19: 41
      When it comes to the mass consciousness and methods of manipulating it, many have sepsis.

      I don’t know how many people do, but here I am definitely skeptical about the occurrence of sepsis in this situation.
      Olepyatka, not otherwise. :)
      1. +6
        3 July 2020 21: 14
        Perhaps the author does not see the fundamental difference between skepticism - a critically distrustful attitude to something and sepsis - a systemic inflammatory reaction.
    2. -2
      3 July 2020 19: 45
      The worst sin is the fornication of the mind.
      1. +3
        3 July 2020 20: 07
        What do you mean by this phrase?
        1. -9
          3 July 2020 20: 11
          What do you mean by this phrase?

          Who is ripe he will understand)))
          And who else is not - it is useless to explain ....
          1. +10
            3 July 2020 21: 10
            So you yourself do not know. I have a few assumptions. I wanted to know what you are investing specifically in these words. It is a pity that your ironic arrogance does not allow an adequate dialogue.
      2. +4
        3 July 2020 21: 55
        Any fornication begins with this. From fornication of the mind or fornication in the mind.
      3. +2
        4 July 2020 00: 01
        Quote: lucul
        The worst sin is the fornication of the mind.

        So don't bang your brains.
        Or are you about mental lust, Erasmus? laughing
      4. 0
        5 July 2020 15: 32
        Quote: lucul
        The worst sin is the fornication of the mind

        Do you excuse fornication for yourself?
    3. +15
      3 July 2020 19: 51
      Anti-Soviet propaganda is an excellent example of the manipulation of people with low intelligence, easily suggested, unable to think independently, to analyze the incoming information, which are easily manipulated by their puppeteers - "recovered" members of the Communist Party of the Soviet Union, liberals, neo-Banderites, and others. And these zombies repeat in chorus after their puppeteers "yes, before the communists, Russia fed the whole world, the people won not thanks to, but in spite of, the enemy was filled with corpses, they shot their soldiers in the backs, Stalin is a cannibal and a ghoul, all the Stalinists are the descendants of guardians, quilted jackets" ... The puppeteers instilled in them that it is necessary to praise strictly the last Russian monarch, a citizen of a foreign country Bandera - they stupidly, thoughtlessly praise them.
      1. +7
        3 July 2020 20: 11
        Quote: tatra
        Anti-Soviet propaganda is a fine example of manipulating people with low intelligence, easily suggestible, unable to think independently

        Better not tell.
        1. -8
          3 July 2020 23: 32
          Quite the opposite: Soviet propaganda was designed for primitive people.
          1. +9
            4 July 2020 03: 48
            Quote: AU Ivanov.
            Quite the opposite: Soviet propaganda was designed for primitive people.

            Tell us, AC (but not Pushkin) of mental perfection, which is this:
            The text of the "Code of Ethics for the Builder of Communism"

            is primitivism?
            Finally, unveil the high positions of the moral code of the builder of capitalism ... Or you can object to something against this:
            Capital is afraid of lack of profit or profit too small, just as nature is afraid of emptiness. But once sufficient profits are available, capital becomes bold. Provide 10 percent, and the capital agrees to any application, at 20 percent it becomes lively, at 50 percent it is positively ready to break its head, at 100 percent it violates all human laws, at 300 percent there is no crime that he would not risk, at least under pain of the gallows.

            Profit at all costs is the whole moral of capitalist society.
            1. 0
              5 July 2020 06: 47
              This quote from Marx is more than convincing. But if we take a broader view of Marx, then the most successful companies, banks operate according to the theory of this scientist. Many of them would be very surprised that they operate according to the laws set forth in Capital. Deviation from these laws is death for any capitalist.
      2. -6
        3 July 2020 20: 13
        The puppeteers taught them that it was necessary to praise strictly the last Russian monarch, a citizen of a foreign country, to Bandera;

