Information in the community. The weapon is sharper than a sword!


A certain (and large) informational impact on other people is exerted by the appearance of a person. It’s not without reason that they say: they’re met by clothes,


... my mouth shall not tell a lie, and my tongue shall not utter a lie! ..
Job 27: 4

And one of the first lessons I learned in this area: before preparing any events, you need to carefully select, study and understand the audience you are going to influence. Moreover, the most difficult, probably, is to correctly single out, identify the defining signs and outline its circle as accurately as possible.
The same informational events cannot equally affect different people from different social strata with different interests. Everyone needs something different. And if you clearly defined the goal, then picking up a key to it is already much easier.
Trilobite Master


Public Opinion Management Technologies. Not so long ago I entered VO article about Dr. Goebbels as a genius of fascist propaganda. And, yes, of course, he managed to do some in this area. But his role is really far from what it seems to some. Moreover, living in the information society, many of our citizens are still clearly not very well aware of its capabilities. And that is why today in this article, as well as in a number of subsequent ones, this topic will be considered in sufficient detail. Moreover, the story will be started specifically from the "small things", the very such minor PR-events, which, however, are also needed. Well, then we get to events of world significance. Everything has its time!

Personal experience is the foundation of everything!


Is the author capable of such a task? Yes, I can afford it, since from 1995 to 2017 he taught disciplines related to the specialties “PR” (public relations) and “Advertising”, and he wrote just a lot of articles (they can be found and read on eLibrary.ru) on this topic (the effectiveness of work in the Higher School is now assessed by the number and quality of such publications) and a number of textbooks published both in our country and abroad. It turned out that in our University of Penza, the specialty "Public Relations" was opened the third in the country after LETI and MGIMO. So the experience in our department has been very extensive. Well, practical work in this area will be discussed in more detail hereafter.

You sit in the village - learn about PR


I would like to start with how I generally learned about PR. It turned out that when I was young, working as a teacher in a rural school (from 1977 to 1980), for some reason I dreamed about the career of a science fiction writer. And I decided to start with small forms, that is, with stories. He wrote “When you walk” (about a meeting of a village school teacher with an alien on a dirty road), “Are there only seagulls ...” (about Operation “The Seagull” and again the “aliens”) and “If you see a concrete cube!” (about aliens and all sorts of scammers who make money on them), and it was there that I had a specialist in public relations. For God's sake, I don’t remember where I got it from, probably, from some Western NF-book, because then the USSR did not even know such a word. It was only in 1985 that the dissertation was defended that PR was the fabrication of bad imperialists on how to brainwash, intoxicate class-conscious workers, that is, judging by it, it was something like Aunt Nepogodushka from the movie "Mary the Artisan" , where she so powdered her brains that she just repeated: “That will, that bondage - anyway!”

The boss said - subordinates performed!


Well, then I myself began to work at the Higher School of Economics, our department stories The CPSU successfully survived the whole year 1991, but to teach the history of the Fatherland and cultural science to our then boss seemed boring and not very promising. So he opened this specialty, and we, his colleagues, gave Sam Black a book to read “Public Relations. What it is?" I read it and realized that I had been doing this all my life, but did not know about it. So he began to teach the disciplines of this course, taught students and at the same time studied himself, along with them. Well, then everything itself has already gone, gone ...

Information in the community. The weapon is sharper than a sword!

This book has changed my life in many ways.

There is nothing better than a correct theory!


Now a little theory. One person can control other people by force. But only a few. The more people there are, the less likely he is to force them to obey themselves in this way. But with the help of information dissemination, he can do anything. Because people are aware of its usefulness and seek to receive again and again. Thus, its source gains authority and is listened to, already, in general, and not reflecting, but simply out of habit. Again, there are people who are smart, average, and not-so, and the latter are the most. They know everything to themselves, and although they will never admit it, they will certainly be guided by “opinion leaders” who are chosen according to different criteria. So, if we find such leaders and instill in them the ideas we need, then they will already work for us. Herluf Bidstrup has simply wonderful and very clear pictures on this subject ... And one more important circumstance: smart people like to discuss theories, medium ones - events, and the latter - people. So, all of them need to be given relevant information. The owner of Trilobite (see epigraph) wrote correctly about this!

But the general, so to speak, mass of people is affected by the media: electronic, print, radio, television and even inscriptions on fences! It is proved that in this regard, people are very little different from Chinese radio-controlled cars: you press one button - it goes to the left. To the other, to the right! The main thing is to know which buttons to press. Examples? Yes, any number. From the simplest to the most complex.


Since we are at VO, the military theme should prevail among us. And here we must remember that there was such a British aristocrat Arthur Ponsonby, who wrote the wonderful book "Lies during the war." It was published several times with us, and it can be downloaded and read online in Russian. This is how it looked in English

When they meet on clothes ...


When I was a student, I studied at the local pedyushnik, and there was a lady in our professors. Most of all, she looked like a good-natured hippo from children's comics - the same thirty-three chins and an amazing passion to put fingers together with fingers and a neck and chains, and squeeze her body into patent leather suits and the same stockings. Somehow we survived this varnished “miracle” with my wife, but here our daughter grew up and again got to study with her! Ahead of the exam. We put on some sort of colorful dress, an Indian ivory necklace with elephant figures, the same beads, and a thick bracelet made of copper and again ivory on our arm. And what would you think? She didn’t listen to her, but as she saw all this, she began to ask where she bought it and how much. And they discussed the topic of Indian jewelry for about 20 minutes, and then she glanced at the magazine, and without asking asked “excellent”. Accordingly, she went to a former teacher of history of the CPSU in a gray orphan dress with buttons on her back, her hair in a “bundle” a la Katya Pushkareva, only without glasses. And also - excellent! “Such a modest girl!”

Blikfang. It is impossible to look away!


Then I got acquainted with the theory and practice of blikfang and always advised all my students to use it. Blikfang is something brilliant, some kind of interior or costume detail that attracts attention, subconsciously influencing the one who looks at it. There was a case: one local bank invited me to evaluate the PR-design of their new office. Moreover, in a bad Russian manner, when everything was already ready, and not at the design stage. And I ended up in a gloomy metallic-colored room with blue letters on the walls. And they no longer have the money to fix the fools, they don’t have the money, but ... "Correct us!"

I looked around and realized that I needed a blikfang, otherwise people would be taken away from here to the asylum. Bright, beautiful flower? Yes, but will they be able to care for him? I thought and did it this way: I bought an antique chest in an antique store, put cardboard in it to fill the place, and on top of silver rounds imitating money (to me they were cut from cardboard and pasted with silver paper from chocolates). The result was a chest full of shiny silver coins, and from afar it was impossible to make out that it was not money!


