«Historical document". This album was started by the ambassadors of the publication of their first article in 1977. It ended in 1984 ...
What can I say about this? In the novel “The Shogun” by James Slavele, Jesuit Father Alvito transmits to the Protestant, that is, the heretic, to Captain Blacksorn, the Japanese-language dictionary is a book of tremendous value and says that knowledge belongs to God, not to man. That is, to spread it in any case is a pleasing and pleasing cause, but hiding knowledge is a great sin. And although I am an unbeliever, I completely agree with that. There was another funny case when my student asked me if I was hiding something from them in my stories about PR and advertising? They say that you don’t say everything because ... and you need to leave something to yourself? He had to explain to him that it was meaningless and he had to say everything. Because otherwise, when a person finds out what is not said, it will be bad to you, and besides, I have nothing to fear from competing with young people, because besides knowledge there is also experience, life experience, but I can’t pass it on.
My article from the newspaper "Penza truth" 1984 of the year. The editors asked to write. And what to write about when in the shops - bread, vodka and Afghan olives? And another three-liter cans of tomato juice and pickled squash. But ... "we are great, we are powerful, more sun, higher clouds!" I did find something to write about so that there really was, and ... the impression is good! Some citizens then came and asked: "And where is your ramp!"
So, let's begin. First of all, a few memories. Until the end of the first class, I myself did not read books. Mom, grandfather and grandmother read them to me, but the latter is not enough. And then, and then I often got sick, and my mother read to me at night such wonderful books as “The Head of Professor Dowell”, “The Last Man from Atlantis”, “The Invisible Man”, “War of the Worlds”, and they read me from children's books except for the "Little Humpbacked Horse", "Pinocchio" and "Cat's House" ... At school, already in the month of May, I was forcibly recorded in the library, and I discovered thin children's books for myself. I read one and ... immediately decided that I would become a writer (the volume ceased to scare!). And he began with the fact that he rewrote it all, replacing the names of the heroes, and some details. The plot - the salvation of a boy who fell into a swamp by stupidity, remained the same. Mom read and told me a terrible story about plagiarism, pointed out errors and added that I should not be a writer. Then I became convinced that everything was not so bad. But I only thought about writing somewhere at the institute when I prepared the first article in the magazine “Modelist-Designer”. It told how to make ship models (floating) from plasticine! Then this story was included in my first book, “From Everything at Hand,” but the editors refused it, “we will give it for review” - they wrote to me and “gave it away”.
The very first article from the local Kondolskoy newspaper. Once I was very proud of them ...
And then the whole family ended up in the village, where we were surrounded by the steppe to the horizon, mud to the knees and wildness (natural) in all respects. I remember all the time I was silently repeating to myself the words of the foreman Pugovkin from the movie “Operation“ s ”... -“ While our spacecraft are plowing the expanses of the Universe ”and then your mother, mother, mother ...
Among other things, there was also very boring. Therefore, the first thing I bought was a typewriter “Moscow” and decided to write science fiction stories. But the school head teacher told me that her father constantly writes to the local newspaper "Kondolskaya Pravda" and receives "huge money" - four rubles 50 kopecks for the material! I personally already constantly lacked money, and I never understood those who say that in Soviet times it was possible to live well on 125 rubles. To live - yes! But “good,” I strongly doubt, although I received both twice and the second against it. But still for some reason it was not enough.
Nobody asked me what difficulties they had to face in the work of the school technical circle. “Proceed from local conditions!” Said the heads of all levels. But the results of the article were held on "Hurray!"
So I took the opportunity to earn extra money with enthusiasm and started writing articles to this newspaper. Moreover, the amount in 4,50 seemed to me insufficient, since a duck with a live weight in that village cost six rubles. Therefore, I tried to write articles at the limits of the newspaper’s possibilities and even got myself a special album where I put them. The first article was published in November 1977, so today I have a kind of anniversary - 40 years since the first publication.
It is not surprising that later I wrote the book "Of all that is at hand." On this model of the missile boat, the gun turret is made of needle bar, the radar is a deodorant cover, the rocket containers are pipes from the Potemkin battleship model, since it was possible to buy it for “creativity” by wire transfer. Well, the story of the local looped rugs fed me more than one year!