        Good hutspa)))
      3. 0
        3 July 2020 20: 22
        They wrote correctly, and in contrast to all the "shortcomings" of the Soviet Union, these foolish liberals of all stripes enthusiastically talk about freedom and democracy and other values ​​that they carry day and night from all cracks, filling our impoverished life with them, while quietly enriching themselves not despite all the economic difficulties.
        You sometimes wonder, what did these liberals do for society and people, that they are paid decent money for this?
        And you know, this is a payment for the destruction of Russia.
      4. +2
        3 July 2020 21: 14
        Quote: tatra
        "recovered" members of the CPSU, liberals

        You don’t need to manipulate these either, they will sell them for green paper with someone else’s president and they will pound themselves on the chest.
      5. +1
        3 July 2020 23: 36
        Let it be to you. The victims any propaganda intelligence piggy bank.
      6. +1
        4 July 2020 12: 13
        Quote: tatra
        Anti-Soviet propaganda is a fine example of manipulating people with low intelligence, easily suggestible, unable to think independently
        This is exactly what the whales and their archers in our country did in the late 80s and early 90s. The result is amazing - there is no great country!
    4. +5
      3 July 2020 21: 16
      Well, even though during my summer vacation my mind is completely obscured by Greek ouzo, I buy something in two-liter bottles and turn to the political technologists from the gates .... laughing
      1. +3
        4 July 2020 04: 45
        Quote: Keyser Soze
        Well, though used during summer vacation

        And for almost 20 years I have been working hard without holidays.
        1. +4
          4 July 2020 09: 02
          And for almost 20 years I have been working hard without holidays.


          I’m old for this already Vladimir .... I can’t work hard, like at twenty and do I need it? Work, work and hop, fell into a coffin ....

          10 years ago, tired of working as a slave, for large corporations, although they paid well. He gave them a kick, I don’t know how to say it in Russian - he made a downgrade career, in general, he lowered his career in the stairs and now I work for myself and try to live in peace. Not a rich man, I’m paying bills and that’s not bad ...
          1. +2
            4 July 2020 09: 06
            Quote: Keyser Soze
            and now I work for myself and try to live in peace.

            This requires initial capital. I don’t have it.
            1. +3
              4 July 2020 09: 27
              This requires initial capital.


              For each profession, it is different. And he opened my company on his credit card ... :)
        2. 0
          5 July 2020 15: 35
          Quote: Mordvin 3
          And I’ve been working hard for almost 20 years without holidays

          So do not sleep for long
    5. 0
      3 July 2020 23: 13
      Ox my god. We were told about the mass consciousness in the lessons of that still Soviet school. Told in literature lessons, parsing stories
      Maxim Gorky who wrote about this.
    6. +6
      3 July 2020 23: 42
      Pavlov’s dog has long proved everything to everyone. And a bunch of kabyzdohov on the site once again proved the correctness of her theory. Lick while the tongue works.
    7. +2
      4 July 2020 06: 58
      The Russophobia that comes from the West can only be read in our newspapers. The most primitive Russophobia consists in the destruction of the most valuable things that have been put off by people since childhood. This is the deforestation near the city, the destruction of recent history and culture. If earlier the camp site was called "Dubki", because there was an oak grove. But now this grove does not exist, but the name is still preserved. The fact that involvement in the Motherland lies in words, everything it will fly off like a husk in a difficult moment. And to lay the core in a person, it can only be work, not chatter.
    8. +1
      4 July 2020 08: 06
      Quote: aleksejkabanets
      Quote: tatra
      Anti-Soviet propaganda is a fine example of manipulating people with low intelligence, easily suggestible, unable to think independently

      Better not tell.

      You have hit the mark. When Kashpirovsky appeared, the goal of the authorities was to find out what percentage of suggested people was. It turned out to be considerable. It is these people who watch anti-Soviet films with pleasure. Many people answer in the affirmative if they believe such films. Other people are just interested in the development of events. With such people, you can do what you want until they are personally touched.
    9. 0
      4 July 2020 12: 08
      Quote: tatra
      The puppeteers taught them that it was necessary to praise strictly the last Russian monarch, a citizen of a foreign country, to Bandera;
      Irina, I liked your post, but this narrow-minded and cowardly ghoul has never been a Russian monarch!

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