A unique edition of the father of public relations Edward Burneys. The book was written by him in 1923, when he began to teach PR for the first time at Columbia University. Today it can be read in Russian

They came up with a story for him, that it was the chest of the merchant Paramonov, that he was found in the attic of a house where in the old days there was the same bank, and then - blah, blah, blah, but interesting. And what is the result? Already when three TV channels were reporting from this office, one of the operators both pointed the camera at the "blikfang" and could not take it away. And in line, people kept staring at him and asking him, and what it was and went on: “The chest of Paramonov’s merchant ...”, and as a result, the person told others about it (interesting after all!), And this is how free advertising was created!

No matter what people think, the main thing is the result!


It’s also beneficial to wear a blikfang for an exam or a press conference. For a woman, this can be a lurid, “sparkling” brooch on the lapel of the jacket on the right. Because our gaze scans objects on the left. And you need to move your torso a little, so that “it” would shine. 80% of listeners of what the owner of the blikfang says will not hear. They will think: that it glitters there, why it glitters, then we need to look at what glitters, it is necessary, what bad taste, where the youth goes, we were not like that, these are real rhinestones or glass and so on. It’s more difficult with men, they don’t wear brooches, but you can put a hairpin on a tie with a shiny stone. The main thing is that there is an asymmetry.

Does your public relations specialist go to a press conference related to the fact that your company is polluting the river? A gray dress, zero makeup on her face, hair in a bun, glasses like Katya Pushkareva! She goes to a briefing where questions are not asked? A red suit with a neckline to the navel, a skirt “don’t drop anything, drop it - don’t lift it”. All red and stilettos. Checked - it will go like clockwork, and journalists will write "well." Do you know why? And this girl in red will loom before their eyes. And they will think about something completely different!


This book has many authors, and is somewhat difficult to read. But if you master it, then you will know everything about PR and public opinion management techniques. True, in relation to how it was and is taking place in the West

PR in the fight for morality and morality


It happens that JI specialists have to solve rather piquant tasks. There was a case: one company lost revenues. Led by a man over 50, married, two daughters. Everything is OK! What's the matter? They invited the PR man to find, so to speak, what was wrong. And the first rule - any PR campaign begins with research!

So he arranged a survey for everyone, and the respondents were allowed to communicate with the uninvited. He only ridiculed and questioned their words to everyone who told him important things, and to those who smacked obvious rubbish, he said: “You really helped me!” As a result, he found out (which no one suspected at the same time!) That the whole thing was in the new young secretary. Gray in the head, a demon in the rib. And here are the legs from the shoulders, the chest climbs on the nose ... Well, if not ... And the boss didn’t care, employees, too. They began to argue when he was and where ... Well, the thing died out. And what to do? Tell him to fire her? A blow to pride is impossible. But it turned out that opposite is the bank, the owner of which is the same age.

“Take a loan from her! Said the PR man. - You don’t have enough funds for development. In the morning, give her a bouquet, stand at the window and as you will see ... go, give flowers, invite to a restaurant ... "


Another book by E. Bernays, which can be read today in Russian

In the morning, the chef comes with flowers, and the "secretary" thinks she is. And he told her: “This is not for you, this is for business ...” And the young girls who taunt such “gray-headed” ones, they are usually fools. There is a chest, but in the head polystyrene. Well, she’s in a pose ... More - more. Then he made a scandal from resentment! And then the PR man: “How does she compromise you, ah-oh ... you need another person, respectable ...” “Yes, yes, I myself wanted to fire her!” PR man presents him with a kind of Freken Bock, and the job is done. As a result, both the family was saved and the business went well.

But these are just the little things in life. More serious things are to come!

To be continued ...
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  1. Insurgent 3 May 2020 15: 13 New
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    Information in the community. The weapon is sharper than a sword!

    Do you speak swords? Well, yes ... This subtle instrument, for example, Vyacheslav Shpakovsky himself, recently in one of his articles actively "shoved into the masses" the idea that "national socialism (nazism) and fascism", these are different, disparate categories ...

    In general, information as a rule has the property of an all-destructive bomb, and not a point-prone sword ...




    1. Lexus 3 May 2020 15: 22 New
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      Information must be able to perceive and analyze, making logical conclusions. For those who do not want to think with their own minds, believe their own eyes, seeing everything that is happening around them, and meekly "eat" the information "guano" from the "performances" and the media, especially the "stupid", "chewed" and "dumped" feeds are akin to drugs. "Food" for the brainless "zombies." Healthy people, not only consuming “litter” is contraindicated, but looking at it is disgusting.
      1. Golovan Jack 3 May 2020 15: 31 New
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        Quote: lexus
        For healthy people, it is contraindicated not only to use “litter”, but to look at it is disgusting

        Wrong. Healthy people are not affected by litter, even if they suddenly look at it by chance. Those who are hurt are latent patients. Those who fight with him on the Internet are ill in acute form yes

        Personally, I haven’t been watching television for seven years now — the old one died, and I don’t need a new one — on the Internet, you can find everything you want, and I’m not attached to time — when you want, then you can watch it.

        And, yes, my friend, you didn’t answer me last time for some reason - where did you get such a sloppy language? And how much? laughing
        1. Lexus 3 May 2020 16: 03 New
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          Healthy people are not affected by litter

          How can you know this? winked
          Those who are hurt are latent patients

          I will reveal a terrible secret. Coprophagy just indicates a progressive disease. If the consumer is not a lower creature (fly, dung beetle, maggot, corpse eater or microorganism specializing in utilization). In the case of pets, the craving for "body waste", among other things, may indicate a lack of nutrients and calcium in the feed. In humans, kaloedie is a sign of incurable brain degeneration. Even haloperidol does not help. no
          Your gastronomic preferences are your business. But I cannot wish for a pleasant appetite. stop
          1. Golovan Jack 3 May 2020 16: 16 New
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            Quote: lexus
            Healthy people are not affected by litter

            How can you know this?

            Exactly from the same place, from where it is unknown to you. You are fighting the Kiselevs on the Internet, I just ignore them. At the same time, I am healthy, and you are sick. And it looks like it's already hopeless crying

            Quote: lexus
            Coprophagy ... a fly, a dung beetle, a maggot, a carcass ... Your gastronomic preferences ...

            What kind of nonsense? Are you talking to yourself? Well, then for sure - they are sick ... and yet:

            Quote: Golovan Jack
            where did you get such a garbage tongue? And how much?
            1. Lexus 3 May 2020 16: 25 New
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              Exactly from the same place, from where it is unknown to you

              I don’t understand what kind of binge equalized to me, "Canadian." laughing

              You are fighting the Kiselyovs on the Internet

              I kissed your favorite “product” on Kiselyov and the rest m.