Then he realized that what is interesting for the condol residents might also be interesting for the readers of Penza Pravda, and began to write to the regional newspaper, and then to Soviet Mordovia and Soviet Russia. I only threatened the magazine in the 1980 year, when my toy was accepted into serial production, and I wrote about it to the Model Designer magazine. Then there were articles in the magazines “Club and amateur art activities”, “School and production”, “Family and school”, “Bonfire”, “Young technician”, “Technique-youth”. In 1987, the first book was published, in which many of the published articles were included in separate chapters. Well, after 1989, there were articles in England, Belgium, Bulgaria, the Czech Republic, Lithuania, Australia, Japan and the USA. The last article abroad was published in 2012 in England in the journal Battpleys, and it was devoted to the current state of the Borodino field in this jubilee year.
And this is work on PenzObSYuT. Although I did the electronic examiner in my Pokrovo-Berezovskaya school. It was something impressive! Panel with five rows of toggle switches in each row of five pieces and five light bulbs on the side. At the top of the place for questions. Against tumblers - the answers. Turn the dial to choose the answer. If correct - the light bulb is lit! Who just did not show it. But workers have been reluctantly tested on it. Used in history, physics, mathematics, chemistry, and even Russian. Practically the first quick test system. In the bottom photo, my boys with their vibro-trails, for the first time in Penza’s history, received gold medals from the VDNKh of the USSR. Vibrohod in my hands was intended for the study of Venus. It was demonstrated at the "Cosmos" competition in 1982 year ... and has not lost its relevance today. It was told about him in the book "For those who love to make."
In 1991, I began to publish my magazine “Tankomaster”, then collaborate with the magazines “Technics and Armament”, “World of Technics for Children”, “Science and Technology” (Ukraine), “Secrets of the Twentieth Century” and a number of others, as well as five online publications, of which only one - "Military Review" survived until today (a loud knock on wood!). How many articles were published during this time? Only from 2012 of the year to this day - 1250, but it is impossible to calculate exactly all the time. A few thousand, I guess. So, sharing experience is a must, not everyone has it ...
Well, the “lesson” itself should start with the “good letter” rule, which is: “NO TWO TO THE SAME WORDS ON ONE PAGE”. Neither nouns, nor adjectives, nor pronouns ... Identical words should be ruthlessly deleted and replaced, unless there is a certain meaning in their repetition ("Learn, learn, learn!"). In the books they write that it is necessary to work out a plan, think over the composition and you all did it and got “on a stick” because the eye clings to the same words and the text rejects the mind. There was an article "Fog-index - how effective weapon impact on mass audiences ”(https://topwar.ru/110669-fog-indeks-kak-effektivnoe-oruzhie-vozdeystviya-na-massovye-auditorii.html), and so there it was described in detail how such a sloppy text can be used in the work of specialists in public relations and how to prevent such repetitions.
It's funny that in itself this requirement is NOT COMPLETE !!! But this is the ideal to strive for. Well, the Pareto principle tells us the following: for 80% of readers it is not so important what is written, but very important how. It is from this that we must proceed! Then you should see how the articles of other authors written in this journal were written. And ... write about the same! It is necessary to avoid both very long sentences - “read to the end, forget the beginning”, and “chopped phrase”. Of course, it was a chopped phrase, that is, short sentences, that the novel by A.N. Tolstoy "Aelita", but we are with you to Tolstoy, in any case, far away and therefore we should not take him as an example.
When writing a text, you need to pronounce it about yourself, as if you were telling it to your friend. The “story” goes well - you are well done, something went wrong, “foggy” - take a rest and start anew. It is important to “get a hand”, which, by the way, is very easy. It is necessary to write only two pages of А4 format per day. This is the advice of Arthur Haley, and he understood a lot about the writing of “face texts”. And I, for example, go to work on foot: 30 minutes there and the same back. At the same time I pronounce to myself almost the entire text. I remember him. Then it remains only to transfer it to the screen. The finished text should be postponed for three days and then looked with fresh eyes. Style errors and mistakes always come up.