              I am healthy

              Is this after regular “landings on a glass” and rides in a mental hospital? However, conceit.

              There is nothing wrong with the fact that an intelligent person sometimes teaches himself, it is much worse when he is constantly clever. (C) Proverb.

              Trying to understand you means getting down to your level. I don’t need it, do not demand. request
              1. Golovan Jack 3 May 2020 16: 39 New
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                Quote: lexus
                Lexus

                Clear. Anything but specifics. This is called trepidation, buddy. Well, and you, respectively, are called accordingly ... "Lexus" laughing
                1. Lexus 3 May 2020 16: 47 New
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                  Do you think that being a "viper" is preferable? In vain. smile
                  1. Golovan Jack 3 May 2020 17: 20 New
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                    Quote: lexus
                    Do you think that being a "viper" is preferable?

                    And who is this?
                    1. Stas157 3 May 2020 17: 52 New
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                      If you have a mirror in your home, this will help you find the answer.

                      Hint number two: the word consists of two parts, if you skunk away, then in the first part you will find two native letters G and D. That is, Golovan Jack.
                      1. Golovan Jack 3 May 2020 17: 54 New
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                        Quote: Stas157
                        the word consists of two parts, if you skunk away, then in the first part you will find two native letters G and D. That is, Golovan Jack.

                        Cool. You are now for the interpreter at the Lexus, or what? Does it pay well? wink

                        I, in general, exactly how you drove me there. Don’t go too far; look - Big Brother is watching you laughing
                      2. Lexus 3 May 2020 18: 06 New
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                        And who is this?

                        Poor thing crying. Pity you ... right. recourse

                        Watch - Big Brother is watching you


                        Gollum (eng.Gollum, in another translation Gorlum), aka Smeagol (dr.Eng. Sméagol, or Smeagorl; this name he bore when he was a hobbit) - a fictional creature, one of the key characters in the works of John R. R. Tolkien “The Hobbit, or There and Back” and “The Lord of the Rings”
                      3. Stas157 3 May 2020 18: 08 New
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                        Quote: Golovan Jack
                        Cool. You are now for the interpreter at the Lexus, or what? Pays well?

                        No, my friend, I answered your question too. Would you like to pay?
                      4. Golovan Jack 3 May 2020 18: 14 New
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                        Quote: Stas157
                        Would you like to pay?

                        For empty thrashing? Look for fools in the country of Pinocchio request
                    2. Lexus 3 May 2020 18: 30 New
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                      PS You overestimate yourself. yes
                    3. Golovan Jack 3 May 2020 18: 33 New
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                      Quote: lexus
                      You overestimate yourself

                      Not everyone thinks so yes

                      By the way, Big Brother in this horse of the Text is not me at all, but "watching the site" laughing
                    4. Lexus 3 May 2020 19: 01 New
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                      "Military Review" is not the "zone" that "watchers" rely on. Therefore, do not confuse the Site Administration and other employees with yourself and your "girlfriends" larger. Nobody authorized you in the "supervision" and "inquisition". So you are "self-designated."wink
                      Trolls, frame from the movie "The Hobbit: An Unexpected Journey." (2012)
                    5. Golovan Jack 3 May 2020 19: 09 New
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                      Quote: lexus
                      Therefore, do not confuse the Site Administration and other employees with you ...

                      And where did you get what I'm confusing? I just do not like boors. And you, Lexus, are just one of them. And do not argue against the obvious ...

                      Quote: lexus
                      Trolls

                      Good picture. Self portrait? wink
                    6. Lexus 3 May 2020 19: 12 New
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                      I just do not like boors.

                      In this case, it is amazing how you yourself still have not eaten. Again la la.

                      Self portrait?

                      Yeah, among the "yours."
                    7. Basil50 3 May 2020 20: 12 New
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                      So, so unobtrusively, the author advertised himself and at the same time divided * the electorate * into smart-non-smart-crazy. Something reminiscent of a lecture by Ostap Bender to chess players in Vasyuki.
                      It has come down to us about the education of Xerxes and about Prince Gautama and many more about whom.
                      There are many methods of manipulating people. and the rulers were taught this.
                      In the Soviet Union, universal education allowed us to look with a grin at how in Europe and the USA they were fooling their own population. It turned out that it was possible to fool the educated too, but misfortune * laughed * understanding of deception very quickly came, and here we need specialists who will expose one deception and throw another, or simply * throw a dead cat * on the table *.
                    8. kalibr 3 May 2020 20: 48 New
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                      Quote: Vasily50
                      In the Soviet Union, universal education allowed us to look with a grin at how in Europe and the USA they were fooling their own population

                      Then people in Europe and the USA watched with a grin how he fell apart in the 91st with all his nuclear weapons, submarines and missiles ...
                    9. Slavs 3 May 2020 23: 07 New
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                      Yes, and under the joyful hooting of people like you ...
                    10. kalibr 4 May 2020 06: 53 New
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                      Of course, Seryoga, why not laugh at ...
                    11. Slavs 5 May 2020 02: 16 New
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                      Over 80% ...?
                    12. kalibr 5 May 2020 06: 52 New
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                      The law is therefore the law because it acts outside of our likes and dislikes. If 8 out of ten people jump from the bridge where the inscription “Jumping is forbidden” hangs, then why don't the two others laugh at them. By the way, this usually happens!
                    13. Slavs 5 May 2020 19: 44 New
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                      A wonderful example with a bridge ... Only a Man would not laugh, but reminded about a tablet ...
                      But the people who can only laugh at someone won ...
                    14. kalibr 5 May 2020 20: 21 New
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                      Quote: Slavs
                      But the people who can only laugh at someone won ...

                      The one who is stronger, smarter, more resilient wins. And wimps and ... always lose!
                    15. Slavs 6 May 2020 01: 25 New
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                      Quote: kalibr
                      The one who is stronger, smarter, more resilient wins.

                      In the natural environment, unconditionally.
                      But in the civilized world - unprincipled selfish boors who put themselves above others and suffer from narcissism ..
                    16. kalibr 6 May 2020 06: 40 New
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                      Quote: Slavs
                      But in the civilized world - unprincipled selfish boors who put themselves above others and suffer from narcissism ..

                      1917 year. I agree, that was exactly the case that year. Moreover, it has long been known that revolutions are conceived by geniuses, carried out by fanatics, and crooks use their fruits!
                    17. Sergey Zhikharev 6 May 2020 21: 10 New
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                      romantics conceive a revolution.
  • Ingvar 72 3 May 2020 16: 04 New
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    Quote: Golovan Jack
    Healthy people are not affected by litter

    Come on? And if you deprive the diet of an alternative, leaving only litter, and offering an alternative in the form of varieties of the same product?
    According to the article - Vyacheslav would read Sergei Kara-Murzu, "The manipulation of consciousness." Everything is already chewed there. And more competently.
    1. Golovan Jack 3 May 2020 16: 09 New
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      Quote: Ingvar 72
      Come on? And if you lose the alternative in the diet, leaving only a litter ...

      ... tire of swallowing dust. Your diet, both food and informational (and now we are talking about him) I determine on my own. I have, you see, such opportunities yes
      1. Ingvar 72 3 May 2020 16: 22 New
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        Quote: Golovan Jack
        tire of swallowing dust.

        I think if you throw us in the taiga with a minimal set of survivors, I can easily prove the opposite to you.
        1. Golovan Jack 3 May 2020 16: 36 New
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          Quote: Ingvar 72
          if you throw us in the taiga with a minimum set of survivors

          I repeat:

          Quote: Golovan Jack
          ... tire of swallowing dust

          Shah, it’s not interesting anymore. stop
        2. Amateur 3 May 2020 17: 02 New
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          I think if you throw us in the taiga with a minimal set of survivors, I can easily prove the opposite to you.

          All the same, M. Bulgakov is a great writer!
          1. Ingvar 72 3 May 2020 18: 07 New
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            Bulgakov is generally a monster! (in a good way). Stalin did not love him for nothing.
    2. AU Ivanov. 3 May 2020 16: 10 New
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      On the Internet, you can choose a diet for every taste. And from more than a hundred channels in the duroscope too.
      1. Ingvar 72 3 May 2020 16: 23 New
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        Let's lay out the assortment of dope on the alcohol counters? wink
        1. AU Ivanov. 3 May 2020 16: 28 New
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          For God's sake. I rarely look in alcohol, and any sane person will not buy dope, he did not find his health in the trash. There are things much more interesting and booze and dope.
          1. Ingvar 72 3 May 2020 16: 31 New
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            With booze is more fun, and expanding the vessels is sometimes extremely necessary. But in a measure that is subject to alas, not everyone. hi
        2. sabakina 3 May 2020 17: 42 New
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          Quote: Ingvar 72
          Let's lay out the assortment of dope on the alcohol counters? wink

          Come on! I suggest starting with the "Smile"! Your move is a grandmaster!
          1. Ingvar 72 3 May 2020 18: 00 New
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            No, it’s better to start with .... Oh, they’ll ban me for advertising. bully
    3. kalibr 3 May 2020 17: 15 New
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      Igor, I read all this. And more competently ... maybe. But this is an article in a popular online publication. Not a monograph ...
      1. Ingvar 72 3 May 2020 18: 01 New
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        Well, excuse me, Vyacheslav, you are my friend, but the truth is more expensive! laughing
        1. kalibr 3 May 2020 18: 45 New
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          Quote: Ingvar 72
          Well, excuse me, Vyacheslav, you are my friend, but the truth is more expensive!

          What apologize, Igor? Knowledge does not belong to people, but to God. The more you give it against all odds - the better! (In a word denoting a stupid one, it is not used in VO) I was if I was offended by it.
          1. Ingvar 72 3 May 2020 18: 49 New
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            Vyacheslav agrees, and therefore never pretend to be the most intelligent know-it-all. Personally, I know people smarter than myself. The desire to know the world and the analysis of facts - this is mine. hi
            1. kalibr 3 May 2020 20: 46 New
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              Quote: Ingvar 72
              The desire to know the world and the analysis of facts - this is mine.

              My endorsements !!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!
  • Stas157 3 May 2020 17: 31 New
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    Quote: Golovan Jack
    Healthy people are not affected by litter, even if they suddenly look at it by chance. Those who are hurt are latent patients. Those who fight with him on the Internet are ill in acute form

    Are you this to yourself? I had long suspected that with Golovan, something was wrong. And then he himself confirmed this.

    It doesn’t matter with what you are fighting with a “litter” or “trolls” ... Ah, Golovan, that's exactly what he is famous for - a note rude person who arranges squabbles in every branch where he appears.
    1. Golovan Jack 3 May 2020 17: 51 New
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      Quote: Stas157
      Are you this to yourself?

      No, my friend ... more about you with a Lexus, for example. I do not fight on the Internet with mills (such as Solovyov-Kiselev-Semin) request

      Quote: Stas157
      Golovan, this is precisely what he is famous for - a note snapper who arranges squabbles in every branch where he appears

      I do not arrange a squabble. I just ask leading questions. From which some trolls begins to flatten and sausage for some reason ... well, probably, the features of the body yes

      I always when I get drunk
      Head against the wall I fight.
      Whether alcohol is harmful to me,
      Whether it's age

      It’s not about me either, otherwise you’ll torture you with questions laughing
      1. Stas157 3 May 2020 17: 59 New
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        Quote: Golovan Jack
        I do not arrange a squabble.

        You have recently been stunned by the fact that you are being visited. And now it seems that the memory has disappeared! Campaign your diagnosis is confirmed:
        Quote: Golovan Jack
        sick in acute form
      2. Ingvar 72 3 May 2020 18: 03 New
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        Quote: Golovan Jack
        I just ask leading questions.

        As a rule, you always know the answers. This is banal trolling, Roma. wink
        1. Golovan Jack 3 May 2020 18: 13 New
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          Quote: Ingvar 72
          Answers usually you always know

          Not always, but it happens.