Further, it is very important to remember the three rules of William Hirst, who is also called the “father of the yellow press”. These rules are very simple. Since, as Hearst believed, human nature is imperfect, the materials intended for people of such nature should include three themes that excite them most of all. The first is the fear of death, as if you didn’t play the box yourself, as others played there - that is, the topic of wars, crimes and accidents. Because the first thought of a person who reads about it is relief: “How nice that it didn’t happen to me!” The second topic is reproduction! For this is the main thing and the goal of the human race - to multiply and extend itself in children. Therefore, everything related to love is interesting. And finally, the third theme is the theme of self-worth and domination over others. “Well, they are stupid!” Exclaims Zadornov and everyone is happy. There is someone who is worse than us! That is why articles about digging the Black Sea, the superethnos of the Rus, the ancient Hyperborea and the Egyptian pyramids, the graves of Russian princes, are so popular today. It would be necessary to write why in Germany, who lost the war, the pension for 1000 euros for men and 500 for women, but we, the winners, did not have the average pension next to it, but then how would you feel its importance? No And if you read about the significance, at least some, then adrenaline will stand out and happiness will be stupid. Not surprisingly, for this adrenaline thrill they are ready to fight the foam at the mouth. And it would be nice to know how the story about the collapsed water park ended, the boy who was sucked into a pipe in another water park, about houses with cracks built in Siberia after floods and fires, but only about this “in the newspapers dull write.
This is my first article in the magazine Model Designer published in the spring of 1980. The photo is bad, but the toy turned out just awesome. On beautiful pylons, engines in red slug-like containers were strengthened. Vibrators - red plastic discs. The cosmonaut's cabin is “branded”. The car moved perfectly on a flat floor and even maneuvered like a tank. But ... The Penza toy factory has not been able to master it!
In any case, the conclusion is this: if the article has one such topic - it is good, two is excellent, all three are present - wonderful.
Now, a little about plagiarism, and then many of them have an idea about school in school, and there many “teachers” had (and have!) Just triplets, who themselves never wrote anything. So really this concept ... does not exist. Plagiarism is not the ideas and stories, imitations and parodies. Also, it is necessary to distinguish from plagiarism the observance of certain canons and traditions, work within the framework of stylistic standards and the use of literary patterns. Plagiarism should not be confused with the ideological, artistic or scientific continuity, development or interpretation of works of art or intellectual activity. It should be understood that all works of science and art in one degree or another are also based on previously created works. That is, the only kind of plagiarism is the text at the level of 100% borrowing and with a foreign name instead of yours. But if you took someone else's article and remade it with the level of novelty 92% according to the Antiplagiat system, then ... what kind of plagiarism is this? You worked, you invested your work, your thoughts in this material. And "just" to rewrite the text with a high level of novelty will not work. It is necessary to bring something of your own into it - views, new facts, different from the authors, examples. In the end, it will be your material. If there are quotes in the material, the novelty level may be reduced to 75%. For example, this is the level of novelty accepted in many universities, including our Penza State University for the WRC - final qualifying work for a bachelor's degree. The same level of novelty is considered acceptable by some Russian publishing houses of popular science literature. But not less!
For those who are really interested in the topic of online journalism, I, along with my colleagues in the department, prepared the textbook “Internet Journalism and Internet Advertising”. The book has just come out of print and you can order it without any problems. Among the authors are one candidate of historical sciences with experience in the field of PR and 22 advertising, Ph.D., a specialist in the field of everyday creation and a candidate of economic sciences, a specialist in online advertising.
It is important to find a good name for your material. Of course, one cannot call the article “Putin was fined for fast driving,” and then write in the text that he is the namesake of the president from the city of Zhmud. This is a typical "yellow press" technique. Going down to this is not respecting yourself. The titles should be meaningful, “speaking”, but also not contain deception and not mislead the reader.
An article about communist subbotnik was published on 12 on April 1984 of the year. As a teacher in the history of the CPSU, I was simply obliged to write such articles and wrote. For such articles in the department praised. For articles about the store scolded. They say that the assistant department of the history of the CPSU should not write about it. It is clear that this is "for sausage." Well, it was “for the sausage”, but what's wrong with that? At that time, our oblast newspaper paid 25 rubles for an article of this size. Money is decent. But more than one such a month from a freelance author did not take.
Still very profitable translations. When translating, especially free, authorship is lost simply by itself. Due to the peculiarities of the English language, when translating into Russian, their sentences and texts should be lengthened by 20%, and vice versa - shortened accordingly. As a result, the text changes very much. That is, the journalist-switchman is ideal in this case - “there” our information, interesting to them, here their information, interesting to us. The novelty level usually approaches 100%.
Here, in fact, all the technology. All the rest is already your knowledge and intelligence.