          Quote: Ingvar 72
          This is banal trolling, Roma

          Trolling is when you take the conversation away from the topic ... Igorasha wink
  • for
    for 3 May 2020 18: 02 New
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    Quote: lexus
    Information must be able to perceive and analyze, drawing logical conclusions

    Quote: lexus
    Information must be able to perceive and analyze, drawing logical conclusions

    Each analyzes and perceives and draws conclusions as he needs in accordance with his worldview. 2 * 2 = 5
  • To be or not to be 3 May 2020 18: 11 New
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    1. "The effect of the majority: why are we stupid in the crowd"
    2. What are the goals set by the media for their owners, such information? And the mass coverage and generates ..cm. paragraph 1

    “We think that the Internet is an information highway. Actually, this is the highway on which our misconceptions move. Twitter and Facebook are excellent tools for sharing information, but it’s possible that our desire to use them to spread prejudice really makes us all dumber. "(Daniel Richardson,
    Researcher at University College London)
    https://www.bbc.com/russian/science/2016/01/160125_vert_fut_are_your_opinions_really_your_own
  • Shadow 3 May 2020 18: 11 New
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    Pure mind is too unreliable a tool for cognition, and in particular for the development of a value system, it will inevitably put itself in the center of the Universe under the influence of the biological principle, and will only begin to look for ways to grab a piece fatter, and in the end will come to humanism, selfishness and hedonism.
  • astepanov 4 May 2020 20: 46 New
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    Well, if the author of the article does not hesitate to write about what an abomination he is engaged in (and manipulating public consciousness exclusively in the interests of the ruling elite and the "elites" is undoubtedly an abomination), then you can be sure: they’re fooling our brother, and quite successfully. However, the "elites" do not hide this; Here is a statement by German Gref (quote): “Any mass management implies an element of manipulation. How to live, how to manage a society where everyone has equal access to information, everyone has the opportunity to receive directly unprepared information through analysts trained by the government, political scientists and huge machines, which are left to their heads, the media, which are as if independent, but in fact we understand that all the media are still busy building, preserving strata? " It is Gref who stands for the transition to distance learning, for reducing the volume of teaching leading subjects, for simplifying programs, and for educating intellectual chewing gum eaters. The success of the manipulators - all kinds of jelly, nightingale and others - is confirmed by the fact that not a single one of the government’s policy statements has been fulfilled for 20 years, and we haven’t made any complaints to the authorities. Where is the "Putin plan"? Where are the May decrees? Where is the growth of the economy? Where is the improvement of health and education? Where is industrial growth? Where is small business support? Chatted with manipulators.
  • knn54 3 May 2020 15: 35 New
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    "I want to,
    to the bayonet
    equated the feather. "
    V.V. Mayakovsky, 1925
  • The comment was deleted.
  • alone 3 May 2020 15: 23 New
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    Goebbels’s concrete example can be cited about the harmfulness of public relations. Goebbels and his ministry of propaganda turned an entire country into zombies .. And only after the Victory did most Germans understand what they fed them with information .. And this is when, apart from the press and there was nothing radio.
    Now the opportunities are huge in terms of information delivery ... And this has complicated the situation .. Goebbels changed their uniforms to costumes ... Of course, nobody praises the camps, but brainwashing of ordinary citizens continues with special zeal ...
    1. Insurgent 3 May 2020 15: 30 New
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      Quote: lonely
      On the harmfulness of public relations, a concrete example can be given in the person of Goebbels.

      No otherworldly hints, but in conversations with Vyacheslav Shpakovsky, it turned out that he was an ex-teacher of some university on advertising and ... PR fellow
      Therefore, he also knows (perhaps purely theoretically, nothing is known about his practical activities in advertising and PR) how to bring in the necessary product information.
      1. alone 3 May 2020 15: 43 New
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        Well, he wrote about this in an article, so I realized that he was special in PR ..
        1. rich 3 May 2020 16: 29 New
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          There is a book-textbook of British diplomats “Lies during the war” written back in 1928. The author is Arthur Ponsoynby. I got acquainted with her at VPPKU in the 80s.
          Arthur Ponsoynbee's Fundamental Principles of Military Propaganda in Lies during the War :
          1) We do not want war. The main thing is to convince people that the “bad guys” hate “us” and have already begun (or are ready to start) first.
          2) It is necessary in peacetime to blame the future enemy for all conceivable and not conceivable crimes, or criminal intentions. If there is no such exact evidence, then they should simply be allowed to
          3) The war is waged only through the fault of the enemy.
          These are “others”, “they” started the war, or dream of starting it any day. "We" are forced to defend themselves.
          4) The leader of the warring country is a real devil.
          It is not necessary to force the whole nation to hate, it is necessary to personify the image of the enemy, to show your population that the head, leader of the “others” is an insane, crazy, corrupt person.
          5) We fight for a just cause, not for our interests.
          It should be kept silent that in every war economic goals are primarily pursued, emphasizing only humanitarian reasons.
          6) The enemy deliberately commits atrocities, we are just by accident.
          It is necessary as quickly as possible to disseminate information about the atrocities committed by the enemy, explaining that such actions are peculiar to him.
          7) The enemy uses illegal weapons and toxic substances. We never
          8) Our losses are insignificant, the enemy’s losses are huge. During the war, losses in manpower and equipment are called not actual, but guided by their own benefit.
          9) Representatives of culture, art and intellectuals around the world support our cause.
          10) Our mission is sacred.
          11) Anyone who doubts our propaganda is a traitor.

          doesn’t resemble anything? Nothing comes to mind?
          1. alone 3 May 2020 16: 36 New
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            Quote: Rich
            doesn’t resemble anything? Nothing comes to mind?

            laughing Familiar thoughts))) every day we listen
            1. illi 3 May 2020 17: 22 New
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              Exactly. These have long been not the principles of war, but the principles of confrontation in the modern world.
          2. illi 3 May 2020 17: 20 New
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            And what should this remind? It reminds me of the propaganda of any warring party.
          3. lucul 3 May 2020 21: 13 New
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            doesn’t resemble anything? Nothing comes to mind?

            The whole policy of the Saxo-Saxons since 1640, since their victory over the aristocracy)))
            Word by word ....
        2. sniperino 3 May 2020 17: 37 New
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          Quote: lonely
          Well, he wrote about this in an article, so I realized that he was special in PR ..
          It looks like you were reading an article alone. Here a group of comrades chasing Shpakovsky from the last article, they want to finish off, now they have no time for reading smile
          1. alone 3 May 2020 17: 39 New
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            Quote: sniperino
            It looks like you were reading an article alone. Here a group of comrades chasing Shpakovsky from the last article, they want to finish off, now they have no time for reading

            laughing"And then Ostap realized that he would be beaten hard, possibly with his feet" drinks
            1. sniperino 3 May 2020 18: 05 New
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              drinks Fans of acute historical sensations ...
            2. bober1982 3 May 2020 19: 41 New
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              Quote: lonely
              And then Ostap realized that he would be beaten hard, possibly with his feet

              Alexander Yakovlevich thought so, not Ostap, who was about to kick, which was what Alexander Yakovlevich thought.
              1. alone 3 May 2020 20: 15 New
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                Quote: bober1982
                Alexander Yakovlevich thought so, not Ostap, who was about to kick, which was what Alexander Yakovlevich thought.

                + for knowing the piece by heart ... I meant the conflict with Vasyukinsky grandmasters hi
                1. bober1982 3 May 2020 20: 23 New
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                  Quote: lonely
                  for knowing the piece by heart

                  Yes, once he read and knew literally by heart, but about the Vasyukin grandmasters, these were going to beat Ostap with Kisa in the boat.
                  And, you my respect.
      2. kalibr 3 May 2020 18: 49 New
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        Quote: Insurgent
        No otherworldly hints, but in conversations with Vyacheslav Shpakovsky

        Here at VO there were a dozen of my articles on PR and my work in this area. But all the time new people come ... And the VO readers do not like to use the search engine, so I have to periodically write new materials on the same topic ... It's good that the grandfather of the "Polish general" was attributed to me only once ...
        1. Mordvin 3 3 May 2020 20: 46 New
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          Quote: kalibr
          It’s good that the grandfather of the “Polish general” was attributed to me only once ..

          Isn't it two? I forgot, chesslovo ... recourse
          1. kalibr 4 May 2020 06: 51 New
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            You want to say that both my grandfathers were "Polish generals"? Well, this is an obvious bust, sheer!
    2. illi 3 May 2020 17: 14 New
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      Goebbels’s concrete example can be cited about the harmfulness of public relations. Goebbels and his ministry of propaganda turned the whole country into zombies .. And only after the Victory did most Germans understand what they fed them with information.

      Well, for the ruling class and its tasks, these are only pluses. The Germans were seriously motivated to fight to the last. So Goebbels' ministry is one of the few that worked with virtually no errors. And given that Goebbels myths are still alive for the most part, you can call him the genius of propoganda.
      1. kalibr 3 May 2020 17: 56 New
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        Quote: illi
        so Goebbels' ministry is one of the few that worked with virtually no errors.

        Oh how wrong ...
        1. Ingvar 72 3 May 2020 18: 44 New
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          What is he wrong about? Goebbels brilliantly carried out his tasks. If you do not judge the moral side of propaganda, then he is certainly an outstanding speaker and specialist in this field.
          1. Liam 3 May 2020 19: 05 New
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            Quote: Ingvar 72
            What is he wrong about? Goebbels brilliantly carried out his tasks. If you do not judge the moral side of propaganda, then he is certainly an outstanding speaker and specialist in this field.

            For some reason, these “geniuses” of propaganda, in order to carry out their tasks with brilliance, needed such trifles as the total closure of alternative sources of information — newspapers, radio, etc., the most severe censorship of everything and everything. Well, the landing and executions of doubters and critics.
            It’s not great genius to work in such conditions. Any illiterate will cope with the role at such introductory
            1. Mordvin 3 3 May 2020 20: 56 New
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              Quote: Liam
              as the total closure of alternative sources of information-newspapers, radio

              There was no total closure of the radio.
              Foreign broadcasts were forbidden to listen, but radio receivers, as in the USSR, were not seized.
          2. AU Ivanov. 3 May 2020 19: 17 New
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            In Germany, propaganda was reinforced by action. Unemployment, the growth of wages and welfare of the people, good social support were destroyed. Propaganda lay on fertilized soil.
            1. Liam 3 May 2020 19: 35 New
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              Come on. The first thing the Nazis did when they got to power was to shut down newspapers, banned parties, canceled elections
              and the constitutional order, they appointed the Fuhrer a lifelong dictator and built concentration camps in just a few months and began to fill them with dissent, but did not take up the economy.
              1. AU Ivanov. 3 May 2020 19: 41 New
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                When Hitler came to power, he first bent the oligarchy and turned it facing the people. He created a lot of jobs, built housing, cultural and sports facilities for the nation. He developed the social sphere: kindergartens, medicine, various benefits. As they say: Hitler was one of the few who fulfilled all, well, or almost all, campaign promises. But this concerned only the German people. The socialism that Hitler built was only for his own.
                1. Liam 3 May 2020 19: 51 New
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                  Quote: AU Ivanov.
                  When Hitler came to power, he first bent the oligarchy and turned it facing the people

                  Do not confuse propaganda with the reality.
                  1. AU Ivanov. 3 May 2020 20: 02 New
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                    It’s just you who confuse propaganda and what really happened. Hitler was a socialist not in words. I can advise you on the situation in Germany at that time. The German nation really followed him. After the devastation of the Weimar Republic, the Third Reich was for the German almost a paradise on earth. Before the war, of course.
                    1. kalibr 4 May 2020 06: 49 New
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                      Quote: AU Ivanov.
                      The Third Reich was for a German almost a paradise on earth. Before the war, of course.

                      Until 1944, the Germans did not know food shortages!
          3. kalibr 3 May 2020 20: 43 New
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            No, Igor, you are wrong. Just in the article about him was my comment indicating a number of his mistakes. I will repeat this in one of the articles on this topic. He did not understand elementary things. A "throat take" a lot of mind is not necessary! He took everything from the books of the British and Americans.
            1. Ingvar 72 4 May 2020 06: 35 New
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              Quote: kalibr
              He took everything from the books of the British and Americans

              We all take something from somewhere. request
              1. kalibr 4 May 2020 06: 39 New
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                Quote: Ingvar 72
                We all take something from somewhere

                Yes, but by copying we can do good, but we can do bad. He did poorly. 3- no more.
      2. alone 3 May 2020 18: 07 New
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        Quote: illi
        And given that Goebbels myths are still alive for the most part, you can call him the genius of propoganda.

        More precisely, an evil, manic leader
  • Pessimist22 3 May 2020 15: 24 New
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    Thanks interesting! Yes, women got a lot of men out of the way, first things, then rest and entertainment.
  • Rostislav 3 May 2020 15: 32 New
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    there are smart, average and not-so people, and the latter are the most. They know everything to themselves, and although they will never admit it, they will certainly be guided by “opinion leaders” who are chosen according to different criteria. So, if we find such leaders and instill in them the ideas we need, then they will already work for us. ... And another important circumstance: smart people like to discuss theories, medium ones - events, and the latter - people. So, they all need to be given relevant information.

    Neither add nor diminish.
    1. raw174 3 May 2020 16: 07 New
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      That's for sure. Previously, my work was related to local governments, I was the so-called LOM, took part in the work of the electoral headquarters of the candidate for deputies of the State Duma from EP. This is where PR wolves work! A girl of pleasant, modest appearance led the staff, for a week she made sure that each dog knew our candidate by face and only on the positive side. The result - an honest victory with a result of about 80% ... Personally, I had the opinion that PR specialists from politics can make a hamster president ...
      PS I threw this sphere, passed the deputy’s certificate (MLA), although the potential was ...
      1. kalibr 3 May 2020 17: 11 New
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        Quote: raw174
        A girl of pleasant, modest appearance led the staff, for a week she made sure that each dog knew our candidate by face and only on the positive side.

        Will be told about the elections ...
        1. AU Ivanov. 3 May 2020 17: 36 New
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          "Election Day" - the film is beautiful.
          1. kalibr 3 May 2020 17: 53 New
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            I like it better - "The tail wags the dog"
  • Amateur 3 May 2020 15: 56 New
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    Is the author capable of such a task? Yes, I can afford it, since from 1995 to 2017 he taught disciplines related to the specialties of “PR” (public relations) and “Advertising”, and he wrote just a lot of articles (they can be found and read on eLibrary.ru) on this topic

    The author is going to compete with Vavilen Tatarsky from "Generation π".
    Victor Pelevin in the novel outlined his economic theory of oranus. The central concept of this concept is the rotozhop (lat. Oranus) - the human society as a whole as a living organism [17]. People in this concept are cells and the nervous system, and mass media is the carrier of nerve impulses. People in this concept themselves value everything in money, whether earned or spent. Wow-impulses - signals that encourage you to earn and spend money and push everything that is not related to money out of your head (Wiki)
  • Pvi1206 3 May 2020 16: 11 New
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    The idea that has mastered the masses becomes a driving force .... In a word, you can cure a person and kill him ...
  • Junior Private 3 May 2020 16: 55 New
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    The article from afar begins to hint that most people are simply impossible to control. And so it is. Modern morality, or rather its absence, in the face of the media, openly imposes the lifestyle of a consumer parasite. I'm scared for young people, but the generation of McDonald's and iPhones has already grown.
    1. Shadow 3 May 2020 18: 36 New
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      Further - only stronger, faster and more. Here it is, postmodern - an era of pleasure and cannibalism.

      It will be fun and scary
      It will be painful and funny
      It will be like a blotter
      It will be like in a silent movie
    2. AU Ivanov. 3 May 2020 19: 14 New
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      "Do not slander our youth!
      She is our hope and stronghold. "
      V.S. Vysotsky.
  • iouris 3 May 2020 17: 00 New
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    Shpakovsky is a typical propagandist of stagnant times, who is still striving to find a proper use in "Russia of democratic choice". This is hardly possible.
    Essentially.
    Information is the elimination of uncertainty. In relation to political propaganda regarding information, there is the elimination of uncertainty regarding the meanings and goals of the existence of individuals, the state of the external environment in which current and future tasks are formulated.
    It is clearly seen that instead of the cult of knowledge, a cult of awareness has been formed, experts have been replaced by "xxExperts" who are able to quickly "justify" the manager's opinion from the "elite".
    In 1991, it changed that you abandoned the national agenda and joined the supranational agenda as a resource (in the broad sense of the word). That is why local propaganda has lost its foundation and is being controlled "from there." This "weapon" with its tip is directed only inward. “Information” in such a society is most often misinformation. The antagonistic nature of relations between the Sobchak class and the oppressed does not imply the spread of objective knowledge, much less the formation of the ability to distinguish between truth and fake. The recipient of the “information” is connected to content sources via super-expensive devices, so he cannot believe that with the help of such advanced equipment he gets not what he needs for social and political practice, but what the ruling class needs to maintain its dominance.
    Instead of information, information noise spreads. The background level is such that it is impossible to isolate signals useful for making responsible decisions. This means that in such an environment it is not possible to form multi-loop control systems (subsystems), the whole society is considered as a homogeneous system and managed from only one center. Moreover, this system itself is forced to use information containing noise exceeding the useful signal. The key question is: do they "throw us here" (as the chief perestroika put it, he then led the state to complete degradation)?
    1. kalibr 4 May 2020 06: 47 New
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      Quote: iouris
      This is hardly possible.

      I will tell in one and subsequent materials how I brought Penza out of the "red belt" ...
  • Junior Private 3 May 2020 17: 11 New
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    Quote: Insurgent
    ... A subtle instrument, for example, Vyacheslav Shpakovsky himself, recently in one of his articles actively "shoved into the masses" the idea that "national socialism (nazism) and fascism", these are different, disparate categories ...

    These are really different things. I don’t know how it is now, but earlier it was chewed in political science textbooks. What confused you?
    1. kalibr 3 May 2020 17: 58 New
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      You see, Leonid, with what contingent you have to work here ... But they knock on the clave!
  • sniperino 3 May 2020 17: 21 New
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    There is nothing better than a correct theory!
    "There is nothing more practical than a good theory." In the original, it seems.
    1. iouris 3 May 2020 19: 52 New
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      In the original: “There is nothing better than the only correct theory. And if it is not confirmed by practice, then all the worse for the theory.”
      ... and no rodents!
  • samarin1969 3 May 2020 17: 30 New
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    Teachers are well aware of the effect of accessories, really switches the attention of the audience.
    About experiments with the manipulation of consciousness - this is really a "sword art". How many arrogant subjects there have been who have read the rubbish books “The Art of Managing People” ... If a person is not special, then no PR will save, there will be a solid “Psakamen”. Although the "girl Jen" herself was simply an "accessory" for discussing people (according to the author's classification).
    Frankly stupid businessmen saw only "in the movies." An article by a respected author was curious. It is difficult only to enter into reality the story of the secretary. Direct business went uphill from the exchange of a pair of legs ....
    I repeat, businessmen are cynical and pragmatic. Otherwise, they will lose everything at once. PR managers are a little like the "gray cardinals." They are simply busy with technical details for which directors and owners do not want to spend their really expensive time.
    1. kalibr 4 May 2020 06: 45 New
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      Quote: samarin1969
      Frankly stupid businessmen saw only "in the movies."

      You are lucky. Before my eyes there are a lot of them. You’re driving around the city, it says “Sales department” - it means the head is an old and 80% retired military man. Agreeing is very difficult. He does not know and does not understand modern terms. It is written - "Sales Department" - as a rule, the owner is young, he knows everything and understands, it’s easy to agree.
      1. Undecim 4 May 2020 17: 54 New
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        You’re driving around the city, it says “Sales department” - it means the head is an old and 80% retired military man.
        Vyacheslav Olegovich, give at least one example of such a combination that really exists today.
        1. kalibr 4 May 2020 18: 30 New
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          If I say this, then a real example is given. At least in my city ...
  • Shadow 3 May 2020 17: 44 New
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    A person whose personality has not undergone external influences — upbringing or independently analyzed comprehensive practical experience — is an ordinary animal, a biological machine that merely transforms “eat” into “breed” and operates according to simple, universal and easily established laws. It is useless to educate and convince such matured individuals, but it is possible to force not honest honest people to interfere with the process of purification and renewal of society, both by manipulating behavior and by direct coercion.
    1. sniperino 3 May 2020 20: 03 New
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      Quote: Shadow
      It is useless to educate and convince such matured individuals, but it is possible to force not honest honest people to interfere with the process of purification and renewal of society, both by manipulating behavior and by direct coercion.
      And who will separate the lambs from the goats. Manipulation is always a hoax; honest people can lie ... that's how it is
      1. Shadow 3 May 2020 21: 18 New
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        Not all issues are resolved with lead and hemp. Moreover, subsequent generations can be raised in a sincere commitment to moral standards.
    2. lucul 3 May 2020 21: 26 New
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      A person whose personality has not undergone external influences — upbringing or independently analyzed comprehensive practical experience — is an ordinary animal, a biological machine that merely transforms “eat” into “breed” and operates according to simple, universal and easily established laws.

      This is not so, but not so far ....
      People are different, and it is futile to try to influence a born leader. But for some reason everyone is convinced that manipulation technologies work the same for everyone))))
      If it’s completely on the fingers, it's like teaching a pick-up to a typical gamma male
      something like this

      No, of course it is possible to train, only there will be no result - a woman will feel falsehood inside, despite all the external tinsel ...
      1. Shadow 3 May 2020 21: 55 New
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        Unfortunately, all the heterogeneity concerns only secondary features, but in fact, everyone runs at the call of the belly - both Chinese, Russian, and French. Of course, due to the peculiarities of the psyche, it is easier to influence someone, and it is harder for someone, but other methods can be applied to the latter, if neither education, nor calls to follow morality and law, nor warnings work.
        1. sniperino 3 May 2020 22: 14 New
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          Quote: Shadow
          all dissimilarity concerns only secondary features, but in reality everyone runs at the call of the belly - and the Chinese, and Russian, and the Frenchman.
          Yes you are an ethnopsychologist! Where else to read this ...
  • sergo1914 3 May 2020 22: 00 New
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    You have funny fantasies. Have you tried to contact psychiatrists?
  • Undecim 4 May 2020 15: 43 New
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    May the author forgive me, but the article is a mix from different areas exclusively for “reading” and not for practical guidance, since some stories look far-fetched from a professional point of view.
    For example, take the "PR-design of their new office." An office is, in fact, an “old-fashioned” office. Employees work in it. Therefore, the main thing for the office is functionality, a competent approach to the development of planning solutions, which allows maximum use of available space, ergonomics for the most efficient use of labor resources. Therefore, the office does not need such a marketing move as blikfang. Whose attention and what will he attract? This is not a passage through which customers roam, whose attention must be attracted.
    Therefore, we can talk about the application of communication design to the formation of the image of the company, branding, but not to the office.
    1. kalibr 4 May 2020 18: 35 New
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      Quote: Undecim
      Therefore, the office does not need such a marketing move as blikfang.

      It was about a banking office. As for "do not read," then who points to the toilet, in which crucians are caught in sour cream? For this ... extra pay! Look at the book by V.P.Sheynov PR “White” and “Black”. It’s interesting ... but in the end: sign up for courses ... And you want practical recommendations just like that, well, this, you know, is too much.
      1. Undecim 4 May 2020 18: 52 New
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        The bank office is definitely useless. I have already been to courses. In Busan. We have guys even from Gjckt Gray Advertising and McCann held classes there. So I can give advice too. True, I had a slightly different case. I carried out my advice myself and was responsible for the result.
        1. kalibr 5 May 2020 06: 54 New
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          Quote: Undecim
          I carried out my advice myself and was responsible for the result.

          So do I. From 1995 to 2017 ...
          1. Undecim 5 May 2020 07: 40 New
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            So do I. From 1995 to 2017 ...
            Nevertheless, there is a difference. As between the commander and the political officer. The commander gives the command: "Do as I do."
            And the political officer: "Do as I say."
  • Hagen 4 May 2020 19: 25 New
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    This book has many authors, and is somewhat difficult to read. But if you master it, then you will know everything about PR and public opinion management techniques. True, in relation to how it was and is taking place in the West

    The topic is very interesting. If even less poetry were rejected and advised on literature that takes into account precisely Russian realities, preferably in an accessible language, then you would not have a price at all.
    1. kalibr 5 May 2020 06: 53 New
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      Quote: Hagen
      They recommended literature that takes into account Russian realities, preferably in an accessible language, then you would not have a price at all.

      All will be. Come on in. By the way, can I use your comment as an epigraph?
      1. Hagen 5 May 2020 07: 26 New
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        Quote: kalibr
        All will be. Come on in. By the way, can I use your comment as an epigraph?

        You are welcome. I'm not against. I think today, with an abundance of information flows, sometimes in the opposite direction, this topic is very useful to give people a tool for orientation in their worldview.
        1. kalibr 5 May 2020 07: 40 New
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          Thank! The previous comment and Hagen signature will be used.
  • NordUral 6 May 2020 16: 27 New
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    And one of the first lessons I learned in this area: before preparing any events, you need to carefully select, study and understand the audience you are going to influence. Moreover, the most difficult, probably, is to correctly single out, identify the defining signs and outline its circle as accurately as possible.

    Vyacheslav! I first found out in the distant year of 1975, having read excitedly (although I didn’t understand why I needed it in my life in the realities of developed socialism), a thin booklet “Quota or a society of plenty”.
    I already quoted a couple of days ago in another post of her https://iknigi.net/avtor-koronel/30408-kvota-ili-storonniki-izobiliya-koronel/read/page-1.html
    There are many links, only now it is called "Quota or proponents of plenty."
    I read and forgot for many years. And in vain, in something it would be useful in my life.
    And now, it’s so easy to suit, against the background of the realities of modernity and the current moment.
    1. kalibr 6 May 2020 22: 24 New
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      Quote: NordUral
      I first learned this back in 1975,

      That year I studied in the 4th year of teaching and did not read anything like it. Us more and more school pedagogy rested and historiography of the USSR ...
      1. NordUral 6 May 2020 22: 34 New
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        Read, it looks a bit naive today, so the past is always clearer, especially in hindsight.
        I found this little booklet in a small village in the wilderness of the Vologda region, in the ruins of a bookstore. I read it in spirit, although I didn't need it as a techie, but for some reason I read it And remembered it in the subcortex.
        And he went to the post, read, and this book jumped out of the memory of God. The authors were seers in many ways.
  • gridasov 6 May 2020 19: 27 New
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    Not many people are able to understand why virtual reality built on computers with binary logic creates a distorted reality, which also forms a distorted perception of reality.